By Gina Bang, Chief Sales and Marketing Officer – Avanti Destinations 

People always ask me what it was like growing up in Kodiak, Alaska. I know what they’re really asking — the remoteness, the cold, the dark. And yes, all of that is true. But here’s what I actually tell them: my parents still live there, and the winter sky in Kodiak is one of the most luminous things I’ve ever seen. A full moon with snow all around you doesn’t feel dark — it feels bright. Millions of stars. Shooting stars. The Aurora dancing overhead. You stand there and think: I have never in my life seen a sky like this. 

That’s my origin story with astrotourism. And it’s why I mean it when I say: in 2026, the universe is putting on a show, and you should be there for it. 

We’ve been looking up at the sun, moon, and stars with awe and curiosity since the beginning of human history. And that looking up is precisely what connects us across cultures, centuries, and continents. Whether you want to witness a once-in-a-generation celestial event or simply sit quietly under a canopy of stars somewhere far from a city’s glow, astrotourism delivers the kind of travel that’s genuinely hard to forget. 

And in 2026, the calendar is stacked. 

The Big One: Solar Eclipse over Spain, August 12 

On August 12, a total solar eclipse will cross northern Spain, Iceland, and western Ireland, the first visible in Europe since 1999. Avanti has a seven-day/six-night Spain package departing August 10 that puts you exactly where you want to be: watching the eclipse and the Perseid meteor showers that same evening, from the top of a castle surrounded by vineyards. That’s not a sentence I expected to write, and yet here we are. 

The itinerary winds through Madrid, the Ribera del Duero wine region, La Rioja, Zaragoza, and Barcelona, through medieval towns, wineries with tastings, stays in luxury historic properties (one was a synagogue in the 13th century). An expert astronomy guide is with you for the eclipse itself. It’s the kind of trip that has a story in every single element. 

Dark Sky Reserves: The Southern Hemisphere’s Best Kept Secrets 

New Zealand’s Aoraki Mackenzie International Dark Sky Reserve is the largest in the southern hemisphere and one of the finest stargazing spots on the planet. It’s where the Milky Way is visible to the naked eye. A 1.5-hour guided tour pairs high-powered binoculars and state-of-the-art telescopes with a Theatre Planetarium orientation. Go in winter (our summer). 

In Chile, the Atacama Desert logs more than 320 clear nights per year with minimal light pollution at high altitude. A two-hour experience, maximum of 15 guests, a driver, an astronomy guide, and an aperitif at a hand-picked location, is exactly the kind of thing that sounds understated and lands as extraordinary. 

In Peru, the Cuzco Planetarium sits at over 11,000 feet and grounds you in the ancient Andean relationship with the cosmos before sending you outside with professional astronomical equipment to see it for yourself. 

Northern Lights: Multiple Ways to Chase the Aurora 

In the northern hemisphere, the Aurora Borealis remains the ultimate fleeting reward, and there are more ways to chase it than ever. Take an Aurora safari by snowmobile-pulled sledge near Ruka, Finland. Lace up snowshoes in Saariselka or Kiruna. Ride a dogsled in Sweden. Take a SuperJeep in Iceland. 

My personal favorite on the list: a Northern Lights photography tour near Svolvaer in Norway’s remote Lofoten Islands, led by a local nature photographer who shares his favorite spots for capturing the best shots. That’s not a tour; it’s an invitation into someone’s world.

And if you really want to lean in, the Aurora Colosseum in Kiruna, Sweden is a handmade, hand-carved ice structure rebuilt every year. You arrive by snowmobile to watch the lights from beneath reindeer hides with fires nearby. Pair it with a stay at the legendary IceHotel in nearby Jukkasjärvi and you’ve got yourself a trip. 

The universe has always been putting on a show. In 2026, we’ve got front-row seats. 

About Avanti Destinations

Since 1981, Avanti Destinations has been selling custom-crafted independent travel vacations in Europe, Asia, North Africa/the Middle East, the South Pacific, and Central and South America. The Portland, Oregon-based wholesale tour operator offers a wide range of FIT components to travel advisors only, including air, rail, rental cars, hotels, sightseeing/attractions, transfers and hard-to-find experiential travel options, such as astronomy, soft adventure, nature/wildlife spotting, cooking classes, food and wine/beer/spirits tastings.   

Avanti specializes in hand-picked 3-, 4-, and 5-star hotels, resorts, and unique accommodations, such as jungle ecolodges, villas, and castles, in both large cities and small towns and in connecting all the pieces of complex or multi-destination itineraries. The company also creates complete packages for custom groups of 10 or more passengers.  

For more information: https://book.avantidestinations.com.  

The post Astrotourism around the world in 2026: solar eclipse, meteor showers, Northern Lights, and stargazing  appeared first on USTOA Blog.

By Classic Journeys

Languages are the true soul of a culture. They are living vessels of tradition, history, and identity, yet many of them are now on the brink of extinction. Of the roughly 7,000 languages spoken worldwide, at least 40% are endangered, and on average, one disappears every two weeks, taking with it generations of knowledge. 

Why languages are vanishing 

Language loss has accelerated in recent decades, driven by powerful social and economic changes. Globalization, economic migration, and the dominance of national and global languages steadily reduce the number of speakers of indigenous, minority, and rural languages. In cities and expanding urban areas, children grow up surrounded by the majority language that is used in school, media, and technology, and may never fully learn the mother tongue of their parents or grandparents. When the last fluent speaker dies, a language can disappear almost overnight, sometimes before its grammar, vocabulary, and oral history have been fully documented. Each language carries an irreplaceable worldview, encoding unique ways of understanding health, the environment, spirituality, and community. Family stories can vanish when a language falls silent, erasing archives that were never written down. 

UNESCO and global urgency 

UNESCO now describes this loss of linguistic diversity as a global emergency and has taken the lead in coordinating international efforts to protect and revitalize vulnerable languages. Its World Atlas of Languages tracks the status of thousands of at‑risk languages, categorizing levels of endangerment and calling for timely intervention. These efforts underscore that language preservation is not just about saving words, but about safeguarding entire systems of meaning and identity. When a community’s language is weakened, its cultural confidence and sense of continuity often weaken along with it. 

Regenerative travel and language 

A growing movement known as regenerative travel offers one powerful way to support linguistic resilience. While sustainable tourism aims to minimize harm, regenerative travel seeks to actively restore and enrich destinations, cultures, and communities. This approach is especially important for language preservation because linguistic diversity flourishes where communities feel their culture is valued, respected, and economically viable. Destinations that embrace regenerative travel – specifically where travelers engage with expert regional guides and interact together with locals – often see renewed pride in heritage, stronger intergenerational transmission of traditions. These authentic interactions allow more opportunities for local storytellers, artists, and guides to work in their mother tongues. 

How travelers can help languages 

Regenerative travel reframes visitors not as spectators, but as stewards and partners. When travelers engage with local people and explore with a regional expert, they affirm the dignity and relevance of minority languages in everyday life. Exploring the world, there are several practical ways this comes to life: 

• Travelers can seek experiences that include language immersion, story‑sharing, and participation in cultural events, so that the local language is used naturally rather than staged for show. 

• By choosing locally owned hotels, restaurants, guides, and shops—especially in rural areas where endangered languages are still spoken—visitors can help keep those languages economically and socially present. 

• Thoughtful travel challenges the “cultural commodification” that reduces traditions to performances, and instead encourages genuine conversation, listening, and mutual learning. 

• Intentionally small group encounters or one‑to‑one exchanges create space for meaningful conversation, allowing local voices to be heard rather than drowned out by crowd noise. Learning and using simple greetings (or even a heartfelt thank you) in the local language can become a quiet act of solidarity. 

Words as living commitments 

Partnerships with local experts, educators, and cultural organizations help travelers understand the pressures that endangered languages face and the efforts underway to sustain them. Learning a few phrases—whether “Egun on” (good morning in Basque), “Salam aleikum” (peace be upon you in Moroccan Arabic), or “Kia ora” (greetings in Māori of New Zealand)—is more than a courtesy. Each expression spoken with respect signals that the language and its speakers matter, here and now. In this sense, every exchanged greeting and shared story becomes a small but meaningful investment in the future of the world’s languages, helping keep them alive and loved, not just archived and remembered. 

About Classic Journeys

Classic Journeys is a luxury walking tour company dedicated to culturally immersive travel experiences around the world. For more than 30 years, the company has designed journeys that explore destinations on foot, allowing travelers to connect more deeply with local cultures, landscapes, and people. Each itinerary is thoughtfully paced and led by expert local guides who bring regional history, traditions, and daily life into focus. By traveling in small groups and prioritizing meaningful local relationships, Classic Journeys believes travel can foster genuine connection, cultural understanding, and a deeper appreciation for the places and communities visited. 

The post Walking with Words: Keeping Ancient Languages Alive  appeared first on USTOA Blog.

By: Zagreb Tourist Board

Zagreb is a city where culture breathes on every corner. Streets, squares, galleries, and stages create a vibrant cultural landscape where tradition meets modernity, and classical art blends seamlessly with contemporary expressions.  

Stages of Creativity  

The city offers a wide range of classical and contemporary theatre performances, as well as diverse festivals that enrich Zagreb’s cultural life. Every stage – from traditional plays to experimental performances – provides a fresh perspective on art and creativity, creating a strong connection between art and life, reality and imagination. Festivals and theatrical events give both local and international artists the opportunity to present their work, serving as a platform for the exchange of ideas and creativity. Whether in an intimate theatre hall or an open-air venue, every performance offers visitors a unique experience and a sense of participation in Zagreb’s vibrant cultural scene.  

From Heritage to Playful Discoveries  

Zagreb boasts a rich network of museums and galleries, ranging from classical to innovative spaces. They preserve the city’s cultural heritage while offering modern, interactive exhibitions that appeal to visitors of all ages. Innovative displays and concepts not only inspire visitors but also serve as a model for similar initiatives featured on the Museums Maybe platform.  

From “healing broken hearts” to incredible discoveries, these unusual and playful attractions offer anything but a typical museum experience. Whether you are an art lover, a history enthusiast, or simply enjoy surprises, Zagreb is full of unique collections waiting to be explored. Art in Zagreb is not confined to museum walls – it spills into streets, squares, and parks, turning every step into an unexpected encounter with creativity and inspiration.  

Living Architecture  

Architecture further shapes the city’s cultural identity. Churches, palaces, and public buildings were crafted by outstanding artists. At every corner, one can feel the presence of poets, composers, sculptors, and scientists. Even while sipping coffee at a city square like a local, you can sense the connection to the creativity that has shaped Zagreb over the centuries.  

Seasonal Splendor: Festivals and Open-air Culture in Zagreb  

Open spaces often serve as backdrops for international film projects and as meeting points for cultural engagement. In spring, the Festival of Lights Zagreb illuminates the historic city center with artistic installations and interactive projections, blending technology, design, and creativity. Summer brings numerous outdoor festivals and concerts, highlighted by Zagreb Classic, an open-air classical music festival under the stars at King Tomislav Square, beloved by visitors of all ages. The festival combines music, art, and the magic of the open sky, offering an unforgettable experience for anyone wishing to experience Zagreb at its cultural best. Winter is crowned by the award-winning Advent Zagreb, when the city transforms into a real-life fairytale. Every year, this renowned event captures the hearts of visitors with its festive atmosphere, romantic decorations and vibrant cultural program, solidifying Zagreb’s status as a leading European Christmas destination.  

Zagreb’s Cultural Pulse: Open, Accessible, and Alive  

Culture in Zagreb is not just a collection of institutions and events – it is a way of life. The city offers experiences to suit every interest: from festivals and street performances to concert halls and exhibition spaces. Whether it’s opera, jazz, rock concerts, contemporary art exhibitions, numerous film festivals, or open-air performances, Zagreb has it all.  

All of this makes Zagreb a city where culture is not reserved for the few. It is open, accessible, and diverse. Every visitor can enjoy a unique experience – rich in tradition and contemporary expression, always ready for new discoveries.  

The post Zagreb – A City That Lives Culture All Year Round   appeared first on USTOA Blog.

Traveling during a destination’s off-season has value for you as a traveler and the destination. Off-season travel isn’t just smart; it’s a more responsible way to travel.

First, off-season travel often brings more mild temperatures. Europe is popular in the summer, but you may spend precious exploring time searching for a place to cool off. Second, travel expenses are typically cheaper. Flights to popular destinations take a dip in the off-season, and many tour operators offer deals on tour to destinations during their low season. Third, it helps contribute to a more sustainable future of travel. Traveling during a destination’s off-peak season reduces strain on local ecosystems while also supporting communities that depend on tourism by extending the time period they can make money. And the ultimate added perk? You won’t have to battle crowds at every turn.

Now that you’re sold on off-season travel, you may be wondering when the off-season is. The surprise here is that there’s a destination with a low season every month of the year. Peruse these itineraries offered by USTOA tour operators and find a destination no matter when you’re looking to travel.  

Spring

Globus has a whole line of off-season itineraries. Their Escapes tours offer the opportunity to save money and beat the crowds, plus they waive their single supplement on most itineraries. Their Cairo and Alexandria Escape runs in April. Marvel at the incredible history on display at the Grand Egyptian Museum. Then visit the Sphinx and the Great Pyramid of Giza, the oldest of the seven wonders of the ancient world. In Alexandria, explore the Catacombs of Kom El Shogafa, Pompey’s Pillar, and the lush Montazah Gardens. The weather in April is generally more mild than peak summer with temperatures around 80°F.

Comfortable temperatures and thinned crowds make spring the perfect time for Intrepid Travel’s Premium Spain tour. In March and April, you’ll feel like you have the tourist destinations all to yourself, so museums, parks, and palaces are on the docket. Take in a live flamenco show and tour the Alcazar Palace in Seville. Visit an oil mill in the Andalucía region, then travel to Valencia where you can indulge in authentic paella. End your whirlwind trip exploring Barcelona.

Summer

If you’re looking for a destination with a summer low season, G Adventures recommends visiting the Philippines between May and October. Known as the country’s green season, this traditionally less popular time to visit the country offers lush jungles, quieter beaches, and a more relaxed pace. On their Best of the Philippines tour, you will eat your way through Manila’s Chinatown, hike through the jungle at Mount Purro Nature Reserve, and cruise through Puerto Princesa’s famous underground river.  

Insight Vacations recommends summer for a trip to Brazil and Argentina. Their off-season is June-August, which is technically their winter. The cooler weather makes it the perfect time for an active adventure like hiking, while temperatures will still range from 60°F to 80°F. Their Contrasts of Brazil & Argentina tour is a great way to spend your summer vacation. In Buenos Aires, experience tango as well as a crash course in the country’s political history. Explore the gaucho heritage at a working estancia in the Pampas. Complete your trip with a cable car ride to Sugarloaf Mountain where you can stand beneath the iconic Christ the Redeemer statue.

Winter

EF Go Ahead Tours has a full collection of Off-Peak tours crafted for travelers looking to experience a quieter, cooler, Europe. Their Off-Peak France: Paris & the French Riviera tour begins with three days taking in the sparkling sites of Paris. Then it’s off to Nice where you will bask in the golden glow of this French Riviera city known for its picturesque landscapes, stunning Neo-Gothic churches, and quaint cafes. With travel dates between November and March, you will love experiencing France’s landmarks without having to fight the summer crowds.  

Collette offers low-season itineraries to help you explore popular destinations with more flexibility and fewer crowds. Their Southern Charm tour is a perfect winter getaway. This tour will highlight the unique charm and singular hospitality of South Carolina and Georgia. The trip begins with two days exploring the rich history of Charleston. Then, it’s on to Savannah where you’ll soak in Georgia’s legendary Gold Coast and visit the quaint St. Simons Island. Spend two nights on Jekyll Island, a beloved vacation spot.

Fall

September brings springtime blooms in Cape Town, and Exodus Adventure Travels highlights September, October, and November as the top months to visit for mild weather and whale-watching season. Their Cape Town & the Garden Route tour kicks off with a four-hour game drive through Addo Elephant National Park. Travelers will also get to hike the rocky coastlines and fairytale forests of the Garden Route, explore 20-million-year-old Cango Caves, and toast to their travels in the country’s wine region.  

Trafalgar’s off-season travel guide recommends fall for their Imperial Europe tour. On this 10-day trip, you’ll get the highlights of Germany, Czech Republic, Hungary, and Austria. Stroll through Prague where you’ll get a sense of the artistic history of the city through its stunning Gothic architecture. Next, explore the “Paris of the East” in Budapest. Then, venture to Vienna where you’ll be immersed in captivating melodies, art, and architecture. Finally, say farewell to your adventure with two days in Munich.

The post Three Reasons to Travel in the Off-Season Any Time of Year  appeared first on USTOA Blog.

Solo travel doesn’t have to mean traveling alone. Choosing a tour for your next solo travel adventure is the perfect way to connect not just with the destinations you visit, but with your fellow travelers. You may meet your new travel bestie! Many USTOA tour operators cater to solo travelers with special offers, waived solo supplements, and creative programming. For National Plan A Solo Vacation Day, peruse these itineraries perfect for solo travelers.

Abercrombie & Kent

Save 50% on the single supplement for select 2026 journeys with Abercrombie & Kent. Their Glorious Gardens of England and Chelsea Flower Show journey centers on the world-renowned five-day extravaganza of brilliant blooms and expertly designed gardens. You’ll also visit English castles and estates known for their immaculately designed grounds including an exclusive tour of Blenheim Palace, the birthplace of Sir Winston Churchill, where you’ll tour areas typically closed to the public.

Explore all of Abercombie & Kent’s solo travel savings.

African Travel Inc.

You’ll love African Travel Inc.’s Tanzania Explorer tour, and not just because the single supplement is waived on most departures. Set off on your solo adventure through Tanzania’s legendary northern circuit. Start in Tarangire, where elephants wander beneath ancient baobabs, then visit Lake Manyara, alive with flamingos and tree-climbing lions. Experience the Serengeti’s vast plains and breathtaking sunsets, followed by a journey into Ngorongoro Crater, one of Africa’s most spectacular natural theaters. This legendary safari trip is designed for comfort with days of discovery and cozy evenings in premium accommodations.

Fine print: Savings of $200 per person trips priced $0–$8,000, $300 per person for $8,001–$12,000, and $400 per person for $12,001–$15,000. Valid on new bookings from the Classic Collection made and deposited January 1–March 31, 2026, for travel in 2026 and 2027. A 10% non-refundable deposit is required at the time of booking. Offers are not combinable, not retroactive or transferable, exclude group bookings, and may change without notice. Additional restrictions may apply. Booking Code SGQ126

AHI Travel

Float through some of Europe’s most famous rivers on AHI Travels’ Europe’s Historic Rivers: Main, Rhine & Moselle cruise where the single supplement is waived. You’ll journey along the storied Main, Rhine and Moselle rivers on a nine-night, first-class cruise that reveals the historic riches of Old-World cities and towns. Unpack once and revel in enchanting scenery, hilltop castles, and picturesque canals. Plus, choose from a variety of included excursions to personalize your journey, featuring culinary tours and cultural experiences in Nuremberg, Bamberg and Würzburg.

Collette

Beginning on March 2 and running through July 15th, 2026, solo travelers can save up to $1,000 on select Explorations small group tours and departure dates for travel through March of 2027. On their Old World Sicily and Malta tour, you’ll explore two Mediterranean gems on one journey. Discover Malta’s storied past on a relaxed 4‑night stay, wander Ragusa with a local guide, and unwind for three nights in cliff‑top Taormina. Venture off‑road on Mount Etna and see how ancient traditions shape modern life across Sicily and Malta.

Explore other solo travel savings from Collette.

EF Go Ahead Tours

EF Go Ahead Tours offers curated trips for solo travelers that include a private room at no added cost. Their Solo Tours are designed with plenty of time to explore on your own, as well as group activities designed to maximize bonding between travelers. Their Ireland for Solo Travelers tour is a whirlwind cultural immersion with visits to Dublin’s St. Patrick’s Cathedral, the Cliffs of Moher, Blarney Castle, and of course plenty of stops at pubs for pints of Guinness. 

Browse other Solo Travel itineraries by EF Go Ahead Tours.

G Adventures

G Adventures’ Solo-ish Adventures have reimagined solo group travel by placing community at the core with front-loaded itineraries to encourage quick connection. All of G Adventures’ Solo-ish Adventures are led by female guides and include a “Me Day” for independent exploration. On their Solo-ish Cambodia tour, you will trek through the lush jungles of the Cardamom Mountains, dive into the turquoise waters of Koh Rong, and indulge in delicious local cuisine. You’ll spend two nights in a bungalow home in the local community of Chi Pat where you can swim in the Chhay Chrey waterfall and view breathtaking mountain sunsets.

Explore other Solo-ish Adventures by G Adventures.

Globus

Escapes by Globus are crafted for travelers who value independence but don’t want to travel alone. Operating in the off-season (late fall through early spring), these tours deliver expertly designed itineraries and immersive experiences with the added benefits of fewer crowds and a more relaxed pace. Most Escapes departures feature no single supplement. Their Swiss Escape begins with a walking tour of Zurich’s Old Town and Neuchâtel where you’ll see medieval castles and cathedrals. Next up, spend a few days soaking in the grandeur of Lake Geneva before heading to Lucerne, an alpine gem of a city. The tour concludes in Lugano, a city famous for its blend of Swiss and Italian culture.

Learn about more Escapes itineraries by Globus.

Goway

Goway recently launched a line of itineraries designed specifically for women traveling solo. Every trip prioritizes safety and women-focused activities, dedicated to taking the stress out of traveling solo. Their Secrets of India: A Women’s Journey traces northern India’s heritage from Delhi to Agra. Travelers are immersed in Indian culture with enriching museum and temple visits, a majestic boat ride in Lake Pichola where white marble palaces frame the shore, and a one-of-a-kind dining experience at Molecule Air Bar where gastronomy meets theater.  

Browse other destinations in Goway’s Solo Women Travel series.

Tauck

Tauck has numerous ways to welcome solo travelers including waived single supplements on all Category 1 riverboat cabins, reduced single supplements on itineraries all over the globe. Tauck offers solo savings on their A Week in…Nova Scotia tour. From Halifax to Lunenburg, each day brings you deeper into the heart of the region. This journey invites you to explore Nova Scotia not just as a destination, but as a living story. Cradled by the Atlantic and shaped by centuries of seafaring, migration, and cultural exchange, Nova Scotia is a place where history isn’t confined to museums – it lives in the salt air, the rhythms of coastal life, and the warmth of its communities. From rugged cliffs to colorful harbors, you’ll bask in the glow of Canada’s East Coast at its most soulful, where each experience feels both timeless and deeply personal.

Windstar Cruises

On many cruises, Windstar Cruises offers single occupancy fares that are reduced from 175% to 120% of double occupancy fares. On their Maori Storytellers & French Polynesian Treasures cruise, you’ll sail to pristine and uncrowded coves. Slip onto your own Waverunner and set a course for remote snorkeling on Raiatea. In the Cook Islands, relax on isolated Rarotonga beaches, then venture into friendly Aitutaki for small town tropical fruit smoothies, tuna poke bowls and fish curry. Take in the Māori culture and language as you interact with Cook Island natives. Sample fragrant Taha’a vanilla at a plantation or explore stone temples and archaeological sites on Huahine. Then, board an outrigger canoe bound for a remote motu, where you’ll learn how to cook up a local lunch with a side of relaxing warm, sandy beachfront.

Explore more of Windstar Cruises’ solo traveler specials.

The post National Plan A Solo Vacation Day appeared first on USTOA Blog.

By Classic Vacations®

Luxury travel is entering a quieter, more intentional era. As travelers look ahead to 2026, the definition of luxury is no longer rooted in excess or spectacle, but in meaning. 

Inspired by insights from Classic Vacations®’ 2026 Luxury Travel Trends Report and grounded in firsthand observations from travel advisors across the country, a clear picture is emerging: today’s luxury traveler is seeking purpose, privacy, personalization, and presence. These five evolving trends reveal how luxury travel is being thoughtfully redefined. 

1. Whycations: Travel with Purpose 

In 2026, luxury travelers are asking “why” before “where.” 

“Whycations” are journeys driven by intention, whether that means celebrating a milestone, reconnecting with family, restoring well-being, or exploring personal interests like food, art, or history. Rather than traveling for status, travelers are choosing experiences that align with their values and life moments.  

Luxury, in this sense, becomes deeply personal. It is less about the destination itself and more about the meaning attached to being there, encouraging slower, more mindful travel.

2. Hushpitality: The Rise of Quiet Luxury 

The most powerful luxury experiences in 2026 are defined by subtlety, not spectacle. 

“Hushpitality” reflects a growing desire for privacy, calm, and restoration. Travelers are gravitating toward intimate resorts, hidden villas, low-key destinations, and experiences that feel discovered rather than overexposed. These environments allow travelers to disconnect from constant noise and truly unwind. 

This shift is redefining indulgence. True luxury is no longer about being seen, but about feeling at ease — where service is intuitive, privacy is protected, and a sense of place replaces excess. 

3. Personalized Luxury Over One-Size-Fits-All 

Customization has moved from a nice-to-have to an essential part of the luxury experience. 

Travel advisors report that clients increasingly want journeys designed around their individual interests, rhythms, and preferences. From tailored wellness programs and culinary-focused itineraries to immersive excursions and flexible pacing, personalization now sits at the center of luxury travel. 

As travel becomes more individualized, the role of expert guidance becomes even more important. Advisors convert insider knowledge into seamless, bespoke journeys. In 2026, luxury is not defined by how much is included — it is defined by how precisely it fits. 

4. Connectivity That Deepens, Not Distracts 

While travelers may be stepping away from constant digital noise, connection still matters, just more intentionally. 

Luxury travelers are seeking meaningful connectivity, including deeper relationships with local culture, artisans, cuisine, and communities, as well as intentional time with those they travel with. Experiences that foster cultural exchange and shared moments are resonating more than those focused solely on amenities.  

Behind-the-scenes, factors such as reliable service, thoughtful planning, and trusted partnerships ensure that the journey feels effortless, allowing travelers to remain present without distraction. 

5. The Return of YOLO — Refined 

The YOLO mindset has not disappeared; it has evolved. 

Travel advisors are seeing clients embrace once-in-a-lifetime experiences again, but with greater intention. Splurges are thoughtful rather than impulsive. Whether it is a private guide, a rare culinary experience, or an extended stay in a meaningful destination, travelers are investing in moments that will last far beyond the trip. 

Luxury in 2026 celebrates joy and spontaneity, balanced with depth and purpose, proving that indulgence and intention can coexist. 

Looking Ahead: A More Thoughtful Definition of Luxury 

In 2026, luxury travel is defined by intention, favoring purpose over excess, depth over display, and connection over consumption. It reflects journeys that respect destination, culture, and traveler alike, creating experiences that feel personal and restorative. 

As travelers embrace this shift, the future of travel moves toward experiences that preserve place, elevate local voices, and create lasting connection — journeys that are felt long after they end. 

About Classic Vacations

Classic Vacations began as Classic Hawaii in 1978 and has grown to serve hundreds of destinations globally. Today, Classic remains true to its advisor-first legacy beside its like-minded owner, TBO, and operates as a full-service B2B2C luxury travel company with a strong network of high-value travel advisors and deep ties with major consortia, including Virtuoso, Signature, and Travel Leaders Network. Professionally managed, the company leverages expert call centers to deliver premium white-glove service across hotels, air, experiences, car rentals, and travel protection, specializing in complex bespoke luxury itineraries and investing in its ongoing digital transformation to offer travel advisors the option and convenience of online booking as well. Visit classicvacations.com or call +1 (800) 221-3949 for more information about Classic Vacations.   

The post 5 Ways Luxury Travel Is Being Redefined in 2026  appeared first on USTOA Blog.

By Robert Dee, co-founder of New Deal Europe

Europe in a nutshell. That’s a bold claim, but having travelled all over Europe, I can honestly say that this region lives up to this statement. Let me tell you why you and your clients should go there. 

Covering Italy’s Friuli-Venezia-Giulia (FVG), Slovenia’s Julian Alps, Vipava Valley and Karst, and extending  into Umag in Croatia, this region holds a unique geo-strategic position, nestled between the Alps and the northern tip of the Adriatic (Mediterranean) Sea. It has been a crossroads of Europe for millennia. Slavic, Roman, and Germano-Austrian cultures combine uniquely here with Italian, Slovenian, Croatian and German all recognised as official national languages, and Friulian also having designated official status.  

For centuries, anyone travelling across Europe from West to East passed through here, leaving their mark. Roman ruins, Venetian city walls and palaces, Austro-Hungarian residences, and ancient hilltop towns and fortresses offer testimony to the past. Unquestionably there is much to attract the cultural tourist seeking to understand not only the history of the region, but also the history of Europe. 

Unsurprisingly, its riches have been fought over by successive generations, leading to today’s borders; yet it now offers borderless, frictionless travel across neighbouring countries, exemplified by this year’s European Capital of Culture, Gorizia/Nova Gorica. Once divided by the Iron Curtain between Italy and Yugoslavia, the city lived split lives for nearly half a century. Today, the remnants of the Iron Curtain are a quirky and fun tourist attraction, and it is even possible to do a ‘smuggling tour’ reliving what it was like to smuggle western goods into Yugoslavia, a unique experience which I can highly recommend. But the city offers much more, including an abbey where the first book in the Slovenian language is housed and where the last Bourbon King of France is buried. Who knew? 

It’s true that travellers today are looking for less crowded destinations, and seeking experiences related to nature and the outdoors. The Alps-Adriatic region is the perfect destination in Europe to offer this: a jewel in the heart of Europe, yet a relatively undiscovered part of the continent, with huge potential for sustainable, responsible and active tourism. Embracing the mountain peaks of the Triglav National Park, the dramatic Sava and Soča rivers, the extensive cave systems of the Karst, (including the UNESCO listed Škocjan caves), the vast pine forests of FVG, and the varied coastline of the Adriatic, these destinations offer endless opportunities for eco-friendly activities. This includes home and farm stays often coupled with experiences unique to the region, which is potentially unrivalled in Europe… and I haven’t even mentioned that Lake Bohinj in Slovenia was named most sustainable tourism destination in the World at the World Tourism Awards, or that FVG has thirteen villages on the register of ‘I Borghi più belli d’Italia’. There is much here to tempt the visitor away from the nearby tourist hub of Venice.  

Activity and immersion in nature and community is at the heart of the tourism offering. Whitewater rafting and canoeing can be done on the turquoise waters of the Soča River, water sports at the coast, golf in the Alps or on one of Croatia’s two 18 hole courses, and tennis is ubiquitous in Umag (the venue for an ATP tournament it has over 70 tennis courts). A network of well-marked hiking and biking trails running from the dramatic alps to the historic coastal towns connects the region. They run through the vineyards of FVG, and Slovenia’s Vipava Valley, offering opportunities to taste and learn about the excellent local produce.  

Wine connoisseurs will be familiar with Collio in Italy and Goriška Brda and Vipava Valley in Slovenia whose winemakers pioneered the orange biodynamic wine movement, now acclaimed worldwide. The vineyards around Umag in Croatia are less well known but fascinating to visit, as they benefit from a rich red soil found only in a handful of places around the world. This soil also plays a part in the production of the award winning Istrian olive oils, said by many to be the best in the world. Don’t leave here without sampling courtesy of a local producer. 

Which leads me to gastronomy. The region is home to many Michelin starred restaurants showcasing the best of local produce and local chefs, including Ana Roš, the world’s leading female chef. But you don’t have to go high end to taste great food here. Many farms offer smoked meats and sausages, home-made cheeses, and honey, which in my view is the best you can buy anywhere.  

The variety of landscapes and cultures in such a small space is unparalleled in Europe. Dramatic Alps, rolling hills, vineyards, a coastline peppered with historic towns, and unique attractions such as the Lipica stud farm, where the world-famous Lipizzaner horses of Vienna’s Spanish Riding School are bred and from which they take their name, make this a true microcosm of Europe. The unique cultural and natural heritage of the Alps-Adriatic region, connected by eco-friendly transport and marked by strong cross-border cooperation, should definitely make it your next place to visit in Europe. 

Practical Information

As you would expect from a region in the heart of Europe, it is exceptionally well connected, with major roads and railways, ports that are regular stops for cruise ships, and Trieste International Airport offering an increasing number of routes to key European destinations. Other major airports, such as Ljubljana and Venice, are only a short drive away. This accessibility is matched by the region’s diversity, offering a full range of accommodation options – from mountain-chic boutique hotels to campsites, private stays, and city hotels, with all the major international brands represented in one way or another. The same variety extends to DMC providers, many of whom run cross-border programmes, while others specialise in unique local experiences.

About the author:

I’m Robert Dee, co-founder of New Deal Europe and a travel professional with over 40 years’ experience. I’ve been fortunate to explore some of the world’s most fascinating places and to work with a wide range of organisations, destinations and markets throughout my career. 

The European Travel Commission supports the initiative, which is co-funded by the European Union.

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By: African Travel Inc.

No matter how many wildlife documentaries you’ve watched—or how many Instagram reels you’ve scrolled through—nothing prepares you for the moment you see your first lion in the wild or when a herd of elephants passes silently just feet away. 

Across Africa, these are the kinds of encounters that stay with you forever. It’s undeniably unforgettable—some even describe it as life-changing. 

What makes these encounters even more meaningful is the backdrop of conservation. Over recent decades, many wildlife populations have rebounded thanks to protected areas, anti-poaching efforts, community-led initiatives, and sustainable tourism. Take the black rhino—still critically endangered, yet its numbers have more than doubled in the past 30 years. These aren’t just success stories on paper; they’re playing out in real time across Africa’s wild landscapes—and there’s no better place to witness them than in the heart of the continent’s iconic wilderness. 

South Africa: Classic Safaris and Big 5 Encounters 

South Africa remains one of the top choices for first-time safari-goers—and for good reason. The Greater Kruger area is famous for consistent Big 5 sightings: lion, leopard, rhino, elephant, and buffalo. While Kruger National Park itself is an attraction, private reserves like Sabi Sand offer a more intimate and exclusive experience. With limited guests, off-road access, and expert guides, visitors enjoy close-up wildlife encounters with fewer crowds. 

Luxury safari lodges elevate the journey even further, combining adventure with comfort. Many travelers pair their safari with a few days exploring Cape Town’s vibrant culture and coastline, creating a well-rounded introduction to Africa. 

Kenya & Tanzania: The Great Migration and Beyond 

The Great Migration is one of Africa’s most iconic wildlife spectacles, yet it’s often misunderstood. Rather than a single event, it’s a year-round, circular journey of over a million wildebeest, along with hundreds of thousands of zebras and gazelles, moving between Tanzania’s Serengeti and Kenya’s Masai Mara in search of fresh grazing. With expert planning, travelers can witness dramatic moments—like river crossings or calving season—at the right place and time. 

Tanzania: Legendary Parks and Vast Wilderness 

Beyond the Great Migration, Tanzania is home to some of Africa’s most iconic national parks, including the Serengeti, Ngorongoro Crater, Tarangire, and Lake Manyara. These areas offer an incredible diversity of landscapes and species, from vast savannahs teeming with big cats to volcanic calderas sheltering dense populations of wildlife. Private concessions within the national parks provide an added layer of exclusivity, allowing for off-road game drives, walking safaris, and night drives. 

Kenya: Conservation and Rare Species Encounters

Kenya, the birthplace of safari, blends “Out of Africa” charm with forward-thinking conservation. The Masai Mara is not only a key migration corridor but also home to one of the highest concentrations of large predators in Africa. In northern Kenya, Laikipia and Samburu offer a network of private conservancies that provide more personalized, crowd-free safari experiences. 

This region also presents a chance to see rare and endemic species such as the Grevy’s zebra, reticulated giraffe, and Somali ostrich. Travelers can engage with local communities, join anti-poaching patrols, or track wildlife alongside rangers—deepening their connection to both the land and its people. 

Botswana: Luxury in the Wild

Botswana offers one of Africa’s most rewarding safari experiences for those who value space, solitude, and unspoiled landscapes. With its high-value, low-impact approach to tourism, it’s a destination where wildlife thrives and visitors are few. 

In the Okavango Delta—a UNESCO World Heritage Site—safaris unfold on land and water. Mokoro rides glide through floodplains, while game drives and bush walks reveal lions, leopards, and African wild dogs. Camps like Xigera and Tawana offer exceptional luxury without losing the sense of being deep in the wild. 

The stark Makgadikgadi Pans offer a completely different perspective—endless salt flats, meerkat encounters at sunrise, and walks with San Bushmen that add a cultural layer to the safari experience. Each year from late December to March, the Makgadikgadi Pans host Africa’s second-largest mammal migration, as around 30,000 zebras journey from the Okavango Delta to feast on the fresh grasses brought by the rains, before retracing their route north. 

Rwanda: Life-Changing Gorilla Encounters 

For primate enthusiasts, few experiences rival a trek to see mountain gorillas in Rwanda’s Volcanoes National Park. Once a country marked by conflict, Rwanda has become a model for conservation and tourism development. Today, it’s one of the safest and most progressive countries in Africa. 

Gorilla trekking is both humbling and exhilarating—an intimate, once-in-a-lifetime encounter that leaves a deep impact. Rwanda also offers golden monkey treks, cultural experiences, and luxury eco-lodges that support local communities and conservation efforts. 

These unforgettable wildlife encounters aren’t just stories—they’re experiences you have to see for yourself. There’s no better time than now to start planning your African adventure and create memories that will last a lifetime. 

ABOUT AFRICAN TRAVEL, INC. – “WE KNOW AFRICA”  

African Travel, Inc. (ATI) is North America’s longest-established luxury safari operator, specializing exclusively in Africa. With nearly half a century of expertise, the company crafts authentic experiences tailored to every traveler and travel style. While custom luxury safaris are the focus, African Travel also offers small group journeys, including fully escorted and locally hosted options. ATI offers personalized service and seamless safari planning from flights and accommodations to curated experiences. Guests have access to a wide range of Africa’s finest lodges, camps, and activities, with expert support at every step of the journey. African Travel is committed to supporting people, wildlife, and the planet through its MAKE TRAVEL MATTER® Experiences, and its not-for-profit foundation TreadRight, including partnerships with Wild Entrust and the Wilderness Foundation in Africa. As an award-winning tour operator and a proud member of The Travel Corporation (TTC), the company upholds TTC’s ‘Driven by Service’ philosophy, delivering exceptional experiences and value to guests. As an award-winning tour operator and a proud member of The Travel Corporation (TTC), the company upholds TTC’s ‘Driven by Service’ philosophy, delivering exceptional experiences and value to guests. 

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From bullet trains to bunk beds, rail travel is a truly immersive experience  

By: Yves Marceau, VP of product for G Adventures 

When traveling, it’s all too easy to skip from one destination to the next, without really appreciating what we see along the way. “It’s not the destination, it’s the journey,” is a phrase we’ve all heard. At G Adventures, we believe it’s both. That’s why we recently launched our Rail Collection – 60 joyful train journeys across 20 countries that help travelers to travel flexibly and responsibly, while also offering true cultural immersion in a destination.  

There are so many reasons why train travel is increasingly important for a community tourism-focused operator like ours, allowing you to get more out of your adventure. Here are just some of them.  

It encourages you to slow down 

In a literal sense, opting for a train journey instead of a flight is a slower form of travel. Even G Adventures’ Rail Collection trips in Japan, which include journeys on the famous bullet train, are slow compared to air travel. But importantly, traveling by train also encourages you to slow down, too. What you may feel like you are ‘losing’ in time, you are gaining elsewhere – leaving the pace of the journey to someone is freeing, and the hypnotic trundle on a train can do wonders for helping your mind slow, something that can be increasingly hard to do in a fast-paced world.  

It can be a more immersive experience 

Major airports across the world have a tendency to look, feel, smell and sound the same. Train journeys do not. A train trip fully immerses you in the destination and doesn’t let you bypass local life on the ground. Whether it’s what you’re seeing out the window, from miles of countryside to rarely-seen villages, to what you’re smelling on board, or what you’re eating along the way. And while airports go big on global food chains when it comes to eating options, at train stations, particularly smaller ones out of bigger cities, you’re more likely to find smaller independent cafes and food sellers, giving you the chance to try more local dishes – and put traveler dollars directly into the pocket of locals. 

Big picture benefits

Using public rail transportation not only helps infuse money into communities that wouldn’t usually benefit from tourism income, but also helps keep commuter rail travel funded and more affordable for locals. It’s a simple yet great example of how tourism can be a force for good, and benefit communities on a much more local level in the easiest of ways. 

It encourages new connections 

Chances are you’ve taken a seat on a train and spent the journey sitting opposite someone. It’s impossible – certainly with the longer train journeys G Adventures features in its Rail Collection – to not interact with the people around you. Some of our favorite Rail Collection trips feature day-long journeys across India, where your local travel companions start out as strangers, but soon become acquaintances with stories to tell, giving a unique and powerful insight into life on unhurried journeys. And how could you possibly share a bunk cabin on a sleeper train in Vietnam without a spontaneous conversation – or long game of cards – with your new cabin mates? Authentic interactions like these are the memories we take away from trips abroad – and they’re often the stories that we tell, too. 

It’s a true adventure  

Ever seen a toddler or group of kids gleefully smiling at a train passing by? Trains have been synonymous with adventure since we were kids. And as adults, what’s one person’s commuter train is another person’s adventure. It may look like a train ride through the bucolic Italian countryside, it may be a night rocking to sleep on the top bunk of a train journeying across Japan, or it may be a bullet train whizzing at the speed of light (almost) from Shanghai to Berlin. It’s a meaningful way to see the world – a journey to be celebrated, not endured. 

About G Adventures

G Adventures isn’t just a travel company, we’re a movement. Since 1990, when social entrepreneur Bruce Poon Tip set out to change the way people see the world, we’ve been leading the way in community tourism and small-group adventure travel. With more than 850 life-changing trips in 100 countries across all seven continents, we help travelers connect deeply with local people, cultures, landscapes and wildlife,  all while having a blast. 

But it doesn’t stop there. With us, travel  is about passion, purpose, and making a difference. Our ‘G for Good’ social impact commitments ensure every journey supports local communities, with over 130 community tourism projects powered by our non-profit partner, Planeterra, and our industry-first Ripple Score,  which tracks how much of our travelers’ money stays local. And through our Trees for Days initiative, we’ve planted over 3 million trees (and counting), one for every traveler, every day they are on trip with us, helping communities and the planet to thrive together. 

At G Adventures, we believe in changing lives through travel, and not just for the traveler. Our unique company culture fuels a global community that transcends borders, connecting people with purpose and spreading joy, curiosity, and humanity in everything we do. We’re not just about seeing the world, we’re about making it better, together. 

Learn more and join the movement at www.gadventures.com. 

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Author: Su-Jit Lin, ALG Vacations® 

For many Americans, dogs have become even more than members of the family – they’re the new kids. 

According to recent studies, 58% of millennials have said they prefer to have pets rather than children, and 89% of dog-owners make home buying decisions based on their pets. Moreover, 78% of Americans traveled with their pets in 2024; over a third opt to fly with them. 

That said, it only makes sense that “fun for the whole family” is beginning to mean more than just child-friendly. Pets are now becoming valued guests at hotels with zero to nominal fees for deep cleaning. Even tour operators, such as ALG Vacations®, have added a pet-friendly filter to their booking engine! 

If you can’t see yourself traveling without your furry bestie, here’s how these dog-loving brands can make your shared stays special. 

Domestic Brands 

Kimpton Hotels have become broadly known for going beyond pet-friendly to pet-enthusiastic. Not only do they offer a plethora of creature comforts (emergency food, courtesy poo bags, discounted local pet services standard), but there are never pet fees, regardless of quantity or size. Look for special dog-friendly events, like outdoor wine receptions, or packages to upgrade your pup’s stay. 

Similarly, many of Hyatt’s Thompson Hotels and some Andaz properties in the U.S. waive the fees and may boast features like a “wooftop bar,” an attraction that’s gotten attention in Miami’s Hyatt Centric South Beach. All Hyatt Place are also dog-friendly, with a nominal fee that covers up to two dogs; the same applies to several Park Hyatts. 

Loews Hotels welcome pets with special amenities, and within the Marriott International portfolio, Westin Hotels & Resorts and Aloft Hotels have over 100 options that accept pets. 

All-Inclusive Brands 

To everyone’s delight, international resorts are getting in on the fun – no ESA paperwork required! Hyatt’s Inclusive Collection has been leading the way, allowing one dog under 22 pounds for a nightly fee that’s often less than the cost of boarding. 

Book a pet category room (equipped with a bed, bowls, courtesy toy, and waste bags) at Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas,  and Sunscape® Resorts & Spas – available at all but four properties – to treat your pup to the beach vacation of everyone’s dreams. For instance, at Secrets® Moxche Playa del Carmen, the pool concierge will set up their chair by your side and deliver snacks and water for your furbaby, too. 

The all-inclusive Hard Rock Hotels in Los Cabos, Cancun, Punta Cana, Riviera Maya, and Puerto Vallarta are proud of their Unleashed program, which charges only $150 extra per pet (up to two weighing as much as 50 pounds each) for the entire stay in certain room categories. This upgrade comes with a sWag bag at check-in, a memory foam bed for the room, and map of designated pet areas. 

For even more luxury, Fairmont Mayakoba, Hotel Xcaret, and Hotel Xcaret Arte are other options in Mexico’s Riviera Maya. At the latter two, your personal butler can help with amenities such as a dog-sized teepee and even let them out for bio breaks. At the former, pets under 25 pounds can receive amenities such as food, toys, and even a boat ride. 

Luxury and Boutique 

If pampering your pooch is the goal, you can’t go wrong with top names like The Ritz-Carlton, Four Seasons Hotels and Resorts, and St. Regis Hotels & Resorts. Cost, amenities, and restrictions vary, but as an example, the Ritz-Carlton Reynolds Lake Oconee offers a welcome gift pack with collapsible bowl, tennis ball, and gourmet treats. Some properties, such as The St. Regis Chicago and Four Seasons Hotel at The Surf Club in Florida, even feature private off-leash dog parks! 

In the Caribbean, The Ritz-Carlton Aruba – part of the Luxe by ALG Vacations® portfolio – and their locations in Grand Cayman and Turks & Caicos are dog-friendly. The St. Regis Bahia Beach in Puerto Rico even made headlines for allowing guests to foster local shelter dogs in their rooms with hopes of adoption! 

Newer brands such as Nobu Hotel Ibiza Bay offer packages including Tails of Talamanca, which features high-end extras like a chef-led pet menu and access to an on-site “Dog Spaw.” 

And don’t forget to check out boutique brands as well! Since these tend to be independently owned and operated, pet-loving management might have flexible policies, and even a mascot. It never hurts to ask a travel advisor! 

About ALG Vacation

ALG Vacations®, part of Hyatt (www.hyatt.com), is an award-winning tour operator celebrated for delivering unforgettable leisure travel experiences worldwide. Serving 2.6 million passengers annually, ALG Vacations encompasses a portfolio of trusted and growing brands, including Apple Vacations®, Funjet Vacations®, Travel Impressions®, Southwest Vacations®, Blue Sky Tours®, and United Vacations®. In addition to offering comprehensive vacation packages with scheduled flights on leading air carriers like United Airlines® and American Airlines®, ALG Vacations also offers thousands of Exclusive Nonstop Vacation Flights on major carriers to Mexico, Costa Rica, and the Caribbean. For more information, visit www.algvacations.com or follow ALG Vacations on Instagram, Facebook, TikTok and LinkedIn. 

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