{"id":5475,"date":"2025-03-05T11:49:17","date_gmt":"2025-03-05T16:49:17","guid":{"rendered":"https:\/\/ustoa.com\/blog\/?p=5475"},"modified":"2025-03-05T11:49:17","modified_gmt":"2025-03-05T16:49:17","slug":"solo-womens-travel-is-exploding-and-were-running-to-keep-up","status":"publish","type":"post","link":"https:\/\/ustoa.com\/blog\/solo-womens-travel-is-exploding-and-were-running-to-keep-up\/","title":{"rendered":"Solo Women\u2019s Travel is Exploding\u2014And We\u2019re Running to Keep Up\u00a0"},"content":{"rendered":"\n

Solo Women\u2019s Travel is Exploding\u2014And We\u2019re Running to Keep Up <\/h2>\n\n\n\n

Leigh Barnes, Intrepid Travel\u2019s President of Americas <\/em><\/p>\n\n\n\n

From backcountry hiking in America to off-the-beaten-path adventures in Morocco, women-led, women-for-women trips are taking off. Intrepid Travel<\/a>, a world leader in responsible travel and small group adventure tours, plans to not just double down on the solo female traveler market, but center it as the main marketing segment for 2025. <\/p>\n\n\n\n

<\/a>Women\u2019s Expeditions<\/a>, all-female tours led by a local female leader, grew by 37% globally in 2024. When we launched our newest trip to <\/a>Saudi Arabia<\/a>, it filled up so fast we had to add more departures. The 2025 season? Already 72% booked, with 40% of travelers being American solo female explorers.  <\/p>\n\n\n\n

And this trend isn\u2019t just global\u2014women-only backcountry trekking is blowing up too. Intrepid\u2019s U.S. hiking partner <\/a>Wildland Trekking<\/a> is adding 10-new <\/a>Women\u2019s Adventure<\/a> trips for 2025 to keep up with demand. New itineraries include the <\/a>Best of Moab Base Camp Tour<\/a>, <\/a>Enchanted Valley Backpacking Trip<\/a>, and <\/a>Wild Alaska Coast & Glacier Trek<\/a>.   <\/p>\n\n\n\n

To meet demand, 60% of Wildland\u2019s new guide hires in 2024 were women\u2014because when women want to explore, they want to do it with other women leading the way.  <\/p>\n\n\n

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Courtesy of Intrepid Travel<\/figcaption><\/figure><\/div>\n\n\n

Solo Travel? Women Own It.<\/strong>  <\/h2>\n\n\n\n

Forget the outdated idea that women wait for someone else to travel with. 82% of women on our Women\u2019s Expeditions are booking solo\u2014many for their first time. These trips give them the freedom, connection, and confidence to see the world in a way they might not have felt comfortable doing before.  <\/p>\n\n\n\n

Women love exploring off-the-beaten-track destinations with other like-minded women. These trips give them the confidence to do it.  <\/p>\n\n\n

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Courtesy of Intrepid Travel<\/figcaption><\/figure><\/div>\n\n\n

The Untapped Power of Women 50+<\/strong>  <\/h2>\n\n\n\n

Now, let\u2019s talk about the real decision-makers in travel: women over 50.  <\/p>\n\n\n\n

We recently teamed up with <\/a>JourneyWoman,<\/a> the world\u2019s first solo travel resource for women over 50, to survey 1,600+ women from 50 countries, and the results were eye-opening. In 2022, 70% of women 50+ felt ignored by the travel industry. This year? That number has dropped to 34%\u2014which means progress is happening, but not fast enough.  <\/p>\n\n\n\n

Boomer women are behind this solo trend. The rise in solo female travel has been fueled by a generational shift. Society has evolved for women to be more independent, adventurous and autonomous than previous generations of women  <\/p>\n\n\n\n

If the industry isn\u2019t speaking directly to these women, it\u2019s missing out on a $15 trillion market. That\u2019s right\u2014trillion.  <\/p>\n\n\n\n

Here\u2019s why, according to JourneyWoman\u2019s Survey<\/strong>  <\/h2>\n\n\n\n