{"id":5711,"date":"2025-10-24T12:38:26","date_gmt":"2025-10-24T16:38:26","guid":{"rendered":"https:\/\/ustoa.com\/blog\/?p=5711"},"modified":"2025-10-24T12:38:27","modified_gmt":"2025-10-24T16:38:27","slug":"how-to-choose-a-sustainable-hotel","status":"publish","type":"post","link":"https:\/\/ustoa.com\/blog\/how-to-choose-a-sustainable-hotel\/","title":{"rendered":"How to Choose a Sustainable Hotel: Lessons from Maui\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>How to Choose a Sustainable Hotel: Lessons from Maui<\/strong>&nbsp;<\/h2>\n\n\n\n<p>By Classic Vacations<\/p>\n\n\n\n<p>In Maui, sustainability&nbsp;isn\u2019t&nbsp;just a philosophy \u2014&nbsp;it\u2019s&nbsp;a promise. Standing on the golden sands of&nbsp;K\u0101\u2018anapali, with trade winds carrying the scent of plumeria and the sound of waves meeting the shore,&nbsp;it\u2019s&nbsp;easy to see why protecting this paradise matters. For travelers, the question is no longer should we travel sustainably, but&nbsp;how.&nbsp;<\/p>\n\n\n\n<p>Classic Vacations recently gathered travel advisors from across the country for its annual E3: Elite. Education. Experience. event \u2014 this time, with a powerful new focus on sustainability. In partnership with the Global Sustainable Tourism Council (GSTC) and California State University Monterey Bay\u2019s Sustainable Hospitality &amp; Tourism Management program, advisors came together at The Westin Maui Resort &amp; Spa,&nbsp;K\u0101\u2018anapali&nbsp;to earn their GSTC certification and deepen their understanding of responsible travel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Learning What Sustainability Looks Like in Action<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The training, led by Dr. Paige Viren of CSUMB, went beyond classroom discussions. Advisors explored how tourism can protect, rather than deplete, the destinations we love \u2014 from conserving energy and water to ensuring tourism dollars stay within the community.&nbsp;<\/p>\n\n\n\n<p>Through guided learning, they discovered that sustainability&nbsp;isn\u2019t&nbsp;a checklist.&nbsp;It\u2019s&nbsp;a mindset.&nbsp;It\u2019s&nbsp;about asking better questions: Who&nbsp;benefits&nbsp;from my stay? How does this hotel support its environment and people? Does this property reflect the culture it&nbsp;represents?&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Royal-Lahaina-Resort-1024x622.jpg\" alt=\"\" class=\"wp-image-5715\" srcset=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Royal-Lahaina-Resort-1024x622.jpg 1024w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Royal-Lahaina-Resort-300x182.jpg 300w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Royal-Lahaina-Resort-768x466.jpg 768w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Royal-Lahaina-Resort.jpg 1372w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Royal Lahaina Resort, Photo credit: Classic Vacations<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Seeing Sustainable Hospitality Firsthand<\/strong>&nbsp;<\/h2>\n\n\n\n<p>To bring those lessons to life, advisors toured two of Classic Vacations\u2019 preferred partners \u2014 the Sheraton Maui Resort &amp; Spa and the Royal Lahaina Resort \u2014 both recognized for their sustainability leadership.&nbsp;<\/p>\n\n\n\n<p>At the Sheraton Maui, the group learned how the resort collaborates with more than 80 local businesses, ensuring that everything from food to furnishings supports Maui\u2019s economy. Guests can also experience Hawaiian culture through culinary programs that highlight indigenous ingredients and through educational experiences like coconut weaving and storytelling with local artisans.&nbsp;<\/p>\n\n\n\n<p>Nearby, the Royal Lahaina Resort shared how its teams weave cultural heritage into daily operations \u2014 from employing local staff and sourcing island-grown produce to hosting community-led events that celebrate Hawaiian traditions. Each initiative&nbsp;demonstrated&nbsp;that sustainability and authenticity are deeply intertwined.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Paddle-Surf-Photo-Credit-john-bell-1024x576.jpg\" alt=\"\" class=\"wp-image-5717\" srcset=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Paddle-Surf-Photo-Credit-john-bell-1024x576.jpg 1024w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Paddle-Surf-Photo-Credit-john-bell-300x169.jpg 300w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Paddle-Surf-Photo-Credit-john-bell-768x432.jpg 768w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Paddle-Surf-Photo-Credit-john-bell-1536x864.jpg 1536w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Paddle-Surf-Photo-Credit-john-bell-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo credit: John Bell, courtesy of Classic Vacations<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Responsible Travel in Maui Matters<\/strong>&nbsp;<\/h2>\n\n\n\n<p>For Maui, tourism is more than an industry \u2014&nbsp;it\u2019s&nbsp;a lifeline. Supporting responsible tourism means helping the community, culture, and environment recover and thrive together. The island\u2019s recent challenges have underscored how vital it is to ensure that every visit gives back more than it takes.&nbsp;<\/p>\n\n\n\n<p>When travelers choose hotels that honor local culture, employ&nbsp;local residents, and invest in conservation, they become part of that recovery. For the advisors who attended the training, the experience reinforced a shared perspective: sustainable travel&nbsp;isn\u2019t&nbsp;just about where&nbsp;clients stay, but about the impact those choices make on destinations and communities.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Sheraton-Maui-Resort-Spa-1024x683.jpg\" alt=\"\" class=\"wp-image-5716\" srcset=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Sheraton-Maui-Resort-Spa-1024x683.jpg 1024w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Sheraton-Maui-Resort-Spa-300x200.jpg 300w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Sheraton-Maui-Resort-Spa-768x512.jpg 768w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Sheraton-Maui-Resort-Spa.jpg 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sheraton Maui Resort &amp; Spa, Photo credit: Classic Vacations<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Identify a Sustainable Hotel<\/strong>&nbsp;<\/h2>\n\n\n\n<p>You&nbsp;don\u2019t&nbsp;need to be an expert to make responsible choices. A few simple steps can make a meaningful difference:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look for certifications. Programs like GSTC, Green Key, or&nbsp;EarthCheck&nbsp;signal verified sustainability standards.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read beyond the amenities. A transparent sustainability page that outlines local hiring, waste reduction, or community initiatives is a good sign.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notice how culture is represented. Hotels that authentically incorporate local traditions \u2014 in cuisine, design, and programming \u2014 are often those most committed to respectful tourism.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Sustainability is&nbsp;ultimately about&nbsp;connection: connecting travelers to place, culture, and purpose.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Plumeria-Photo-Credit_emily-shirron-1024x683.jpg\" alt=\"\" class=\"wp-image-5714\" srcset=\"https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Plumeria-Photo-Credit_emily-shirron-1024x683.jpg 1024w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Plumeria-Photo-Credit_emily-shirron-300x200.jpg 300w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Plumeria-Photo-Credit_emily-shirron-768x512.jpg 768w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Plumeria-Photo-Credit_emily-shirron-1536x1024.jpg 1536w, https:\/\/ustoa.com\/blog\/wp-content\/uploads\/2025\/10\/Plumeria-Photo-Credit_emily-shirron-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo credit: Emily Shirron, courtesy of Classic Vacations<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Travel Toward a Better Future<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Maui taught us that sustainable travel&nbsp;isn\u2019t&nbsp;a trend \u2014&nbsp;it\u2019s&nbsp;a shared responsibility. Whether&nbsp;you\u2019re&nbsp;a travel advisor guiding clients or a traveler planning your next journey, choosing a sustainable hotel is one of the simplest ways to make a lasting difference.&nbsp;<\/p>\n\n\n\n<p>Because every mindful stay helps ensure that destinations like Maui \u2014 and the communities that make them extraordinary \u2014 continue to thrive for generations to come.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">About Classic Vacations<\/p>\n\n\n\n<p>Since 1978, Classic Vacations\u00ae has been a trusted resource for travel advisors, dedicated to helping them design unforgettable journeys for their clients. Classic evolves with advisors, meeting them where they are affirming the belief that travel experiences are better with advisors. By combining technical innovation with a steadfast commitment to exceptional service, Classic consistently exceeds expectations, delivering unmatched value. Classic has earned a reputation for providing advisors with world-class travel products, unmatched white-glove support, industry-leading expertise, top commissions, ongoing education, and recognition. Classic offers everything advisors need to scale their businesses efficiently and create and retain loyal customers for life. Learn more: <a href=\"http:\/\/www.classicvacations.com\">www.classicvacations.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Choose a Sustainable Hotel: Lessons from Maui&nbsp; By Classic Vacations In Maui, sustainability&nbsp;isn\u2019t&nbsp;just a philosophy \u2014&nbsp;it\u2019s&nbsp;a promise. Standing on the golden sands of&nbsp;K\u0101\u2018anapali, with trade winds carrying the scent of plumeria and the sound of waves meeting the shore,&nbsp;it\u2019s&nbsp;easy to see why protecting this paradise matters. For travelers, the question is no longer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,229,41],"tags":[103,107,166,102,122,10,109],"class_list":["post-5711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hawaii","category-travel-advisors","category-usa","tag-culture","tag-family","tag-responsible-travel","tag-sustainability","tag-travel-tips","tag-travel-together-2","tag-wildlife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose a Sustainable Hotel: Lessons from Maui\u00a0 - USTOA Blog<\/title>\n<meta name=\"description\" content=\"In Maui, sustainability\u00a0isn\u2019t\u00a0just a philosophy \u2014\u00a0it\u2019s\u00a0a promise. Standing on the golden sands of\u00a0K\u0101\u2018anapali, with trade winds carrying the scent of plumeria and the sound of waves meeting the shore,\u00a0it\u2019s\u00a0easy to see why protecting this paradise matters. For travelers, the question is no longer should we travel sustainably, but\u00a0how.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ustoa.com\/blog\/how-to-choose-a-sustainable-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose a Sustainable Hotel: Lessons from Maui\u00a0 - USTOA Blog\" \/>\n<meta property=\"og:description\" content=\"In Maui, sustainability\u00a0isn\u2019t\u00a0just a philosophy \u2014\u00a0it\u2019s\u00a0a promise. 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