New Zealand combines breathtaking landscapes with mindful experiences, creating the perfect setting to recharge your body, mind, and spirit. Peaceful lakes in the Southern Alps on New Zealand’s South Island and soothing geothermal wonders on the North Island offer moments to reflect, connect, and slow down. 

AAT Kings makes it easy to enjoy these wellness experiences. You can walk on quiet beaches, take a hot springs bath, explore Māori culture, or meet friendly locals in the countryside. The Māori are the Indigenous Polynesian people of New Zealand, and their traditions remain an important part of life throughout the country. Spending time in nature this way helps reduce stress and calm your nervous system.

Explore these mindful escapes and discover a side of New Zealand that nourishes more than just the senses. 

A Restorative Journey: Wai Ariki Hot Springs & Spa, Rotorua, North Island

At Wai Ariki Hot Springs, you can relax and reconnect, surrounded by Māori culture and nature. This two hour spa experience helps relax your body, calm your mind, and restore balance.

Move through thermal heat, water, mud, and steam in a thoughtfully curated sequence that draws on traditional healing practices. These practices are rooted in Māori culture, which has a deep connection to the land and natural geothermal waters. This ritual combines relaxation and cultural stories, leaving you feeling refreshed, calm, and renewed by the natural springs. 

Experience this during your free time on the following tours: Spirit of New Zealand, Essence of New Zealand, New Zealand Uncovered, New Zealand’s Northern Gems, Northern Spotlight, Kia Ora New Zealand, New Zealand Magic, New Zealand Vista, New Zealand Marvel 

Serenity by the Lake: Lake Tekapo & the Church of the Good Shepherd, South Island

Lake Tekapo, with Aoraki also known as Mount Cook, New Zealand’s highest peak, and the Southern Alps in the background, is located on New Zealand’s South Island and is a place that invites calm and quiet. Wander the lake’s vivid shoreline, breathe in the crisp alpine air, and take time to simply pause and reflect. 

Visiting the Church of the Good Shepherd adds to the experience, with one of New Zealand’s most peaceful and photographed spots. Whether you are enjoying the view or taking photos, this calm spot helps you slow down and connect with the landscape. 

Experience this on the following tours: Spirit of New Zealand, Essence of New Zealand, Kia Ora New Zealand, New Zealand Magic, New Zealand Vista, New Zealand Marvel, Southern Spirit, New Zealand’s Southern Sounds, Southern Spectacular, New Zealand’s Southern Drift, Southern Spotlight, Southern Wonders 

Warm Kiwi Hospitality: Bamford Family Be My Guest Experience, North Canterbury, South Island

Visit the Bamford Family in rural New Zealand in the Hurunui region of North Canterbury on the South Island for a Be My Guest experience. They have been farming in Hurunui since 1884. Six generations of experience go into this welcoming visit, giving you a real connection to farm life. 

Have morning tea with vast country views, see the farm animals, and learn how people live and work sustainably here. A chance to slow down, soak up the scenery, and experience the warmth of Kiwi hospitality firsthand. “Kiwi” is a common nickname for New Zealanders. 

Experience this on the following tours : Contrasts of New Zealand 

Unwind on Golden Shores: Nelson & Abel Tasman National Park, South Island

In New Zealand’s sunniest region at the top of the South Island, Abel Tasman National Park offers a perfect blend of gentle adventure and relaxation among natural highlights. Walk along golden beaches, see granite cliffs, and explore old coastal forests at your own pace, with time to relax. 

Optional boat trips show natural sights like Split Apple Rock, fur seals at Adele Island, and quiet forest trails along the coast. Whether you choose to explore or relax, this region invites you to embrace the restorative power of nature. 

Experience this during your free time on the following tours: Southern Spirit, Spirit of New Zealand 

A Cultural Connection: Te Pō Indigenous Experience, Te Puia, North Island

Visit Te Puia for the Te Pō Indigenous Experience to learn about Māori culture, the land, and stories. The Māori are New Zealand’s Indigenous people, with traditions centered on family, storytelling, and a strong connection to the land. Start the evening with an exciting cultural show in a carved meeting house called a wharenui, a traditional Māori gathering place, and learn about Māori traditions and values with genuine connection.

Keep exploring the geothermal area to see the Pohutu Geyser, then enjoy a buffet inspired by a local hāngī, a traditional method of cooking food slowly in earth heated ovens. This immersive experience nourishes both body and soul, creating a meaningful connection to New Zealand’s people and place. 

Experience this on the following tours : Spirit of New Zealand, Essence of New Zealand, Kia Ora New Zealand, New Zealand Magic, New Zealand Vista, New Zealand Marvel, Untamed New Zealand, Contrasts of New Zealand, New Zealand Panorama, New Zealand’s Northern Gems, Northern Wonders, Northern Spotlight 

A Restful Coastal Retreat: Scenic Hotel Punakaiki, West Coast, South Island

Stay at Scenic Hotel Punakaiki on New Zealand’s wild West Coast of the South Island, where rainforest, ocean, and open space create a naturally calming retreat. Set beside Paparoa National Park and just steps from the beach, the hotel offers a peaceful base to slow down and reconnect with nature. 

Rooms are designed to blend into the surrounding landscape, with ocean or rainforest views that invite rest and reflection. With easy beach access and a relaxed resort setting, Scenic Hotel Punakaiki is an ideal place to unwind and restore. 

Experience this on the following tours : Spirit of New Zealand, Essence of New Zealand, Southern Spirit, Southern Spectacular, New Zealand Uncovered 

About AAT Kings 

A century ago, the Australian outback was but a twinkle in most travellers’ eyes. But thanks to visionaries like the Pyke family and Bill King, the way we explore the Land Down Under was about to change in unimaginable ways. Over the coming decades, maps were unfolded, desert cruisers and coaches were customised, and guides were trained. From humble beginnings, the company now known as AAT Kings was going places few had gone before, pioneering new paths across Australia and New Zealand and taking intrepid travellers on a wild and wonderful ride. 

We’ve come a long way and clocked a few kilometres in the process. But some things will never change. Like our spirit for adventure. Our oh-so-knowledgable Directors. The local character we meet (and will never forget) along the way. The epic, goosebump-inducing stories we’re told by First Nations guides. The life-changing experiences on offer — the kind that only 100 years of exploring affords. We’ve never been more passionate about our next discovery. Join us, and fall in love with Australia and New Zealand all over again.

Connect with us – #AATKings #MakeTravelMatter @aatkings www.aatkings.com/en-us 

The post Mindful Escapes: Wellness Experiences in New Zealand  appeared first on USTOA Blog.

By Classic Vacations®

Luxury travel is entering a quieter, more intentional era. As travelers look ahead to 2026, the definition of luxury is no longer rooted in excess or spectacle, but in meaning. 

Inspired by insights from Classic Vacations®’ 2026 Luxury Travel Trends Report and grounded in firsthand observations from travel advisors across the country, a clear picture is emerging: today’s luxury traveler is seeking purpose, privacy, personalization, and presence. These five evolving trends reveal how luxury travel is being thoughtfully redefined. 

1. Whycations: Travel with Purpose 

In 2026, luxury travelers are asking “why” before “where.” 

“Whycations” are journeys driven by intention, whether that means celebrating a milestone, reconnecting with family, restoring well-being, or exploring personal interests like food, art, or history. Rather than traveling for status, travelers are choosing experiences that align with their values and life moments.  

Luxury, in this sense, becomes deeply personal. It is less about the destination itself and more about the meaning attached to being there, encouraging slower, more mindful travel.

2. Hushpitality: The Rise of Quiet Luxury 

The most powerful luxury experiences in 2026 are defined by subtlety, not spectacle. 

“Hushpitality” reflects a growing desire for privacy, calm, and restoration. Travelers are gravitating toward intimate resorts, hidden villas, low-key destinations, and experiences that feel discovered rather than overexposed. These environments allow travelers to disconnect from constant noise and truly unwind. 

This shift is redefining indulgence. True luxury is no longer about being seen, but about feeling at ease — where service is intuitive, privacy is protected, and a sense of place replaces excess. 

3. Personalized Luxury Over One-Size-Fits-All 

Customization has moved from a nice-to-have to an essential part of the luxury experience. 

Travel advisors report that clients increasingly want journeys designed around their individual interests, rhythms, and preferences. From tailored wellness programs and culinary-focused itineraries to immersive excursions and flexible pacing, personalization now sits at the center of luxury travel. 

As travel becomes more individualized, the role of expert guidance becomes even more important. Advisors convert insider knowledge into seamless, bespoke journeys. In 2026, luxury is not defined by how much is included — it is defined by how precisely it fits. 

4. Connectivity That Deepens, Not Distracts 

While travelers may be stepping away from constant digital noise, connection still matters, just more intentionally. 

Luxury travelers are seeking meaningful connectivity, including deeper relationships with local culture, artisans, cuisine, and communities, as well as intentional time with those they travel with. Experiences that foster cultural exchange and shared moments are resonating more than those focused solely on amenities.  

Behind-the-scenes, factors such as reliable service, thoughtful planning, and trusted partnerships ensure that the journey feels effortless, allowing travelers to remain present without distraction. 

5. The Return of YOLO — Refined 

The YOLO mindset has not disappeared; it has evolved. 

Travel advisors are seeing clients embrace once-in-a-lifetime experiences again, but with greater intention. Splurges are thoughtful rather than impulsive. Whether it is a private guide, a rare culinary experience, or an extended stay in a meaningful destination, travelers are investing in moments that will last far beyond the trip. 

Luxury in 2026 celebrates joy and spontaneity, balanced with depth and purpose, proving that indulgence and intention can coexist. 

Looking Ahead: A More Thoughtful Definition of Luxury 

In 2026, luxury travel is defined by intention, favoring purpose over excess, depth over display, and connection over consumption. It reflects journeys that respect destination, culture, and traveler alike, creating experiences that feel personal and restorative. 

As travelers embrace this shift, the future of travel moves toward experiences that preserve place, elevate local voices, and create lasting connection — journeys that are felt long after they end. 

About Classic Vacations

Classic Vacations began as Classic Hawaii in 1978 and has grown to serve hundreds of destinations globally. Today, Classic remains true to its advisor-first legacy beside its like-minded owner, TBO, and operates as a full-service B2B2C luxury travel company with a strong network of high-value travel advisors and deep ties with major consortia, including Virtuoso, Signature, and Travel Leaders Network. Professionally managed, the company leverages expert call centers to deliver premium white-glove service across hotels, air, experiences, car rentals, and travel protection, specializing in complex bespoke luxury itineraries and investing in its ongoing digital transformation to offer travel advisors the option and convenience of online booking as well. Visit classicvacations.com or call +1 (800) 221-3949 for more information about Classic Vacations.   

The post 5 Ways Luxury Travel Is Being Redefined in 2026  appeared first on USTOA Blog.

by Ricko Tindage, Director of Sales and Marketing at Elite Voyages

The fan favorite HBO hit TV show White Lotus‘ season 3 in Thailand proved to be a runaway success. The series filmed at Four Seasons and Anantara resorts in Koh Samui and Phuket has triggered a significant “White Lotus Effect,” driving massive surges in luxury bookings (up 590% for some properties) and overall tourism interest from US and European markets. 

The White Lotus Season 3 will join the legacy of Thailand’s long list of many Hollywood hit movies such as The Man with the Golden Gun, The Beach, and The Hangover 2 (pictured below). 

While Thailand as we know it has the most beautiful landscapes, hence, the movie locations above chosen by Hollywood, they are also blessed with amazing culture and friendly people, however, their cuisine is next level. That’s how this blog will focus on this amazing gastronomy. This blog will dissect how Thai foods in America and worldwide are gaining popularity second only to Chinese food.  

My hometown of Los Angeles can be proud of calling themselves the place where Thai Food started its popularity. Unlike these days, in the early 80s finding good Thai restaurants were a challenge. Surprisingly, Hollywood played a big role in making Thai Food such a popular cuisine in America. Hence, you will find LA’s designated Thai Town in the Hollywood area. One such restaurant in Los Angeles with a strong Hollywood connection is Jitlada, a Southern Thai-style cooking. Siblings Jazz Singsanong and Tui Sungkamee are chef-owners of Jitlada. When Sungkamee passed away in 2017, Singsanong was the sole owner of this Thai restaurant to the stars.  

In the late 70s, while living in Jakarta, Indonesia during my college year in hotel management, I had the opportunity to do my internship at Brussels Hilton in Brussels, Belgium. Since the internship does not pay, to earn money I moonlighted in a restaurant owned by the sister of my co-worker at the hotel and her husband. This brand new and small Thai restaurant next to an antique shop on Chaussee de Waterloo is called The Blue Elephant. This was my first introduction to Thai food ever. Unbeknownst to me, and upon my return to the city in 1995, the restaurant had become an international success with five restaurants in London, Paris, Copenhagen, and Bangkok besides the original location in Brussels.  

Founder of Blue Elephant Group, Mrs. Nooror SOMANY-STEPPE is recognized as a leading Ambassador of Thai Cuisine and one of the five best Thai Chefs in Thailand. Mrs. Somany-Steppe was indeed the same restaurant owner when I was working part-time in her small restaurant in Brussels back in 1980. Now, she’s a world-renowned celebrity chef with restaurants in Bangkok (its flagship restaurant), Phuket, Malta, and Copenhagen. The restaurants in Bangkok and Phuket are also equipped with a cooking school where a certificate will be given at the end of the class. I was lucky enough to visit its two beautiful locations in Bangkok and Phuket (pictured below) during my last visit to Thailand in 2018.  

The Tourism Authority of Thailand (TAT) has many projects overseas to keep promoting Thailand as a tourist destination and Thai cuisine worldwide, and Mrs. Somany Steppe is one of their most important ambassadors. Besides restaurants, Blue Elephant also produces Thai cooking mixes you can use at home, and you can find them easily in the grocery aisles near you.  

In line with our blog on Thai cuisine, you may also check out our Thailand Tour Program where we recommend dining options outside of your hotels. We also feature a cooking class at The Blue Elephant as an optional tour.

About the author:  

Ricko Tindage is Director of Sales and Marketing at Elite Voyages. His task, besides sales and marketing to the travel agent community, is also creating new tour products.  Originally from Bali, Indonesia, Ricko has called Los Angeles home since 1981.  His academic background was in hotel management. He has had hotel stints in Jakarta, Indonesia; Brussels, Belgium, and Los Angeles. Instead of a career in the hotel industry, the tour and travel industry has shaped the majority of his professional career.  He started in the travel industry in 1990s, Ricko has always been in the hospitality industry, even his spouse was a former director of sales at a major U.S. hotel chain. Before working for Elite Voyages he served in several major U.S. tour operators, namely UNIWORLD River Cruises and SITA World Tours. In between, he has developed and created small boutique-style tour operators specialized in incentive travels, honeymoons, destination weddings, luxury travels, and leasing private jets. One of these tour companies was Romance Travel Concierge, a luxury boutique outfit based in Pasadena, CA, and he was president of the company.  

About Elite Voyages:  

Bespoke journeys are our specialty at Elite Voyages. Founded in 2019 as a luxury entity for Chinatour.com (established in 2002), our parent company, we have been a strong believer in providing the most authentic and enriching tour experiences for our discerning travelers through the relentless commitment of our earnest and knowledgeable team before, during, and after all journeys. Nothing is left to chance when every itinerary is carefully planned – selecting the best accommodation guests can enjoy, exciting connoisseurs with select culinary exploits, and amazing travelers with must-see sights and entertainment – so that every guest can always be assured of top quality and uniqueness in travel experiences. 

The post A Tale of Two Cities on Thai Cuisine  appeared first on USTOA Blog.

By: Jamie Gallerani, EF Go Ahead Tours 

In India, almost everything is a dance. Here, balance is found as you go from the bustling, rickshaw-lined streets of Delhi to the serene backwaters of Kerala, where palm trees dot emerald shores. Along the way, royal palaces sidle up to nature preserves, daily life reaches a crescendo at vibrant markets, and spirituality shines in Hindu temples, Islamic mosques, and Sikh community kitchens. With 28 states, 22 official languages, and 1.4 billion people, the country is like a ruby with endless facets: varied and impossible to pin down. Ready to see something new everywhere you look? Here are five experiences that will weave you into the layered fabric of India. 

Zip through Old Delhi’s bustling streets on a rickshaw   

Frenetic vibrancy bursts from every corner of India’s big cities, and one of the best ways to witness it is from the seat of a rickshaw. There’s nothing quite like being whisked into the heart of it all on these motorized, three-wheeled vehicles, which offer an in-the-thick-of-it vantage point that you can’t get any other way. One unforgettable place to ride through? The most storied neighborhood of India’s capital city: Old Delhi. Here, history spills from narrow streets lined with tangled telephone wires, vendors hawk rounds of flatbread called parathas from Moonlight Square—and you’ll discover that how you get around is just as interesting as what you see.  

Watch as fire is offered to the goddess of the Ganges  

From the playful toss of colorful powder at Holi celebrations to candlelit flower bowls floating down holy rivers, spiritual moments spring up everywhere in India. Want to bear witness to one notable practice? Each evening in the cities of Varanasi, Haridwar, and Rishikesh, the bathing steps along the Ganges are the place to watch one of the most sacred Hindu rituals: the Aarti, a ceremony of light devoted to the goddess Ganga. During this illuminated, prayer-filled event, bells and conch shells sound, incense swirls, and mantras are chanted as priests offer fire to the deity using large brass lamps. Purification and gratitude underpin this daily ceremony, which is capped off as devotees release small oil lamps called diyas onto the river.  

Go behind Bollywood’s silver screen in Mumbai 

India’s glittery side shines in Mumbai (formerly Bombay), where Bollywood got its start. The name of the Indian film industry is a Bombay-Hollywood mash-up that’s become synonymous with some of the most colorful moments in cinema, from Kashmiri musicals and comedies to Rajasthani dramas and romances. Most of the storylines play out alongside elaborate song and synchronized dance numbers, and you can get a behind-the-scenes peek while touring Film City or taking a Bollywood dance class in the city that launched this cinematic art form.  

Seek out Bengal tigers on a Ranthambore safari 

The busy streets of India only tell one side of the country’s story. Beyond the mesmerizing rush, natural beauty unfurls in the form of Himalayan peaks, sprawling deserts, South Goa beaches—and the world’s largest population of Bengal tigers. Dreaming of spotting the country’s national animal? Lush nature preserves like Ranthambore National Park are calling. This royal-hunting-ground-turned-tiger-reserve is your place to step into quietude on a guided safari (and, if you’re lucky, to catch a glimpse of one of India’s most notable residents). 

Head south to visit the spice capital of India  

Of all the amazing things India offers, plates of culinary greatness sit right at the top. There are the richer, creamier, ghee-cooked dishes in the north. Think: tandoori meats and savory dal scooped up with naan. Then, there are the lighter, spicier, more aromatic spreads in the south, which are often made with coconut oil and served with rice. It’s here in southern India where Kerala reigns as the country’s spice capital, and where markets are dotted with heaping piles of cinnamon, star anise, cardamom, pepper, turmeric, and more. Visit for yourself to find that each of India’s far-flung corners offers its own regional flavors—and that some of the best spring up along the southern backwaters.  

About the author 

As a Senior Copywriter for EF Go Ahead Tours in Cambridge, Massachusetts, Jamie Gallerani has been sharing the magic of seeing the world with others for more than 10 years. Her love of travel took root during a homestay in Mannheim, Germany, and has since taken her to 21 countries and counting. From studying in Florence to sipping corn beer with Peruvian highlanders in the Sacred Valley, she’s found inspiration and connection around the world—and strives to capture the wonder of experiencing new cultures in her work. When she’s not writing about guided group travel, she’s looking for her new favorite memoir, visiting her family on Cape Cod, and reminiscing about how blue the water on the Amalfi Coast is. 

About EF Go Ahead Tours 

EF Go Ahead Tours offers more than 200 guided trips across six continents. Each carefully planned, expertly led tour makes it easy for curious travelers of all ages to get to the heart of a destination. With a maximum group size well below the industry average, each trip has the perfect balance of planned sightseeing and free time to explore. EF Go Ahead Tours is one of three tour operator brands within EF World Journeys, a leader in guided, experiential travel. EF World Journeys is part of EF Education First, a world leader in international education that has helped millions of people since 1965 learn a language, discover the world, or earn an academic degree. 

The post Uncovering the many sides of India: 5 insider experiences to have in this country of contrasts  appeared first on USTOA Blog.

By Goway Travel

In the West, there’s no region of the world that people misunderstand more than the Middle East. This ancient part of the world is pitched as an area of unending political conflict in the news, but the reality is much more nuanced and startling, especially when traveling there. As travelers, we should strive to see other parts of the world clearly. Travel brings clarity and wisdom and humility about what it’s like to live in other parts of the world. So let’s bust some myths and learn about what travel to the Middle East is really like. 

It’s not too dangerous. 

This is the big one and perhaps the most controversial the longer that wars within the region cloud out any other news about the Middle East. But it’s true, even if it seems hard to believe. The Middle East is not dangerous. It’s a place that people have been travelling to for as long as there have been travel routes across our great planet. Arabs are notoriously hospitable. It’s a core part of their culture. 

In fact, Egypt, Jordan, Oman, Qatar, Saudi Arabia, and the United Arab Emirates all rank as safer than the United States according to the Global Peace Index, which measures safety and social peace based on 18 different national factors. We’re not talking about entering warzones (God forbid). And petty crime exists everywhere (walk down an alley at night in any North American city and you might run into trouble). But that doesn’t mean you should worry when exploring the pyramids outside Cairo, touring Petra in Jordan, or shopping through the metropolises of the Arabian Peninsula, including Dubai, Doha, and Riyadh. 

It’s not too hot. 

The Middle East is a desert region, and the desert is hot, especially in the height of summer in July and August, but it is not exclusively hot. Furthermore, if you travel in the spring, fall, or winter, it can be downright temperate, comfortable even. Deserts are warm under the heat of the blazing sun, but they can be cool once that sun dips towards the horizon. Spend a night under the stars in Wadi Rum, Jordan and you’ll be surprised at the chill of the wind on your face as you watch some of the brightest stars you’ve ever seen. The Jordanian capital, Amman can even get snow from December to February, as the high elevation attracts low temperatures and precipitation. In hotter destinations such as Egypt and Saudi Arabia, travel in the winter months and you’ll assure yourself comfortable conditions to see historic wonders and modern marvels. 

The Middle East is not only desert. 

There’s more to the Middle East than just desert. Northern Jordan is mountainous, with a temperate climate and even snow (as mentioned above). Coastal stretches of Egypt, Israel, and Saudi Arabia are almost tropical, with sandy beaches and humid temperatures perfect for a beach vacation. Head to Sharm el Sheik in Egypt, Tel Aviv in Israel, or Jeddah in Saudi Arabia, and you’ll be shocked at the coastal vibes. The diving is also great in many spots, notably along the Red Sea, where the coral reefs are stunningly vibrant. And even within the rocks and sands of the desert, there are oases that explode the idea of a desert being dead. AlUla in Saudi Arabia is a perfect example of this, where palm plantations stretch as far as you can see within the valley, providing a burst of green in the red desert. 

It’s not too old-fashioned. 

Have you been to downtown Riyadh, where the streets are buzzing with people chatting energetically over espresso at 1am? Have you been to the malls of Dubai, where people shop for designer goods and walk around in outfits worth more than most people’s homes? Have you been to the streets of Amman, where young Jordanians bond over football matches and hit up the clubs for a night on the town (drinks included)? The Middle East might be ancient, but being there shows the vibrancy of youth and development and the promise of life as it’s lived in the 21st century. 

The Middle East is a diverse, welcoming, youthful region of the world. Don’t let the news dissuade you from experiencing its breathtaking landscapes, ancient landmarks, and astounding culture for yourself. 

About Goway Travel

Goway is one of North America’s leading travel companies, offering customized travel experiences to over 115 countries on all seven continents. Goway is a family-owned company still owned and operated by Founder & President Bruce Hodge that employs over 700 staff members worldwide. Its global headquarters is in Toronto, and it also has offices in Vancouver, Los Angeles, Sydney, and Manila. Goway sells both retail and wholesale travel packages, planning trips for Globetrotters and helping travel professionals make their clients’ travel dreams a reality. It also has groups, air consolidation, and corporate travel departments. 

The post Busting 5 Myths About Traveling to the Middle East  appeared first on USTOA Blog.

By Classic Vacations

In Maui, sustainability isn’t just a philosophy — it’s a promise. Standing on the golden sands of Kā‘anapali, with trade winds carrying the scent of plumeria and the sound of waves meeting the shore, it’s easy to see why protecting this paradise matters. For travelers, the question is no longer should we travel sustainably, but how. 

Classic Vacations recently gathered travel advisors from across the country for its annual E3: Elite. Education. Experience. event — this time, with a powerful new focus on sustainability. In partnership with the Global Sustainable Tourism Council (GSTC) and California State University Monterey Bay’s Sustainable Hospitality & Tourism Management program, advisors came together at The Westin Maui Resort & Spa, Kā‘anapali to earn their GSTC certification and deepen their understanding of responsible travel. 

Learning What Sustainability Looks Like in Action 

The training, led by Dr. Paige Viren of CSUMB, went beyond classroom discussions. Advisors explored how tourism can protect, rather than deplete, the destinations we love — from conserving energy and water to ensuring tourism dollars stay within the community. 

Through guided learning, they discovered that sustainability isn’t a checklist. It’s a mindset. It’s about asking better questions: Who benefits from my stay? How does this hotel support its environment and people? Does this property reflect the culture it represents? 

Seeing Sustainable Hospitality Firsthand 

To bring those lessons to life, advisors toured two of Classic Vacations’ preferred partners — the Sheraton Maui Resort & Spa and the Royal Lahaina Resort — both recognized for their sustainability leadership. 

At the Sheraton Maui, the group learned how the resort collaborates with more than 80 local businesses, ensuring that everything from food to furnishings supports Maui’s economy. Guests can also experience Hawaiian culture through culinary programs that highlight indigenous ingredients and through educational experiences like coconut weaving and storytelling with local artisans. 

Nearby, the Royal Lahaina Resort shared how its teams weave cultural heritage into daily operations — from employing local staff and sourcing island-grown produce to hosting community-led events that celebrate Hawaiian traditions. Each initiative demonstrated that sustainability and authenticity are deeply intertwined. 

Why Responsible Travel in Maui Matters 

For Maui, tourism is more than an industry — it’s a lifeline. Supporting responsible tourism means helping the community, culture, and environment recover and thrive together. The island’s recent challenges have underscored how vital it is to ensure that every visit gives back more than it takes. 

When travelers choose hotels that honor local culture, employ local residents, and invest in conservation, they become part of that recovery. For the advisors who attended the training, the experience reinforced a shared perspective: sustainable travel isn’t just about where clients stay, but about the impact those choices make on destinations and communities. 

How to Identify a Sustainable Hotel 

You don’t need to be an expert to make responsible choices. A few simple steps can make a meaningful difference: 

• Look for certifications. Programs like GSTC, Green Key, or EarthCheck signal verified sustainability standards. 

• Read beyond the amenities. A transparent sustainability page that outlines local hiring, waste reduction, or community initiatives is a good sign. 

• Notice how culture is represented. Hotels that authentically incorporate local traditions — in cuisine, design, and programming — are often those most committed to respectful tourism. 

Sustainability is ultimately about connection: connecting travelers to place, culture, and purpose. 

Travel Toward a Better Future 

Maui taught us that sustainable travel isn’t a trend — it’s a shared responsibility. Whether you’re a travel advisor guiding clients or a traveler planning your next journey, choosing a sustainable hotel is one of the simplest ways to make a lasting difference. 

Because every mindful stay helps ensure that destinations like Maui — and the communities that make them extraordinary — continue to thrive for generations to come. 

About Classic Vacations

Since 1978, Classic Vacations® has been a trusted resource for travel advisors, dedicated to helping them design unforgettable journeys for their clients. Classic evolves with advisors, meeting them where they are affirming the belief that travel experiences are better with advisors. By combining technical innovation with a steadfast commitment to exceptional service, Classic consistently exceeds expectations, delivering unmatched value. Classic has earned a reputation for providing advisors with world-class travel products, unmatched white-glove support, industry-leading expertise, top commissions, ongoing education, and recognition. Classic offers everything advisors need to scale their businesses efficiently and create and retain loyal customers for life. Learn more: www.classicvacations.com

The post How to Choose a Sustainable Hotel: Lessons from Maui  appeared first on USTOA Blog.

By Kathleen A. De Riso, VP of Travel Services at Crum & Forster

Let’s face it; despite all the best efforts and months of detailed planning, things can go wrong while traveling.  

When the unexpected happens — flight delays, medical emergencies, lost luggage — the thought of filing a travel insurance claim can quickly become overwhelming for many travelers.  

For tour operators and advisors, these customer moments matter to them as well.  

How you show up for your customers in these instances can impact your brand’s reputation, regardless of who is administering the claim. 

Two major trends are impacting the state of travel insurance today:   

1. Travel is becoming more challenging due to an increase in severe weather events, airline systems failures, and general staffing shortages. 

2. Digital technologies have changed customer expectations when it comes to claims. Travelers expect immediate responses and faster claims processing. 

Crum & Forster has worked alongside tour operators and advisors for over 25 years. We’ve seen firsthand how small steps can help expedite the claims process and alleviate customers’ stress during a difficult time.  

Here are five ways you can help travelers speed up the claims process: 

1. Know Before You Go 

The fastest claims are the ones that start with more informed travelers. Before heading out on their adventure, travelers should know: 

• The name of their travel protection plan and what’s covered. Knowing the name of their travel protection plan should help the assistance company and customer service teams to deliver faster service. 

• Documents that may be required to file a claim. 

• Phone numbers and websites to access for help in the event of an accident, illness or issue including delayed or lost baggage and missed travel connections. 

Additionally, customer service teams should have plan summaries at their fingertips to quickly verify coverage details, helping to streamline support and reduce traveler anxiety. 

2. Immediately Gather Essential Documentation 

Missing documents is one of the most common reasons for claims delays. Travelers should be sure to ask for and hold onto receipts and other forms of payment, boarding passes, medical records, rental car agreements, or police reports as soon as an incident occurs. Taking pictures of documents is a great way to store them for easy access when needed. 

If traveling internationally and documents are in a foreign language, travelers should skip self-translation. Most insurance companies will handle language translation internally.  

3. Contact the Assistance Company for any Medical or Emergency Needs 

Travelers should make the assistance company their first call when they need travel support. Most travel assistance companies offer 24/7 non-insurance assistance with coordinating care and handling payment with providers directly to help travelers avoid any out-of-pocket expenses. 

4. Utilize Online Claims Portals When Possible 

Some online claim portals feature instant document uploads, status tracking, and faster communication between the insurer and the claimant. 

With nearly 87 million people covered by about 55 million policies, efficient and accurate digital claims systems are more important than ever for helping to maintain customer satisfaction.¹ 

5. Respond Promptly to Insurer Requests 

After submitting a claim, insurers may ask for more information or clarification. Delays in responding can slow down the process. Tour operators and advisors can help by explaining these requests to travelers and ensuring prompt replies. 

Common Reasons Claims May Get Delayed (and How to Prevent Them) 

1. Incomplete forms: Confirm travelers have properly completed all required details, including payment information.  

2. Late filing: Help travelers avoid delays by informing them early about claim submission timelines and encouraging timely action. 

3. Missing documentation: Request a list of required documents from the travel insurance provider to ensure complete and timely submissions. 

Why It Matters for Your Business 

Your travelers may not remember exactly how the claim was processed, but they will remember how you showed up for them in a stressful moment. Tour operators and advisors who help support travelers through difficult situations are the first ones that come to mind when those travelers start planning their next experience.  

Crum & Forster works with tour operators to design tailored plans and helps facilitate a claims experience that keeps travelers coming back. Get in touch today. 

1 U.S. Travel Insurance Association’s 2022–2024 report [traveldailynews.com] 

About Crum & Forster Accident & Health 

Crum & Forster, rated “A+” Superior by A M Best (2025), is a national commercial property and casualty group of insurance companies. Since 2000, Crum & Forster’s Accident & Health Division has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support. In addition, our ability to provide international Accident & Health solutions through our innovative captive structure as well as through various partnerships with affiliated entities demonstrates our dedication to providing alternative strategies in an ever-changing insurance market. Follow us on LinkedIn, X and Instagram. 

The C&F logo, C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company.  20250909-4799192 

The post 5 Insider Tips to Help Your Customers Expedite Travel Insurance Claims  appeared first on USTOA Blog.

Lanzarote, in the Canary Islands, is blessed with the best of Europe’s winter weather. 

Winter feels different in Lanzarote. 

Thanks to its geography, the island of Lanzarote is under stable and pleasant temperatures all year round: mild winters and summers, with an average of 22 and 26 degrees Celsius (71-78 degrees Fahrenheit) and far from the extreme temperatures that dominate the European continent. It’s usually described as an eternal spring-weather like! 

We’ve compiled some plans for those adventurous travelers seeking experiences that offer authentic insight into a community’s way of life. 

César Manrique and Tourist Centers 

César Manrique (1919-1992) was a local artist inspired by the incredible natural beauty of his homeland. Lanzarote holds the secrets of living and not fighting against natural elements. “Being born here influences any moderately sensitive being,” with this wisdom, Manrique reflected his work creating The Centres for Art, Culture and Tourism. 

One of Manrique’s spectacular projects blending art and nature is Jameos del Agua. These magnificent caves sit in a seven-kilometer-long lava tunnel formed some 25,000 years ago with some parts that collapsed forming some sorts of ‘holes’ in the ceiling (jameos). Here, Manrique represented Lanzarote’s landscape most iconic colors: blue (ocean), green (vegetation), red (volcanic eruptions) and white (houses walls and architecture). 

Rising from the volcanic ashes – wine at La Geria landscape 

After the volcanic eruptions, the island’s farmers had to develop clever engineering to adapt cropping methods to the landscape that was now covered in ashes. Since grapevines could survive, the secret ingredient was the dreaded ash itself. With conical hollows built into layers of volcanic ash – three meters wide by three to four meters deep -, collecting the sparse rain and dew, and funneling the water to the plant’s root, the volcanic ashes draw moisture from the air and retain it in the soil. The low semicircular wall, built from lava stones, shields the vines from the winds creating a landscape like no other in the world! 

In the Protected Landscape of La Geria one can find several bodegas (wineries) which sell international award-winning wines, like some of the best-known wines of the malvasia grape. 

Gastronomy 

With rain so rare, both viticulture and agriculture exist in Lanzarote through the daily miracle of crops sprouting from the black grit found almost everywhere. Plum, firm and with concentrated flavors, grains and vegetables highlight local stews. 

The Atlantic surrounding the island provides seasonally local seafood and fresh-caught fish together with La Santa prawns, a culinary delicacy. The most common variety of meats include pork, chicken, rabbit and goat. 

Papas arrugadas, or Canarian wrinkly potatoes, are a must in regional cuisine! They are usually served with red mojo sauce, made from either red bell peppers or chili peppers, and green mojo sauce, made from coriander and/or parsley. 

La Graciosa 

Small, quiet, with no paved roads and barely inhabited, La Graciosa is just a half an hour by boat from Lanzarote. There are wonderful, deserted beaches, turquoise water and an unspoiled landscape that make it the perfect place to enjoy a few days of calm and relaxation. 

An island rooted in sustainability 

The unique model of development that the island has experienced, with sustained economic growth and clear protection and conservation of nature and the environment, has helped to obtain in 1993 the declaration of UNESCO’s Biosphere Reserve. Such recognition was the definitive confirmation of the islanders’ continued commitment to respect for and conservation of their environment. 

Lanzarote and mainland Spain – the perfect match! 

Combining Lanzarote with bucket-list Spanish destinations like Madrid, Barcelona, Seville or Bilbao is easily feasible thanks to daily flights from these cities for the adventurers. Welcome to this winter sun destination paradise that is just around two and a half hours by plane southwest from mainland Spain. Flip flops in winter? Not crazy! 

The post One of Spain’s warmest places for winter sun: Guide to discover Lanzarote  appeared first on USTOA Blog.

By Gina Bang, Chief Sales and Marketing Officer of Avanti Destinations 

It’s hard to read about travel today without encountering the word overtourism. From overcrowded streets in historic cities to visitor taxes and cruise restrictions, the challenges are real. Popular destinations are struggling under the weight of too many visitors, while travelers themselves face long lines, higher prices, and experiences that feel anything but authentic. 

The good news? With the right strategies, travel advisors can guide clients toward vacations that are more rewarding and help reduce strain on the world’s most beloved places. This is where regenerative tourism comes in: travel that not only minimizes impact, but actively benefits communities, preserves cultures, and restores ecosystems—all while creating more memorable journeys. 

Here are four practical ways to put it into action: 

1. Rethink the Calendar: Travel in the Off-Season 

Most Americans head abroad in summer, spring, and early fall. But from November to March (outside the holidays), even iconic destinations feel less crowded. The perks? Shorter lines, friendlier prices, and a richer cultural vibe. 

• Europe: enjoy opera, theater, and festivals in vibrant cities; ski in Austria or Switzerland; or chase the Northern Lights in Scandinavia. 

• Southern Europe: explore Spain, Portugal, or Italy in cooler but comfortable weather. 

• Warmer latitudes: trade winter coats for beaches in Southeast Asia, wildlife adventures in Central and South America, or desert treks in Morocco and Jordan. 

Shifting the travel calendar also reveals a more intimate, authentic side of destinations. 

2. Go Beyond the Capitals 

Paris, London, Rome, Madrid—spectacular, yes, but only part of the story. Beyond the capitals lie towns and regions that are equally rich in culture, cuisine, and scenery—yet far less crowded. 

• France: Lyon’s gastronomy, Strasbourg’s history, Avignon’s charm. 

• Italy: Bologna’s trattorias, the Dolomites’ alpine trails, Sardinia’s island escapes. 

• Spain: Toledo’s medieval streets, Granada’s Moorish wonders, Valencia’s futuristic design. 

• The UK: Cornwall’s coast, the Lake District’s landscapes, the Hebrides’ rugged beauty. 

These places welcome visitors eager to experience traditions and lifestyles that often get overshadowed by capitals and most visited destinations. 

3. Choose Independence Over the Herd 

Cruises and large group tours funnel hundreds of visitors into the same sites at once. Independent travel (FIT) is the antidote. With guidance from a skilled advisor and a trusted FIT operator, travelers can design journeys that are personal, flexible, and freeing. 

Prefer a quiet cathedral at dawn? Or a lively market at midday?  

Independent travel lets you choose your rhythm. It allows time for cooking classes, wine tasting, or cycling ancient backroads—whatever fuels your curiosity. Instead of checking boxes, you create a journey shaped by your interests and pace. 

4. Support Local, Travel Sustainably 

Regenerative tourism isn’t just about where you go, but how. Choosing suppliers who prioritize sustainability and community creates ripple effects of positive change: 

• Stay in boutique or locally owned properties instead of big chains. 

• Hire local guides and drivers who bring authentic insight. 

• Opt for walking or cycling tours that connect you more deeply with neighborhoods. 

• Travel by train whenever possible for a greener, more scenic and relaxing journey. 

These choices don’t just reduce impact; they add richness and connection to the experience. 

About Avanti Destinations: 

Since 1981, Avanti Destinations has been selling custom-crafted independent travel vacations in Europe, Asia, North Africa/the Middle East, the South Pacific, and Central and South America. The Portland, Oregon-based wholesale tour operator offers a wide range of FIT components to travel advisors only, including air, rail, rental cars, hotels, sightseeing/attractions, transfers and hard-to-find experiential travel options.   

Avanti specializes in hand-picked, locally-owned hotels in both large and small cities and in connecting all the pieces of complex or multi-destination itineraries. The company also creates complete packages for custom groups of 10 or more passengers. In 2024 Avanti launched a sustainability initiative, the Avanti Footprint program, to help advisors identify accommodations, tours, and transfers within the company’s portfolio that are making a conscious commitment toward product sustainability.  

For more information: https://book.avantidestinations.com.  

The post Regenerative Tourism: Smart Strategies to Ease Overtourism and Elevate Every Journey  appeared first on USTOA Blog.

By Robert Dee, co-founder of New Deal Europe

Europe in a nutshell. That’s a bold claim, but having travelled all over Europe, I can honestly say that this region lives up to this statement. Let me tell you why you and your clients should go there. 

Covering Italy’s Friuli-Venezia-Giulia (FVG), Slovenia’s Julian Alps, Vipava Valley and Karst, and extending  into Umag in Croatia, this region holds a unique geo-strategic position, nestled between the Alps and the northern tip of the Adriatic (Mediterranean) Sea. It has been a crossroads of Europe for millennia. Slavic, Roman, and Germano-Austrian cultures combine uniquely here with Italian, Slovenian, Croatian and German all recognised as official national languages, and Friulian also having designated official status.  

For centuries, anyone travelling across Europe from West to East passed through here, leaving their mark. Roman ruins, Venetian city walls and palaces, Austro-Hungarian residences, and ancient hilltop towns and fortresses offer testimony to the past. Unquestionably there is much to attract the cultural tourist seeking to understand not only the history of the region, but also the history of Europe. 

Unsurprisingly, its riches have been fought over by successive generations, leading to today’s borders; yet it now offers borderless, frictionless travel across neighbouring countries, exemplified by this year’s European Capital of Culture, Gorizia/Nova Gorica. Once divided by the Iron Curtain between Italy and Yugoslavia, the city lived split lives for nearly half a century. Today, the remnants of the Iron Curtain are a quirky and fun tourist attraction, and it is even possible to do a ‘smuggling tour’ reliving what it was like to smuggle western goods into Yugoslavia, a unique experience which I can highly recommend. But the city offers much more, including an abbey where the first book in the Slovenian language is housed and where the last Bourbon King of France is buried. Who knew? 

It’s true that travellers today are looking for less crowded destinations, and seeking experiences related to nature and the outdoors. The Alps-Adriatic region is the perfect destination in Europe to offer this: a jewel in the heart of Europe, yet a relatively undiscovered part of the continent, with huge potential for sustainable, responsible and active tourism. Embracing the mountain peaks of the Triglav National Park, the dramatic Sava and Soča rivers, the extensive cave systems of the Karst, (including the UNESCO listed Škocjan caves), the vast pine forests of FVG, and the varied coastline of the Adriatic, these destinations offer endless opportunities for eco-friendly activities. This includes home and farm stays often coupled with experiences unique to the region, which is potentially unrivalled in Europe… and I haven’t even mentioned that Lake Bohinj in Slovenia was named most sustainable tourism destination in the World at the World Tourism Awards, or that FVG has thirteen villages on the register of ‘I Borghi più belli d’Italia’. There is much here to tempt the visitor away from the nearby tourist hub of Venice.  

Activity and immersion in nature and community is at the heart of the tourism offering. Whitewater rafting and canoeing can be done on the turquoise waters of the Soča River, water sports at the coast, golf in the Alps or on one of Croatia’s two 18 hole courses, and tennis is ubiquitous in Umag (the venue for an ATP tournament it has over 70 tennis courts). A network of well-marked hiking and biking trails running from the dramatic alps to the historic coastal towns connects the region. They run through the vineyards of FVG, and Slovenia’s Vipava Valley, offering opportunities to taste and learn about the excellent local produce.  

Wine connoisseurs will be familiar with Collio in Italy and Goriška Brda and Vipava Valley in Slovenia whose winemakers pioneered the orange biodynamic wine movement, now acclaimed worldwide. The vineyards around Umag in Croatia are less well known but fascinating to visit, as they benefit from a rich red soil found only in a handful of places around the world. This soil also plays a part in the production of the award winning Istrian olive oils, said by many to be the best in the world. Don’t leave here without sampling courtesy of a local producer. 

Which leads me to gastronomy. The region is home to many Michelin starred restaurants showcasing the best of local produce and local chefs, including Ana Roš, the world’s leading female chef. But you don’t have to go high end to taste great food here. Many farms offer smoked meats and sausages, home-made cheeses, and honey, which in my view is the best you can buy anywhere.  

The variety of landscapes and cultures in such a small space is unparalleled in Europe. Dramatic Alps, rolling hills, vineyards, a coastline peppered with historic towns, and unique attractions such as the Lipica stud farm, where the world-famous Lipizzaner horses of Vienna’s Spanish Riding School are bred and from which they take their name, make this a true microcosm of Europe. The unique cultural and natural heritage of the Alps-Adriatic region, connected by eco-friendly transport and marked by strong cross-border cooperation, should definitely make it your next place to visit in Europe. 

Practical Information

As you would expect from a region in the heart of Europe, it is exceptionally well connected, with major roads and railways, ports that are regular stops for cruise ships, and Trieste International Airport offering an increasing number of routes to key European destinations. Other major airports, such as Ljubljana and Venice, are only a short drive away. This accessibility is matched by the region’s diversity, offering a full range of accommodation options – from mountain-chic boutique hotels to campsites, private stays, and city hotels, with all the major international brands represented in one way or another. The same variety extends to DMC providers, many of whom run cross-border programmes, while others specialise in unique local experiences.

About the author:

I’m Robert Dee, co-founder of New Deal Europe and a travel professional with over 40 years’ experience. I’ve been fortunate to explore some of the world’s most fascinating places and to work with a wide range of organisations, destinations and markets throughout my career. 

The European Travel Commission supports the initiative, which is co-funded by the European Union.

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