Boomers Learn to Focus

ONCE BACKPACKERS AND HITCHHIKERS, NOW BABY BOOMERS FOCUS ON ONE COUNTRY

USTOA Reports Tour Operators Designing Targeted Packages

Today’s Baby Boomers popularized the idea of visiting a dozen countries on a shoestring during the 1960’s and ‘70s. But these days, many are returning to concentrate on one country or area, with more in-depth explorations of historical sites, cuisine, scenery and shopping opportunities, according to the United States Tour Operators Association (USTOA), a nonprofit trade association whose member companies create vacations for more than 10 million people annually.

In a recent survey of USTOA members, 71% cite Boomers as the hottest growing demographic group for independent vacations, while nearly 48% say that Boomers are the hottest growing demographic group for tours. “These former backpackers now favor travel packages created by professional tour operators who do all the planning, and leave the enjoyment to them,” notes Bob Whitley, USTOA president. “In fact, we are seeing a growing number of tour operators designing vacation packages and tours specifically tailored for Baby Boomers,” adds Whitley.

Below is a sampling of offerings. All prices are per person, double occupancy.

Communing with Greek Gods. Baby boomers can focus on an ancient world of Greek history, art, and culture, plus a taste of Turkey on a two-week “Grecian Spirit” independent package. Valid through October 15, 2004, the itinerary features daily breakfast, 3 nights in Athens with a guided city tour, a 4-day guided Classical Tour by air conditioned motor coach to Delphi, Nauplia, and Olympia; an Island stay on Mykonos in a Superior First Class hotel; and a 4-day cruise of the Greek Islands and Turkey with all meals while cruising. Price, including airfare, begins at $2,199 from New York, $2,409 from Los Angeles, and $2,249 from Chicago. Land only prices (subject to availability) begin at $1,599. (Homeric Tours)

South Africa In-Depth. Boomers can visit South Africa on an affordable 11-day “Johannesburg, Kruger National Park, and Cape Town Super Value” tour. The locally hosted tour is offered through November 2004, and includes airfare, a full day of wild game viewing from an open vehicle in Kruger National Park (home to 507 species of birds, 147 different mammals, 336 species of trees, and more). The tour also features a half day Cape Town City and Table Mountain Tour,
plus a half day “Walk to Freedom” tour of Cape Town’s cultural and historical sites. Included are 8 nights moderate hotel accommodations with breakfast daily, plus 1_ days free for individual pursuits. Prices including airfare, all land and air transportation within South Africa, local sightseeing guides, hotel taxes, and transfers begin at $2,190 from New York or Atlanta, $2,365 from Florida, and $2,415 from Minnesota. Land only prices are available on request. (Pacific Delight Tours)

Finding Harley Heaven in Spain. You can give in to your inner adolescent and explore Spain by motorcycle on an “Andalusia by Harley-Davidson” self-guided 8-day, 7-night program, available throughout the year. After an orientation, you’ll pilot a new Harley along country roads to Lake Vinuela and the Axarquia region with its charming hilltop villages. The itinerary also visits Granada, Moorish ruins at Alcala de Real, Cordoba, natural parks including one famous for its cork trees; the monastery of Cazalla de la Sierra; the sherry-making center of Jerez; a 15th century castle at Arcos de la Frontera; and the seaside resort of Marbella. You’ll also motorbike across a mountain pass at 4,600 ft. to reach the dramatic town of Ronda with a steep gorge dividing its medieval and modern quarters.

Included are 7-nights lodging in a shared room at charming hotels, weekly Harley rental, a road book with detailed itinerary and maps, unlimited mileage, saddle bags, motorcycle locks, helmet, liability insurance and airport transfers in Malaga. Priced from $999 per person, land only, the package is available exclusively from travel agents selling Avanti Destinations’ packages. The package may be upgraded to include two separate rooms, 4-star hotels, and two motorcycles.

Now smoke-free Ireland with a touch of luxury. Travelers can take in ancient castles, crystal lakes and quaint villages on a 9-day, 7-night escorted “Treasures of Ireland” tour, offered through November 24, 2004. Specially designed for travelers age 50 or over, the package is valid through November 24. Included are 1 night each in the Fitzpatrick Hotel Bunratty, Faithlegg House – a luxurious manor home in Waterford - and a 5-star castle (either Dromoland or Ashford); plus 2 nights at the first class Hotel Killarney, and the 5-star Jury’s Ballsbridge Hotel in Dublin. Also featured are full Irish breakfasts daily, 5 dinners including a gala farewell at either Dromoland or Ashford castles, all sightseeing and admissions, and transfers by luxury motor coach. Prices, including airfare from New York, Boston, or Baltimore start at $1,251 per person. Add $100 from Chicago, and add $200 from Los Angeles. (Sceptre Tours)

For More Vacation Information

For more information on these and other vacations offered by USTOA member companies, see your travel agent or visit www.ustoa.com. There, travelers can select vacations from 125 different brands, based on destination, activity, company name, or even personality preferences. The interactive USTOA Vacation Personality Quiz, also available on the web site, helps travelers choose the best type of vacation for their personality.

To qualify for USTOA membership, a company must meet the travel industry’s highest standards, including participating in the USTOA Travelers Assistance Program to help protect consumers in the case of a member default. For a free copy of the USTOA Smart Travelers Planning Kit, phone 1-800-GO-USTOA (468-7862).