{"id":4343,"date":"2022-09-14T09:00:52","date_gmt":"2022-09-14T13:00:52","guid":{"rendered":"https:\/\/ustoa.com\/blog\/?p=4343"},"modified":"2024-02-22T15:33:06","modified_gmt":"2024-02-22T20:33:06","slug":"the-group-company-blog","status":"publish","type":"post","link":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/","title":{"rendered":"For Queen and Country: How Has Travel Changed in 70 Years?"},"content":{"rendered":"\n

For Queen and Country: How Has Travel Changed in 70 Years? <\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

By: Katie Thompson – Marketing Manager at The Group Company<\/em><\/p>\n\n\n\n

\n\n\n\n

This content was written prior to the sad passing of Her Majesty the Queen on September 8, 2022. As a recipient of The Queen\u2019s Award for Enterprise in 2018, The Group Company has been particularly affected by this tragic event. We would like to express our sincerest condolences to the Royal Family and wish King Charles III well in his new role.<\/em><\/p>\n\n\n\n

\n\n\n\n

From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. <\/p>\n\n\n\n

In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges. <\/p>\n\n\n\n

Her Majesty\u2019s Jubilee celebrations were watched by more than a billion viewers<\/a> around the world. It gave us time to reflect not only on her reign, but the changing state of the world around us. So, what have we learned from the last 70 years, and what can we expect to change? <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

From the golden age onward <\/strong><\/h4>\n\n\n\n

Back in 1953, the world was immersed in the \u201cgolden age of travel.\u201d It was a luxury, with air travel being likened to a 5* hotel experience rather than a journey. Picture silver service, smoking on planes and up to six inches more legroom. <\/p>\n\n\n\n

Of course, while these \u201cluxuries\u201d are no longer common, we have more affordability and flexibility. In fact, in the period between 2000 and 2010, international arrivals to the US almost doubled \u2013 echoing the post-war economic boom between 1950 and 1980.  <\/p>\n\n\n\n

Our choice in travel diversified, too. Since the start of Queen Elizabeth\u2019s reign, for example, international interest in Asia and the Pacific<\/a> has steadily risen. Modes of transport have also changed. In 1972, the launch of InterRail spelled a boon for European tourism. Meanwhile, Japan\u2019s Shinkansen \u201cbullet train\u201d and Shanghai\u2019s Maglev reach eye-watering speeds. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Access to travel  <\/strong><\/h4>\n\n\n\n

In the last 70 years, travel has become more accessible the world over. InterRail opened up new opportunities for young people, while one in five of us<\/a> now travels for business. The advent of low-cost airlines has helped. In the 1950s, just 2% of the UK population would travel abroad \u2013 compared to 56% today.<\/a> <\/p>\n\n\n\n

As ever, technology has had a huge role to play in improving our access to travel. Terrorism threats saw a 33% decline in air travel at the turn of the century. Today, flight safety and security are at their peak, thanks to full-body scanners, e-passport gates, and advanced luggage scanning. <\/p>\n\n\n\n

Likewise, we are traveling more because we have more knowledge. In the UK, for example, 1969 saw the introduction of the Development of Tourism Act.<\/a> Since then, Britain has launched marketing campaigns in more than 22 countries. A stand-out campaign in 1994 encouraged US travelers to commemorate the 50th<\/sup> anniversary of D-Day. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

What do we want from our experiences? <\/strong><\/h4>\n\n\n\n

Another key development in travel is changing consumer tastes. Back in the 50s, \u201ctraveling like a tourist\u201d was very much the norm \u2013 often leading to stereotyping and poor experiences.  <\/p>\n\n\n\n

Today\u2019s traveler wants to \u201clive like a local,\u201d underpinned by other trends such as sustainability and social consciousness. Younger generations are embracing authentic experiences, and so too are groups. At The Group Company, founded in 2006, we have noticed an upward trend in these \u201cexperiences\u201d \u2013 for example, international cooking classes. <\/p>\n\n\n\n

Travel today is not simply for leisure, but to experience, transform, and learn. We\u2019re also making our decisions based on factors such as green travel, opting for lower-carbon flights or electric rental cars.  <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

What\u2019s next for the world of travel? <\/strong><\/h4>\n\n\n\n

Seventy years is a long time in travel, and there\u2019s no doubt that the next will be even more transformational. Technology is enhancing our connectivity, our browsing, and our access to never-before-seen destinations. In the coming years, we should expect developments such as: <\/p>\n\n\n\n

  • Hygiene as a marketing tool:<\/strong> from hotel rooms to beaches, cleanliness is a key concern <\/li>
  • Shrewder searching:<\/strong> augmented and virtual reality will aid travel campaigns <\/li>
  • Green travel:<\/strong> price may not be as influential a factor as concerns like carbon emissions. <\/li><\/ul>\n\n\n\n

    One thing that has stayed consistent for 70 years, however, is the need for good customer service. Social media and third-party review sites are helping customers connect on a deeper level. <\/p>\n\n\n\n

    Travel has had its highs and lows in the last seven decades \u2013 but customer service will always be consistent. <\/p>\n\n\n\n

    <\/div>\n\n\n\n

    All Images: \u00a9Adobe Stock<\/em><\/p>\n\n\n\n

    About The Group Company<\/strong><\/p>\n\n\n\n

    The Group Company is a UK-based wholesaler working with tour operators throughout the US, UK, and Europe. We provide tailor-made touring itineraries throughout these three destinations, working exclusively with groups. We sell to tour operators only, contracting all suppliers directly for a fast response, competitive rates, and outstanding customer service. With more than 15 years\u2019 experience, we make group travel easy for our clients.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    For Queen and Country: How Has Travel Changed in 70 Years?  By: Katie Thompson – Marketing Manager at The Group Company This content was written prior to the sad passing of Her Majesty the Queen on September 8, 2022. As a recipient of The Queen\u2019s Award for Enterprise in 2018, The Group Company has been […]<\/p>\n","protected":false},"author":3,"featured_media":4351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-england"],"yoast_head":"\nFor Queen and Country: How Has Travel Changed in 70 Years? - USTOA Blog<\/title>\n<meta name=\"description\" content=\"From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For Queen and Country: How Has Travel Changed in 70 Years? - USTOA Blog\" \/>\n<meta property=\"og:description\" content=\"From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"USTOA Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T13:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T20:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Evans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Evans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/\",\"url\":\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/\",\"name\":\"For Queen and Country: How Has Travel Changed in 70 Years? - USTOA Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ustoa.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg\",\"datePublished\":\"2022-09-14T13:00:52+00:00\",\"dateModified\":\"2024-02-22T20:33:06+00:00\",\"author\":{\"@id\":\"https:\/\/ustoa.com\/blog\/#\/schema\/person\/fff6937cee3a195443a71c364d3b1b67\"},\"description\":\"From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ustoa.com\/blog\/the-group-company-blog\/#primaryimage\",\"url\":\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg\",\"contentUrl\":\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg\",\"width\":2560,\"height\":1714},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ustoa.com\/blog\/#website\",\"url\":\"https:\/\/ustoa.com\/blog\/\",\"name\":\"USTOA Blog\",\"description\":\"The official blog for the United States Tour Operators Association\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ustoa.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ustoa.com\/blog\/#\/schema\/person\/fff6937cee3a195443a71c364d3b1b67\",\"name\":\"Ross Evans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ustoa.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cdcf2dead0663e2d645d0c2f69bbb324?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cdcf2dead0663e2d645d0c2f69bbb324?s=96&d=mm&r=g\",\"caption\":\"Ross Evans\"},\"url\":\"https:\/\/ustoa.com\/blog\/author\/evansredpointpr-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"For Queen and Country: How Has Travel Changed in 70 Years? - USTOA Blog","description":"From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/","og_locale":"en_US","og_type":"article","og_title":"For Queen and Country: How Has Travel Changed in 70 Years? - USTOA Blog","og_description":"From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges.","og_url":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/","og_site_name":"USTOA Blog","article_published_time":"2022-09-14T13:00:52+00:00","article_modified_time":"2024-02-22T20:33:06+00:00","og_image":[{"width":2560,"height":1714,"url":"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg","type":"image\/jpeg"}],"author":"Ross Evans","twitter_misc":{"Written by":"Ross Evans","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/","url":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/","name":"For Queen and Country: How Has Travel Changed in 70 Years? - USTOA Blog","isPartOf":{"@id":"https:\/\/ustoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/#primaryimage"},"image":{"@id":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg","datePublished":"2022-09-14T13:00:52+00:00","dateModified":"2024-02-22T20:33:06+00:00","author":{"@id":"https:\/\/ustoa.com\/blog\/#\/schema\/person\/fff6937cee3a195443a71c364d3b1b67"},"description":"From natural disasters to economic collapse, few industries are as resilient as travel. While the last two years have brought about perhaps the biggest changes in travel we\u2019ll ever see, they are by no means the first. In 2022, the United Kingdom paid tribute to Her Majesty the Queen, who celebrated 70 years on the throne. It\u2019s a fitting metaphor for the travel industry itself \u2013 remaining strong as the world continues to pose ever more challenges.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ustoa.com\/blog\/the-group-company-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ustoa.com\/blog\/the-group-company-blog\/#primaryimage","url":"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg","contentUrl":"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2022\/09\/AdobeStock_95160968-scaled.jpeg","width":2560,"height":1714},{"@type":"WebSite","@id":"https:\/\/ustoa.com\/blog\/#website","url":"https:\/\/ustoa.com\/blog\/","name":"USTOA Blog","description":"The official blog for the United States Tour Operators Association","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ustoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ustoa.com\/blog\/#\/schema\/person\/fff6937cee3a195443a71c364d3b1b67","name":"Ross Evans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ustoa.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cdcf2dead0663e2d645d0c2f69bbb324?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdcf2dead0663e2d645d0c2f69bbb324?s=96&d=mm&r=g","caption":"Ross Evans"},"url":"https:\/\/ustoa.com\/blog\/author\/evansredpointpr-com\/"}]}},"_links":{"self":[{"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/posts\/4343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/comments?post=4343"}],"version-history":[{"count":14,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/posts\/4343\/revisions"}],"predecessor-version":[{"id":4363,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/posts\/4343\/revisions\/4363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/media\/4351"}],"wp:attachment":[{"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/media?parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/categories?post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ustoa.com\/blog\/wp-json\/wp\/v2\/tags?post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}