USTOA News

USTOA in Wall Street Journal

Published Sep 9, 2013 8:30PM


A Guide to Rugged Roads
by Julie Halpert
September 9, 2013

Deb Gaillard, age 65, is listing some of the activities on her recent vacations: buliding an igloo in Romania, watching the sun rise over the Himalayas and canoeing on the Budhi Gandaki River in Nepal, complete with crocodiles.

"I hope to take these trips as long as I can," says Ms. Gaillard, who lives in Jackson, GA.

So-called adventure travel is more popular than ever among the 50-plus crowd. A study last year by the U.S. Tour Operators Association - which serves six million travelers, most of whom are baby boomers - found that trips like those favored by Ms. Gaillard ranked first in all "experiential" travel categories.

This growing appetite is prompting "many of our members to build programs especially for boomers wanting adventure," says Terry Dale, the group's president and CEO.

Click on the downloadable link to look at several outfits that focus on adventure travel and older vacationers. All prices are per person and don't include airfare.

SHARE THIS Download PDF

Latest USTOA Blog Posts


Petra Palace Jordan
6 Reasons Jordan is Winning at Tourism in the Middle East
Discover 6 reasons why Jordan remains a desirable trip for travelers and a major tourism success according to USTOA member smarTours.
USTOA_group travel-FI
5 Reasons to go Adventure Traveling with a Tour Operator
Discover 5 reasons why USTOA tour operator member, Affordable World, suggests thrill-seeking travelers should go adventure traveling with a tour operator.
shutterstock_302999816-fi
17 Safety Tips When Traveling With A Large Group
Discover 17 group travel safety tips, provided by USTOA member Ritz Tours, that will ensure you and your buddies have the best time when traveling.
USTOA $1 Million
Travelers Assistance Program

A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.

Learn More

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing