By Gina Bang, Chief Sales and Marketing Officer of Avanti Destinations 

It’s hard to read about travel today without encountering the word overtourism. From overcrowded streets in historic cities to visitor taxes and cruise restrictions, the challenges are real. Popular destinations are struggling under the weight of too many visitors, while travelers themselves face long lines, higher prices, and experiences that feel anything but authentic. 

The good news? With the right strategies, travel advisors can guide clients toward vacations that are more rewarding and help reduce strain on the world’s most beloved places. This is where regenerative tourism comes in: travel that not only minimizes impact, but actively benefits communities, preserves cultures, and restores ecosystems—all while creating more memorable journeys. 

Here are four practical ways to put it into action: 

1. Rethink the Calendar: Travel in the Off-Season 

Most Americans head abroad in summer, spring, and early fall. But from November to March (outside the holidays), even iconic destinations feel less crowded. The perks? Shorter lines, friendlier prices, and a richer cultural vibe. 

• Europe: enjoy opera, theater, and festivals in vibrant cities; ski in Austria or Switzerland; or chase the Northern Lights in Scandinavia. 

• Southern Europe: explore Spain, Portugal, or Italy in cooler but comfortable weather. 

• Warmer latitudes: trade winter coats for beaches in Southeast Asia, wildlife adventures in Central and South America, or desert treks in Morocco and Jordan. 

Shifting the travel calendar also reveals a more intimate, authentic side of destinations. 

2. Go Beyond the Capitals 

Paris, London, Rome, Madrid—spectacular, yes, but only part of the story. Beyond the capitals lie towns and regions that are equally rich in culture, cuisine, and scenery—yet far less crowded. 

• France: Lyon’s gastronomy, Strasbourg’s history, Avignon’s charm. 

• Italy: Bologna’s trattorias, the Dolomites’ alpine trails, Sardinia’s island escapes. 

• Spain: Toledo’s medieval streets, Granada’s Moorish wonders, Valencia’s futuristic design. 

• The UK: Cornwall’s coast, the Lake District’s landscapes, the Hebrides’ rugged beauty. 

These places welcome visitors eager to experience traditions and lifestyles that often get overshadowed by capitals and most visited destinations. 

3. Choose Independence Over the Herd 

Cruises and large group tours funnel hundreds of visitors into the same sites at once. Independent travel (FIT) is the antidote. With guidance from a skilled advisor and a trusted FIT operator, travelers can design journeys that are personal, flexible, and freeing. 

Prefer a quiet cathedral at dawn? Or a lively market at midday?  

Independent travel lets you choose your rhythm. It allows time for cooking classes, wine tasting, or cycling ancient backroads—whatever fuels your curiosity. Instead of checking boxes, you create a journey shaped by your interests and pace. 

4. Support Local, Travel Sustainably 

Regenerative tourism isn’t just about where you go, but how. Choosing suppliers who prioritize sustainability and community creates ripple effects of positive change: 

• Stay in boutique or locally owned properties instead of big chains. 

• Hire local guides and drivers who bring authentic insight. 

• Opt for walking or cycling tours that connect you more deeply with neighborhoods. 

• Travel by train whenever possible for a greener, more scenic and relaxing journey. 

These choices don’t just reduce impact; they add richness and connection to the experience. 

About Avanti Destinations: 

Since 1981, Avanti Destinations has been selling custom-crafted independent travel vacations in Europe, Asia, North Africa/the Middle East, the South Pacific, and Central and South America. The Portland, Oregon-based wholesale tour operator offers a wide range of FIT components to travel advisors only, including air, rail, rental cars, hotels, sightseeing/attractions, transfers and hard-to-find experiential travel options.   

Avanti specializes in hand-picked, locally-owned hotels in both large and small cities and in connecting all the pieces of complex or multi-destination itineraries. The company also creates complete packages for custom groups of 10 or more passengers. In 2024 Avanti launched a sustainability initiative, the Avanti Footprint program, to help advisors identify accommodations, tours, and transfers within the company’s portfolio that are making a conscious commitment toward product sustainability.  

For more information: https://book.avantidestinations.com.  

The post Regenerative Tourism: Smart Strategies to Ease Overtourism and Elevate Every Journey  appeared first on USTOA Blog.

By: Gina Bang, Chief Sales & Marketing Officer, Avanti Destinations

In a world increasingly dominated by mass tourism, travelers are seeking more meaningful experiences. Immersing yourself in the traditions of indigenous communities offers a window into a world that is both ancient and profoundly different from our own. These cross-cultural experiences are a vital aspect of regenerative tourism.

Regenerative tourism goes beyond sustainability by aiming to leave a positive impact on the environment and local communities. Engaging with indigenous cultures in a respectful and authentic manner not only helps preserve endangered traditions but also provides essential income for these communities. This form of tourism allows visitors to gain insights into lives and practices that have remained unchanged for centuries, offering a truly transformative experience.

Here is a selection of indigenous and ethnic minority encounters—from short visits to full-day tours—in Australia, Belize, New Zealand, Norway, Panama, and Peru. English-speaking local guides make it possible to interact with native people committed to maintaining traditions that have endured for centuries, even millennia.

Australia

This full-day, small-group tour of eastern Queensland’s Daintree Rainforest and Mossman Gorge, home of the Kuku Yalanji tribe, puts Australia’s ancient roots on display. Included is participation in an Aboriginal Dreamtime painting class, a form of storytelling taught by a native artist. Travelers learn to throw a spear and hunt for fish in the Kuku Yalanji way, witness a soap and paint-making demonstration, learn how the tribe prepares “bush tucker” food and medicines from local plants and animals, and participate in a traditional smoking ceremony to ward off evil spirits.

Belize

A private seven-hour tour visits a Kekchi Maya family’s home, furnished with all natural materials. Travelers help prepare and partake in a traditional meal with these descendants of the ancient Maya and also explore the ancient Maya archeological site Nim li Punit, known for its intricately carved stone stelae. Another private all-day tour visits the Garifuna, a people who trace their origins to the Caribbean’s first inhabitants, the Carib-Arawak, and Afro-Caribbeans. Learning about the Garifuna’s history, their musical and culinary traditions, and how to make a typical meal are the highlights.

New Zealand

Private tours in Rotorua teach you the traditional Maori greeting—pressing your nose and forehead to another’s—and how to play Maori musical instruments. A ceremonial war dance is performed in traditional costumes inside the beautifully carved meeting house, Te Aronui a Rua. The tour also visits Te Puia, the Maori Arts and Crafts Institute, which houses schools for flax weaving, and wood-, stone-, and bone-carving. An evening tour takes travelers to a forest village experience, featuring Maori songs and a “hangi” feast, which changes with the Maori lunar calendar.

Norway

The Sami people are indigenous to northernmost Norway, Sweden, Finland, and Russia. They are renowned as semi-nomadic herders of reindeer. On a small group evening tour out of Tromsø, Norway, you walk among 300 reindeer and feed them, then take a sled ride to a traditional meal cooked over an open fire. The evening continues in a “lavvu” tent—similar to a Native American tipi—with storytelling about Sami life and culture and a traditional Sami chant.

Panama

Panama boasts a surprising variety of indigenous groups. A private all-day excursion takes you to the pristine San Blas Islands, home of the Guna people, who produce colorful textiles called “mola.” Another tour visits an Ngäbe indigenous community, where they will show you where they source ingredients and teach you how to make an authentic, organic meal. In a thatched-roof village in Chagres National Park, travelers are greeted with Embera traditional music and dances and enjoy a lunch of local specialties. The Embera people are renowned for their unique baskets, masks, carvings, and body painting.

Peru

In the scenic Sacred Valley, Misminay is a village of 120 families who are descendants of the Inca with a unique worldview. On a four-hour private tour, you are welcomed with traditional music and dances, learn how they plant and harvest native crops, watch Andean textiles being made by hand, and enjoy a Pachamanca lunch prepared in an underground hot stone oven.

About Avanti Destinations:

Since 1981, Avanti Destinations has been selling custom-crafted independent travel vacations in Europe, Asia, North Africa/the Middle East, the South Pacific, and Central and South America. The Portland, Oregon-based wholesale tour operator offers a wide range of FIT components to travel advisors only, including air, rail, rental cars, hotels, sightseeing/attractions, transfers and hard-to-find experiential travel options.  Avanti specializes in hand-picked, locally-owned hotels in both large and small cities and in connecting all the pieces of complex or multi-destination itineraries. The company also creates complete packages for custom groups of 10 or more passengers. For more information: https://book.avantidestinations.com.

The post <strong>Making Travel Meaningful: Connecting with Indigenous Communities</strong> appeared first on USTOA Blog.

By Melissa DaSilva, President of TTC Tour Brands, North America – Trafalgar, Contiki, Brendan Vacations, Costsaver, Insight Vacations and Luxury Gold 

For more than 100 years, The Travel Corporation has been taking travelers off the beaten path and into the destinations we serve. In those years, that ever-beaten path has become winding and deep. We’ve watched and adapted as buzzed about travel destinations became mere stops on a multi-country adventure, untouched destinations became harbingers of overtourism, and wonders of the world (of which there are now eight) became Instagram feed fodder. A demand for the “next experience” steadily rose with every new “where to go” headline; in turn, we saw an increase in international bookings and industry real estate as travel operators sought new and better.  

As President of TTC Tour Brands North America, I will never turn my nose up to new and better. Innovation is at the core of The Travel Corporation’s mission and that value informs everything we do. But with new and better, comes tried and true, revisited and improved.  

With a focus on reducing carbon and regenerating the planet, we’ve assessed our mission from every front. As we continue to traverse new destinations on new itineraries, we’ve refocused our sights on our existing itineraries and frequented regions. We’ve modified existing itineraries to include responsible travel experiences we call MAKE TRAVEL MATTER® Experiences, which address issues related to climate change, sustainable food production, waste reduction, diversity and inclusion, cultural preservation and wildlife protection.  

In terms of sustainability in travel, the words “net zero” are on everyone’s lips. So, what does it mean? Moreover, what can tour operators, hoteliers, and major servicers do to achieve “net zero” status? 

In 2020, we began a five-year mission we call How We Tread Right, which measures sustainability efforts across four core pillars – measure, reduce, restore, and evolve. In 2022, we became the first tour operator with validated near-term, long-term and net zero targets, which were supported by an industry-first Carbon Fund, created to finance the decarbonization of our business.  

The fund’s first investments were made in renewable energy for our properties and biofuel for the coaches our guests board. These investments aligned with the United Nations World Tourism Organization’s (UNWTO) green investment priority for tourism’s recovery and future growth, and coupled with further nature-based solutions, contributed to our primary goal of reaching net zero emissions.  

So, what have we done? We’ve partnered with the Scotland-based Trees for Life to support its Wild Pine project, a rewilding project aimed at restoring Scotland’s globally important Caledonian Forest and its unique wildlife. We’ve supported the Australian-based Rainforest Rescue to enhance their efforts in the Daintree Rainforest, where the nonprofit is working to further its protection and restoration of the fragmented lowland rainforest, increasing the carbon storage potential of the rainforest. We’ve done all of this and more, but for us, regenerative tourism goes beyond the environment. As such, we’ve taken strides to make our business one that stimulates economies as much as ecology, and culture as much as tree coverage.  

Over the years, we’ve seen a rising interest in ethno-tourism – travel focusing on the exploration of Indigenous populations and their respective culture and traditions. In 2019, we polled our community of travelers and found that half cited interest in booking an indigenous travel experience, but a quarter of those travelers didn’t know where to start.  

In partnership with such organizations as AIANTA (American Indian Alaska Native Tourism Association), ITAC (Indigenous Tourism Association Canada) and The Indigenous Tourism Collaborative of the Americas, we have placed Indigenous tourism among our top priorities as travel leaders. By amplifying Indigenous-owned businesses along our itineraries, we increase access to ancestral wisdom, preserve and reclaim culture and ultimately drive economic benefit to support the livelihoods of Native peoples across the world. 

We are proud to share that as of 2024, 66% of Trafalgar itineraries include at least one indigenous experience. Further, 100% of the proceeds of Indigenous experiences on Trafalgar tours go directly to the participating communities. 

We understand that a legacy is fruitless without a forward commitment to innovation and adaptability. We’ve been here for more than 100 years, and as long as people continue to traverse, explore, and amplify the world they inhabit, we will be here. In prioritizing sustainability, inclusivity, and economic empowerment, we are not just leading the way in tourism, but also shaping a brighter and more sustainable future for the planet and its people. 

About the author

Melissa DaSilva is President of the TTC Tour Brands for North America with an industry career spanning 30 years and has worked in both the US and the UK.  She has been recognized for her ability to rapidly adjust in a changing business environment, resulting in enhanced business practices, increased productivity, and profits.  She has a proven success record of recruiting and developing strong, collaborative teams and delivering consistency in multi-channel organizations 

The Travel Corporation family of brands is deeply committed to MAKE TRAVEL MATTER.  We recognize our responsibility to ensure our impact on the planet, the people we visit, and the wildlife we find there. Choosing to travel with us means choosing a travel company that puts sustainability at the heart of everything we do. 

Travel is both a personal passion and a professional pursuit. She is motivated by the impact travel has and believes that travel has a tremendously positive effect on people.  It helps broaden perspectives through the connectivity of shared experiences of adventure, exploration, learning and laughter showing how we are all more alike than different.             

An avid traveler herself to more than 50 countries, Melissa currently resides in Southern California with her Brazilian husband and two daughters, with whom she has shared the travel bug. 

About TTC Tour Brands  

The ease of touring has never been more important nor relevant, and no one does tours better than TTC Tour Brands. The portfolio includes the award-winning brands of Luxury Gold, Insight Vacations, Trafalgar, Brendan Vacations, Costsaver and Contiki. TTC Tour Brands are the global leaders in tours for any and everyone.  From budget to luxury and everything in between, the portfolio brings agents access to over 1000 tours, across 80+ countries via one single sales, reservations and marketing team, with the added ease of a single sign on booking platform.   

  TTC Tour Brands is part of the family-owned and run The Travel Corporation (TTC), driven by service for over one hundred years.  

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