By WorldTrips Travel Insurance

If you’ve noticed that the best travel deals often come with a catch—a strict “no refund” policy—you’re not imagining it. The travel industry is undergoing a significant pricing shift, and it’s changing what it means to book a trip. Understanding what’s driving this trend can help you and your clients make smarter, more protected decisions. 

Why Are So Many Deals Now Non-Refundable? 

Airlines, hotels, and travel suppliers are increasingly using AI-driven “dynamic pricing” systems that adjust rates in real time based on demand, availability, and other factors. One of the clearest outcomes of this shift: the lowest prices are increasingly tied to non-refundable terms. 

Hotels, for example, offer non-refundable rates at discounts typically ranging from 5% to 15% compared to flexible options.¹ With travel costs remaining high, those savings are hard to pass up. But they come with real risk if plans change. 

Roughly 22% to 25% of hotel bookings today are non-refundable,¹ and that share is growing. Suppliers favor these bookings because they provide guaranteed revenue and reduce last-minute cancellations—which have exceeded 20% in some travel segments.² The result is a market where the most attractive prices come with the least flexibility. 

What This Means If You’re Booking a Tour or Package Trip 

Guided tours and travel packages are particularly affected. Tour operators build their packages using flights, hotels, and ground services and to offer competitive pricing, many of those components are now booked as non-refundable inventory. That means when you or your client cancels or changes a trip, the financial consequences can be significant. 

In group travel, the stakes are even higher. A few cancellations across a group can create serious losses when the underlying costs can’t be recovered. This isn’t a hypothetical, it’s the reality of how travel is being sold today. 

As a traveler, here’s what you should keep in mind: 

• The competitive price you’re seeing may be locked in, non-refundable in full or in part. 

• Cancellation policies have become stricter across the board, not just for budget options. 

• Flexibility now often comes at a premium and sometimes isn’t available at all. 

A Note for Travel Agents: This Is a Client Conversation Worth Having 

As a travel agent, you’re likely already navigating this shift firsthand. The packages and rates you book on behalf of clients increasingly involve non-refundable components, even when that isn’t always obvious upfront. Setting clear expectations early, and building protection into the booking process, is one of the best ways to preserve trust and avoid difficult conversations after the fact. 

Proactively discussing cancellation terms and travel insurance at the time of booking isn’t just good service. In today’s market, it’s essential client care. 

Travel Insurance: No Longer Optional 

As more trips are built on non-refundable components, travel insurance has shifted from a nice-to-have to a genuine necessity. Julie Biedenharn, VP of Sales at WorldTrips, explains: 

“Tour operators are carrying more financial exposure than ever before. When key components of a trip are non-refundable, even a small number of cancellations can have a meaningful impact on the business. Building travel insurance into the booking process is one of the most effective ways operators can protect both their clients and their own bottom line.” 

The numbers back this up. Squaremouth reports that travel insurance claims have risen 18% year-over-year, with payouts up 37%,³ largely driven by cancellations and trip interruptions involving prepaid, non-refundable expenses. That growth reflects how many travelers are experiencing the real financial impact of today’s stricter booking terms. 

Travel insurance can help by: 

• Reimbursing non-refundable costs if a trip is cancelled for a covered reason 

• Covering trip interruptions and unexpected changes mid-travel 

• Providing emergency medical coverage abroad, where personal health insurance may not apply 

• Giving travelers the confidence to commit to a trip knowing they have coverage 

Book Smart: Questions to Ask Before You Commit 

Whether you’re a traveler booking directly or an agent advising clients, these are the right questions to ask before finalizing any trip with non-refundable components: 

• Which parts of this trip are non-refundable, and what are the exact terms? 

• What happens financially if I need to cancel or change dates? 

• Is travel insurance included, or should I purchase a policy? 

• Does the insurance cover the full cost of my trip, including all pre-paid components? 

Travel Confidently in a Non-Refundable World 

The travel industry is more efficient than ever but also less forgiving when things don’t go as planned. The best prices today often come with the strictest terms, and that’s unlikely to change. For travelers and travel agents alike, the answer isn’t to avoid great deals. It’s to book them with the right protection in place. 

WorldTrips offers travel insurance solutions designed for today’s market, helping travelers protect their investment and giving agents a trusted tool to help clients with peace of mind. 

About WorldTrips Travel Insurance

WorldTrips is a leading provider of travel insurance solutions, delivering flexible, customer-focused coverage and assistance services to individuals, families, students, and organizations worldwide. Headquartered in Carmel, Indiana, the company is known for flexible product design, customer-first service, and the financial strength that comes with being part of one of the world’s most respected insurance groups, Tokio Marine Group.

Sources 

¹ Prostay. (2025). 2025 hotel guide: Non-refundable rates. https://www.prostay.com/blog/2025-hotel-guide-non-refundable-rates/ 

² SiteMinder, Hotel Booking Trends Report, accessed 2026, https://www.siteminder.com/hotel-booking-trends/ 

³ Squaremouth. (2024). Rising travel costs led to a big shift in travel insurance payouts in 2024. https://www.squaremouth.com/press-room/rising-travel-costs-led-to-a-big-shift-in-travel-insurance-payouts-in-2024/ 

The post Dynamic Pricing and the Rise of Non-Refundable Trips  appeared first on USTOA Blog.

By Richard Krieger, Director, Sky Vacations 

Luxury travel has evolved significantly over the past decade. Today’s travelers are not simply looking for beautiful hotels or iconic landmarks, they’re looking for experiences that feel personal, authentic, and genuinely connected to the destinations they visit. 

More than ever, travelers want to understand the culture behind a place. They want to experience the rhythm of local life, discover regional traditions, and engage with destinations in a way that feels meaningful rather than transactional. In many ways, luxury travel has become less about checking destinations off a list and more about creating moments that feel memorable, immersive, and emotionally rewarding. 

This shift is changing the expectations placed on travel advisors and tour operators alike. Access to information has never been greater, yet travelers increasingly recognize that online recommendations and generic itineraries often only scratch the surface. What many people truly value today is insight – the kind that comes from local relationships, destination expertise, and thoughtfully curated experiences. 

At Sky Vacations, we believe some of the most rewarding travel experiences come from going beyond the guidebook. Stepping outside the major capital cities and exploring smaller cities and towns, where the pace is slower, big tour buses fewer and the crowds, much smaller.  

Why Modern Luxury Travelers Want More Than Traditional Sightseeing 

For many years, luxury travel was often defined by price, accommodations, types of transportation, and seeing famous landmarks. While those elements still matter, traveler expectations have evolved considerably. 

Today’s affluent travelers increasingly value experiences over simply amenities. They are looking for journeys that feel thoughtfully designed, culturally engaging, and personally enriching. The experience itself has become the luxury. 

Travelers are increasingly drawn to: 

• Regional culinary experiences 

• Local storytelling 

• Artisan traditions 

• Cultural interaction  

• Wellness and slower-paced travel 

• and more personalized itineraries 

Rather than moving quickly between multiple destinations, many travelers now prefer to spend more time within a region, allowing for deeper exploration and a more meaningful understanding of local culture. This evolution has also changed how travelers define authenticity. Luxury no longer needs to feel formal, stuffy or overly structured.  

Increasingly, luxury travel is about emotional connection as much as physical destination. 

The Difference Between Visiting a Destination and Truly Experiencing It 

There is a significant difference between seeing a destination and understanding it. 

Traditional sightseeing often focuses on major landmarks and well-known attractions, but meaningful travel experiences usually happen beyond the surface. They come from context, perspective, and local insight. 

A traveler can visit a famous city and still leave without truly understanding its culture, traditions, or daily life. By contrast, immersive travel experiences allow travelers to engage with destinations in ways that feel more personal and memorable. 

This might include: 

• discovering a neighborhood through its cafes, shops and galleries 

• learning local customs and traditions 

• exploring lesser-known cultural districts 

• meeting artisans and craftspeople 

• attending local festivals 

• or hearing historical stories from guides who deeply understand the region.  

Importantly, cultural immersion does not mean sacrificing comfort or luxury. In fact, many of today’s most sophisticated luxury travelers are specifically looking for experiences that combine premium service with deeper local engagement. 

Luxury and authenticity are no longer viewed as opposites. The most successful modern travel experiences often blend both seamlessly. 

Why Insider Knowledge Matters More Than Ever in Today’s Travel Landscape 

In today’s digital world, travelers have access to endless travel information. Social media, online reviews, AI-generated itineraries, and travel apps have made destination research more accessible than ever before. 

Yet despite this abundance of information, travelers increasingly recognize that truly exceptional journeys still depend on expertise. 

Online recommendations often lack nuance, local understanding, and real-time perspective. They rarely account for seasonality, cultural context, pacing, or the subtle details that shape how a destination is actually experienced. 

Insider knowledge helps elevate travel in ways that generic recommendations cannot. 

Experienced destination specialists understand: 

• best times to visit a destination 

• how to avoid overcrowded experiences 

• which local experiences feel authentic 

• how to structure itineraries more comfortably, at a travelers pace 

This expertise also becomes especially valuable in destinations where culture, history, and logistics require deeper understanding. 

In many ways, insider knowledge has become one of the defining elements of premium travel. Travelers increasingly value not just access, but informed access – experiences curated with thought, cultural understanding, and local perspective. 

The Growing Importance of Local Partnerships in Luxury Travel 

Meaningful travel experiences rarely happen in isolation. They are often made possible through strong local relationships and trusted destination partnerships. 

Behind every seamless luxury journey is usually a network of knowledgeable guides, regional experts, hospitality partners, and local specialists who help bring a destination to life. 

These relationships matter for many reasons. 

Operationally, strong local partnerships help ensure consistency, flexibility, and personalized service. They also allow travel experiences to feel more natural and less transactional. 

Culturally, local partnerships create opportunities for travelers to engage with destinations in more authentic ways. Experienced local guides can provide historical insight, cultural understanding, and personal perspective that enrich the overall journey. 

Local expertise also allows travelers to move beyond surface-level tourism. Whether it’s discovering regional culinary traditions, understanding cultural etiquette, or exploring areas less commonly included in standard itineraries, these details help create more rewarding travel experiences. 

At the same time, local partnerships play an important role in responsible tourism. Thoughtful collaboration with local communities, guides, and businesses helps support more sustainable and culturally respectful travel experiences. 

As travelers increasingly seek authenticity and personalization, trusted local relationships have become one of the most valuable components of luxury travel planning. 

How Cultural Immersion Creates More Memorable Travel Experiences 

The experiences travelers remember most are often not the most extravagant – they are the most meaningful. 

A conversation with a local guide, a traditional cooking experience, an intimate wine tasting in a regional vineyard, or an afternoon exploring artisan workshops can leave a far deeper impression than simply visiting a famous landmark. 

These moments create emotional connection. They provide travelers with a sense of understanding and perspective that transforms how they experience a destination. 

Cultural immersion also creates a stronger sense of place. Travelers begin to understand not only what makes a destination beautiful, but also what makes it culturally distinct. 

This is particularly important in today’s luxury travel landscape, where many travelers are seeking experiences that feel more personal and enriching. 

Experiential travel can take many forms: 

• culinary exploration 

• cultural storytelling  

• wellness traditions  

• regional history 

• artisan craftsmanship  

• music and performance  

• or community-based experiences  

What matters most is that the experience feels thoughtful, respectful, and genuinely connected to the destination itself. 

Increasingly, travelers are seeking journeys that allow them to return home not only with photographs, but with a deeper understanding of the places they visited and the people they encountered along the way. 

How Sky Vacations Incorporates Local Insight Into Curated Journeys 

At Sky Vacations, local immersion and destination expertise are central to how journeys are designed. 

Across Europe, many itineraries are built around regional experiences that allow travelers to engage more deeply with local culture. Culinary traditions, wine regions, historic towns, and locally guided experiences all help create journeys that feel more connected to the character of each destination rather than limited to major tourist attractions alone. 

In destinations such as Egypt and the Middle East, cultural context and expert guidance play an especially important role. Experiences become significantly more meaningful when travelers gain deeper historical understanding through knowledgeable local guides and carefully curated itineraries that provide greater perspective on the destination’s heritage and traditions. 

Japan is another destination where thoughtful itinerary design and regional insight can greatly enhance the travel experience. While major cities remain important highlights, many travelers increasingly appreciate opportunities to explore regional culture, traditional hospitality, and experiences that extend beyond the country’s best-known tourism routes. 

Sky Vacations also places strong emphasis on flexibility and personalization, particularly through FIT and small-group travel experiences. Smaller-scale journeys often allow for more meaningful engagement, personalized pacing, and opportunities to experience destinations in a way that feels more natural and immersive. 

Equally important are the relationships developed with trusted local partners, guides, and destination specialists. These connections help ensure that experiences are thoughtfully delivered, culturally respectful, and aligned with the expectations of today’s luxury travelers. 

Rather than approaching travel as a standardized product, Sky Vacations focuses on creating journeys that feel curated, culturally informed, and experience-driven – reflecting the growing demand for travel that feels both enriching and personal. 

Why Travel Advisors Increasingly Value Immersive Travel Specialists 

As traveler expectations evolve, travel advisors increasingly seek partners who can provide not only operational support, but also meaningful destination expertise. 

Clients today often expect highly personalized recommendations, immersive experiences, and thoughtfully curated itineraries. Delivering those experiences requires more than booking logistics alone – it requires insight, relationships, and a strong understanding of the destination itself. 

This is one reason why immersive travel specialists have become increasingly valuable within the luxury travel sector. 

Trusted tour operator partnerships help advisors: 

• create more differentiated itineraries 

• access culturally enriching experiences  

• navigate destination complexity  

• and deliver more personalized travel recommendations 

At the same time, advisors benefit from working with partners who understand how to balance luxury, logistics, and authenticity in a way that aligns with modern traveler expectations. 

As experiential travel continues to grow, strong destination expertise is becoming an increasingly important differentiator within the advisor community. 

The Future of Luxury Travel Is Increasingly Experience Led 

Looking ahead, the luxury travel industry will likely continue moving toward more immersive and experience-focused journeys. 

Several trends are shaping this evolution: 

• slower travel 

• wellness-focused itineraries  

• culinary exploration 

• personalized travel design  

• sustainability and conscious tourism  

• and culturally immersive experiences  

Travelers increasingly value quality over quantity. Rather than trying to see everything, many now prefer to engage more deeply with fewer destinations and experiences. 

This shift is also changing how luxury itself is defined. Increasingly, luxury is about access, understanding, personalization, and emotional connection rather than simply exclusivity alone. 

As a result, local insight and cultural immersion are becoming central expectations within premium travel. 

The future of luxury travel will likely belong to experiences that feel thoughtful, authentic, and genuinely connected to the destinations travelers explore. 

Why Local Insight Will Continue to Shape Luxury Travel 

Luxury travel today is increasingly shaped by the desire for meaningful experiences and deeper cultural connection. Travelers are looking beyond traditional sightseeing in search of journeys that feel immersive, personal, and enriching. 

Insider knowledge and trusted local expertise play an essential role in creating these experiences. They help transform travel from something transactional into something memorable – allowing travelers to engage more thoughtfully with the people, traditions, and stories that define a destination. 

At the same time, local immersion helps create journeys that feel more authentic, more rewarding, and ultimately more impactful. 

As the luxury travel landscape continues to evolve, thoughtfully curated experiences and genuine destination insight will only become more important – not just for travelers, but also for the travel advisors and specialists helping shape those journeys. 

About Sky Vacations

Sky Vacations is an award-winning tour operator specializing in immersive, experience-driven travel across the globe. From custom FITs and specialty groups to culinary journeys, wellness retreats, cultural experiences, luxury travel, and small group departures, Sky Vacations helps travel advisors create unforgettable journeys for their clients. Backed by competitive global airfare, destination expertise, and high-touch support, the company is committed to delivering seamless planning, exceptional service, and curated travel experiences that inspire.

Sky Vacations

1-877-666-3113

letsgo@skyvacations.net

www.skyvacations.net

The post Beyond the Guidebook: Why Local Insight Matters More Than Ever  appeared first on USTOA Blog.

By: Deanna Caffrey 

Travel has always evolved alongside the world around it, but the past few years have accelerated that change dramatically. As we move further into 2026, modern travelers are no longer focused solely on where they want to go. Instead, they are thinking more intentionally about how they travel, how flexible their plans are, how transparent the process feels, and how protected they are if something does not go as expected. 

Flexibility has become a defining feature of the modern travel experience. Not long ago, trip planning revolved around fixed dates, rigid itineraries, and non-refundable bookings. Today, travelers are far more conscious of uncertainty and actively seek options that allow them to adapt. Whether it is shifting a departure date, adjusting an itinerary mid-trip, or navigating disruptions like weather delays, flexibility is no longer a luxury. It is an expectation. Travel providers that embrace this mindset and build adaptability into their offerings are better equipped to meet travelers where they are. 

At the same time, transparency has become essential to building traveler confidence. Modern travelers want clear, honest information at every stage of the journey, from upfront pricing and cancellation policies to health requirements and on-the-ground logistics. This desire for clarity extends beyond booking platforms to the broader travel ecosystem. Tour operators, advisors, and service providers who communicate proactively and openly help travelers feel more in control in an environment where uncertainty still exists. 

Preparedness is another key shift shaping traveler expectations. Recent years have reinforced a simple reality: disruptions can happen anywhere, at any time. As a result, travelers are placing greater value on being prepared before they even leave home. They want to understand what support systems are in place, what resources are available if plans change, and how they can quickly access help when they need it. 

This is where travel protection has quietly become part of the modern travel mindset. Rather than being an afterthought, it is increasingly viewed as a tool that supports flexibility and peace of mind. Travelers are looking for solutions that do not just reimburse costs, but also provide real-time assistance, guidance, and support throughout their journey. When integrated thoughtfully into the planning process, whether through a travel advisor or tour operator, travel protection can reinforce the sense that a trip is not only exciting, but also well supported. 

Technology continues to play a critical role in delivering on these expectations. From real-time alerts and mobile itineraries to digital support services, travelers are more connected than ever. But even as technology enhances convenience, it has not replaced the need for human expertise. Travelers still value knowledgeable professionals who can help them navigate complex decisions, offer reassurance, and step in when things do not go according to plan. 

Ultimately, modern travel is becoming less about perfection and more about resilience. Travelers understand that even the most carefully planned trips can encounter unexpected challenges. What matters most is how those challenges are managed and whether they feel supported along the way. 

For the travel industry, this shift presents a meaningful opportunity. By prioritizing transparency, building flexibility into the travel experience, and incorporating thoughtful support systems, including travel protection, providers can create journeys that feel both inspiring and secure. Companies like Redpoint Travel Protection are part of a broader movement toward more responsive, traveler-focused support, helping ensure that when plans change, travelers are not left navigating those moments alone. 

In 2026 and beyond, the most successful travel experiences will be those that balance inspiration with preparation, giving travelers the confidence to explore the world knowing they are supported every step of the way. 

About the Author

Deanna Caffrey is Director at Redpoint Travel Protection, where she leads strategic initiatives that drive growth, strengthen partner relationships, and enhance engagement across the travel industry. She brings over a decade of experience in travel and tourism, with expertise spanning sales leadership, team development, and operational performance. 

Throughout her career, Deanna has focused on building and leading high-performing teams, optimizing sales and service strategies, and developing training programs that improve both employee performance and customer experience. Her work is grounded in a deep understanding of the travel advisor and tour operator community and a commitment to delivering meaningful value across the traveler journey. 

She is passionate about advancing the role of travel protection in supporting more confident, resilient travelers. 

About Redpoint Travel Protection

Redpoint Travel Protection provides travel insurance and emergency assistance solutions designed for today’s travelers and travel professionals. With a focus on flexibility, transparency, and responsive support, Redpoint helps travelers navigate unexpected disruptions while giving travel advisors and tour operators tools to better support their clients. Through innovative coverage options and a traveler-first approach, Redpoint is committed to helping people explore the world with confidence. 

The post What Modern Travelers Expect in 2026 and Beyond  appeared first on USTOA Blog.

June is Great Outdoors Month, and it’s a perfect reminder of the endless ways to enjoy our world’s natural spaces. USTOA tour operators offer tons of tours to help you explore and celebrate the great outdoors. With trips for hikers, divers, or travelers who prefer to watch a sunset with wine in-hand, there’s a nature tour for everyone.  Here are just some highlights: 

AAT KINGS

AAT Kings’ Red Centre Active Adventure tour is the perfect four-day addition to an Australia vacation. Take in dramatic sandstone formations at Kings Canyon Rim, towering rock domes at Kata Tjuta Walpa Gorge, and dramatic desert sunsets in the outback. Discover the cultural significance of Uluru, as you walk the base of this world-famous monolith and take in its scale up close.  This itinerary blends natural beauty, cultural insight, and bucket-list outdoor experiences. 

ABERCROMBIE & KENT

Knock out two bucket list destinations in one grand outdoor adventure with Abercrombie & Kent’s Peru: Machu Picchu and Amazon Cruise. This 13-day journey spans the soaring stone walls of Machu Picchu and the remote reaches of the Peruvian rainforest. Get a taste of Lima with a cycling foodie. Trek the Sacred Valley with locals and llamas. Piranha fishing, kayaking, and swimming are all on offer.  

Special offer: Prepay and save 5% when you book and pay in full on journeys departing in nine months or more.  

ALEXANDER + ROBERTS

Experience the great outdoors by land and sea with Alexander + Roberts’ Western Galapagos Cruise + Quito tour. After sightseeing in Ecuador, you will board the stylish, newly renovated 24-cabin La Pinta ship for aquatic adventures like snorkeling in Urbina Bay, exploring in a glass-bottom boat, and strolling the red-sand beaches of Rabida Island. Onboard expert naturalists help you experience local wildlife more deeply with the opportunity for up-close encounters with rare animals. 

AMTRAK VACATIONS

All aboard! Amtrak Vacations’ Glacier National Park Express offers a one-of-a-kind outdoor adventure on this tour from Chicago to Seattle. In Montana, board a historic wooden boat for a cruise across Two Medicine Lake and marvel at the stunning scenery and majestic wildlife. In Glacier National Park, you can hike out to Twin Falls for more breathtaking beauty and fresh mountain air. Other highlights include an architectural cruise of Chicago and admission to the Chihuly Garden and Glass museum in Seattle. 

CARADONNA

Adventurous clients can explore the great outdoors below the surface with Caradonna’s Fiji Diving, Shark Encounters & Surf Adventure at Waidroka Bay Dive Resort. The location puts you at the center of Fiji’s Coral Coast with an abundance of technicolor soft coral reefs bursting with life. This diving hotspot has crystal-clear water and ideal conditions for year-round adventure. Adrenaline junkies can also go sky diving, off-roading, dune surfing, and ziplining. 

CIE TOURS

Experience the beauty of Ireland’s southwest on a small-group walking and hiking tour with CIE Tours’ Ireland Walking & Hiking: Cork to Kerry tour. Discover the wild beauty of West Cork and Kerry through daily guided hikes to stunning destinations like Beara Peninsula, Killarney National Park, and the Dingle Peninsula. Along the way, explore iconic sites like the Rock of Cashel and Muckross House and enjoy hands-on cultural experiences like turf-cutting and breadmaking. Unwind each evening over a pint of Guinness in cozy local pubs.  

Special offer: $600 savings per person when you book by 8/31, for 2027 travel 

CLASSIC VACATIONS

Classic Vacations takes you on a journey from Alpine to Vine on a Northern California journey from Lake Tahoe to Napa Valley. This itinerary pairs active exploration with elevated culinary and wine experiences for a more relaxing experience of the great outdoors. Set out on a guided photography hike through Tahoe’s scenic landscapes, kayak in the lake, and unwind with a glass of local wine while the sun sets on Napa’s famous vineyards.  

How to Book: Each of these itineraries is fully customizable. Travel advisors registered with Classic Vacations® can book conveniently online anytime or call the expert Reservations team for assistance accessing the best offers available at each hotel included in the itinerary.  

COLLETTE

Travelers will journey through canyons and red-rock formations on Collette’s Spirit of the American Southwest tour. A Navajo guided tour of Canyon de Chelly immerses travelers in the tribe’s culture. A hike through Bandelier National Monument reveals history through village ruins of Ancestral Puebloans. An exclusive outdoor BBQ in a secluded space inside Monument Valley is another major highlight.   

EXOTICCA

Begin an incredible safari adventure as you explore the most captivating landscapes in Kenya with Exoticca’s Savannah, Safaris & Maasai Mara. Venture through the plains of Amboseli in Nairobi and spot elephant herds with Mount Kilimanjaro as a backdrop. Soak up the views of Great Rift Valley and the shores of Lake Naivasha teeming with hippos. On a safari through Massai Mara National Reserve, keep your eyes peeled for lions, leopards, rhinos, elephants, and buffalo. 

GOWAY

Take in the epic scenery of Japan with Goway’s Active Japan: Ancient Trails, Onsens & Traditions. Cycle to Shizouka’s green tea field and learn centuries-old tea traditions beneath views of Mount Fuji. Explore the preserved post towns of Magome and Tsumago by hiking a scenic stretch of the historic Nakasendo Trail. Bike through Kyoto’s gentle terrain with stops at tranquil gardens, Buddhist temples, and shogun castles.  

Explore more than 80 outdoor adventure trips from Goway.

GREAT VALUE VACATIONS

There are multiple ways to enjoy the great outdoors with Great Value Vacations’ Adventurous Bali  tour. Trek through rice paddies and coconut plantations, bike through the Balinese countryside, spot monkeys in lush forest landscapes, and hike to Bali’s most active volcano: Mount Batur. There is also plenty of downtime to enjoy Bali’s crystalline beaches and breathtaking sunsets. 

INTREPID

Bask in the rich culture and beauty of Morocco on Intrepid’s Morocco: Women’s Expedition, an unforgettable women’s-only expedition. Tour the tropical gardens of French painter Jacques Majorelle at a Marakkech paradise now owned by Yves Saint Laurent. Hike through rural Moroccan villages on a 4-day journey guided by one of the region’s first female guides. This hike will take you through Agouti Gorge which features dramatic red walls and striped mineral deposits. You’ll even get to feel the water rush over your feet when you cross a river near Rbat Village.  

PLEASANT HOLIDAYS

Experience Costa Rica as a living landscape of nature, culture, and connection with Pleasant Holidays’ Costa Rica Guided Vacations. Designed to balance discovery with ease, these thoughtfully paced 8-day journeys immerse guests in the country’s most celebrated outdoor regions from lush rainforests and volcanic vistas to misty cloud forests and sun-washed coasts.

RAILBOOKERS

Board a train in the City of Angels and head west for the scenic trip of a lifetime with Railbookers’ Rails to the Grand Canyon. First stop, one of the Seven Natural Wonders of the World: the Grand Canyon. Travel down into the Canyon’s South Rim on the Grand Canyon Railway and experience a part of this landmark where no automobiles are allowed. Spend a full day exploring the Grand Canyon’s many trails, breathe in the fresh air, and enjoy the scenery and wildlife that surrounds you. 

TAUCK

Tauck’s Botswana, South Africa & Zambia tour is an immersive safari journey through some of southern Africa’s most diverse landscapes, combining river, land, and air-based wildlife experiences. A helicopter flight over the Delta provides a new perspective to travelers, while a Zambezi River cruise and traditional mokoro canoe experience provide grounding opportunities to connect with nature up close.   

TRAFALGAR

Journey through the heart of the centennial state on Trafalgar’s Welcome to Colorado tour. Experience the stat’es most spectacular landscapes from the towering peaks of Rocky Mountain National Park to the ancient cliff dwellings of Mesa Verde National Park and the surreal dunes of Great Dunes National Park. Hear captivating tales of the Gold Rush, ride aboard historic trains, and drive the scenic Million Dollar Highway. 

VIKING

Sail the vast waterways of the largest freshwater system in the world with Viking’s Great Lakes Treasures. Spend a day taking in the charm of car-free Mackinac Island, kayak in Lake Huron, and hike the unusual cliffstacks of Flowerpot island. Other highlights include the pink granite shores of the Benjamin Islands, the innovative 1855 lock system in Sault Saint Marie, and the slender limestone Door Peninsula in Algoma, Wisconsin.  

WINDSTAR CRUISES

Witness the grandeur of Alaska’s premier glaciers on Windstar Cruises’ Alaskan Splendors. Begin your journey in Seward, one of Alaska’s oldest and most scenic communities where Mount Marathon looms large. Sail by massive glaciers where stunning ice formations and calving events capture your attention. Activate your ultimate adventure mode by kayaking through Tracy Arm then hiking, fishing, or bird-watching in Haines.  

The post Explore the Great Outdoors with USTOA Tour Operators appeared first on USTOA Blog.

By Melissa Snape 

Two young men crouch over a blue bucket, kneeling in the sand on a beach in Kilifi, Kenya. The sun is setting behind them, and the air is hazy with mist rolling in on the tide. They look inside the bucket and smile at one another.  

The bucket is full of sea turtle eggs.  

Salim and Baraka are Turtle Rangers with Ocean Sole, and those eggs are about to be carefully relocated to a safer nesting area protected from predators, rising tides, and poachers. It’s a small moment, but it says a lot about the work they’re doing and why it matters.  

It’s also exactly the kind of impact Collette aims to support through responsible travel. Because responsible travel is at the core of how we operate, we partner with organizations that are creating real, lasting impact in the destinations we visit, and Ocean Sole is one of them.  

While they’re mostly known for transforming ocean waste, like discarded flip-flops, into colorful works of art, Ocean Sole’s mission extends far beyond the workshop. Through their TurtleSafe Project, they protect endangered sea turtles along Kenya’s coast and create employment opportunities for local people in the process.

That connection between conservation and livelihoods is what makes the work stand out.  

Collette supports this work through our Microgrant program, which provides funding to community organizations around the world. In 2025, we expanded the program with a $10,000 Impact Beyond Grant. Selected by votes from our employees, travelers, and partners, Ocean Sole was the recipient.  

With that funding, they were able to hire three new Turtle Rangers, strengthening protection around key nesting sites and expanding economic opportunities for local community members. At least one of these rangers once relied on poaching for income. Today, they’re protecting the same species they once hunted.  
  
That kind of impact isn’t possible in isolation. It’s the result of a partnership combining local knowledge with shared resources and a long-term commitment to doing things the right way. By working together, organizations like Ocean Sole and Collette can go further, supporting both conservation efforts and the communities connected to them. While much of that impact happens beyond what they see on tour, it’s all part of our broader commitment to investing in the communities and ecosystems tied to each destination.  

“We have been helped so much by Collette. More rangers are hired now to protect sea turtles. At our landing site, when turtles come to nest, they are safe and sound.”   

-Salim Karisa Dzengo, Turtle Ranger  

Travelers on our Plains of Africa tour visit Ocean Sole’s headquarters in Nairobi as part of an Impact Moment: an on-tour experience designed to give back to local communities. Here, they learn about Ocean Sole’s work and how it connects to conservation efforts on the coast.  For some, it’s a highlight of the journey.   

“My favorite moment on tour? Visiting Ocean Sole.”  – Traveler Rita T.  

Back on the beach in Kilifi, Salim and Baraka finish securing the eggs, preparing to move them to safety. For them, that blue bucket represents a job, skill, and a way to protect their coastline for generations to come.  

For us, the bucket is a testament to the power of responsible travel, one that will help shape the ecosystem in coastal Kenya for years to come, and a reminder of the role we can all play in setting a higher standard for how travel supports communities and conservation.  

About the Author:  

Melissa Snape is an accomplished senior executive with over 25 years of hospitality, tourism and corporate citizenship leadership.  

She is experienced in strategy and product development, customer experience, marketing, partnerships, pricing & analysis, negotiation and consulting. Her talents include leading through change, strategic planning and facilitation, employee engagement, leadership development, and navigating the complexities of corporate impact, sustainability, and purpose.   

A proven leader adept at engaging stakeholders at all levels, she has served on the boards of businesses from startups to the middle market, as well as various non-profits; and consulted for startups, middle market and publicly traded companies. She is also a certified holistic wellness coach, with a focus on working with female executives and entrepreneurs, and a passion for mentoring those early in their careers. She currently serves as the Head of Corporate Citizenship at Collette and on numerous Board of Advisors in the non-profit and social enterprise community.  

Ms. Snape holds a Bachelor of Arts degree in Psychology and Sociology from the University of Colorado Boulder, and a JD from the Boston University School of Law.  

About Collette  

Collette has been a leader in guided travel for more than 100 years, offering tours across all seven continents. As a family-owned and run company, it’s focused on delivering exceptional travel experiences while making a positive impact worldwide. Through its Corporate Citizenship efforts, Collette supports community engagement, environmental stewardship, economic development and responsible tourism–partnering with local organizations and incorporating Responsible Travel highlights into its tours to benefit both travelers and the destinations they visit. To learn more, visit GoCollette.com.

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By Gina Bang, Chief Sales and Marketing Officer – Avanti Destinations 

People always ask me what it was like growing up in Kodiak, Alaska. I know what they’re really asking — the remoteness, the cold, the dark. And yes, all of that is true. But here’s what I actually tell them: my parents still live there, and the winter sky in Kodiak is one of the most luminous things I’ve ever seen. A full moon with snow all around you doesn’t feel dark — it feels bright. Millions of stars. Shooting stars. The Aurora dancing overhead. You stand there and think: I have never in my life seen a sky like this. 

That’s my origin story with astrotourism. And it’s why I mean it when I say: in 2026, the universe is putting on a show, and you should be there for it. 

We’ve been looking up at the sun, moon, and stars with awe and curiosity since the beginning of human history. And that looking up is precisely what connects us across cultures, centuries, and continents. Whether you want to witness a once-in-a-generation celestial event or simply sit quietly under a canopy of stars somewhere far from a city’s glow, astrotourism delivers the kind of travel that’s genuinely hard to forget. 

And in 2026, the calendar is stacked. 

The Big One: Solar Eclipse over Spain, August 12 

On August 12, a total solar eclipse will cross northern Spain, Iceland, and western Ireland, the first visible in Europe since 1999. Avanti has a seven-day/six-night Spain package departing August 10 that puts you exactly where you want to be: watching the eclipse and the Perseid meteor showers that same evening, from the top of a castle surrounded by vineyards. That’s not a sentence I expected to write, and yet here we are. 

The itinerary winds through Madrid, the Ribera del Duero wine region, La Rioja, Zaragoza, and Barcelona, through medieval towns, wineries with tastings, stays in luxury historic properties (one was a synagogue in the 13th century). An expert astronomy guide is with you for the eclipse itself. It’s the kind of trip that has a story in every single element. 

Dark Sky Reserves: The Southern Hemisphere’s Best Kept Secrets 

New Zealand’s Aoraki Mackenzie International Dark Sky Reserve is the largest in the southern hemisphere and one of the finest stargazing spots on the planet. It’s where the Milky Way is visible to the naked eye. A 1.5-hour guided tour pairs high-powered binoculars and state-of-the-art telescopes with a Theatre Planetarium orientation. Go in winter (our summer). 

In Chile, the Atacama Desert logs more than 320 clear nights per year with minimal light pollution at high altitude. A two-hour experience, maximum of 15 guests, a driver, an astronomy guide, and an aperitif at a hand-picked location, is exactly the kind of thing that sounds understated and lands as extraordinary. 

In Peru, the Cuzco Planetarium sits at over 11,000 feet and grounds you in the ancient Andean relationship with the cosmos before sending you outside with professional astronomical equipment to see it for yourself. 

Northern Lights: Multiple Ways to Chase the Aurora 

In the northern hemisphere, the Aurora Borealis remains the ultimate fleeting reward, and there are more ways to chase it than ever. Take an Aurora safari by snowmobile-pulled sledge near Ruka, Finland. Lace up snowshoes in Saariselka or Kiruna. Ride a dogsled in Sweden. Take a SuperJeep in Iceland. 

My personal favorite on the list: a Northern Lights photography tour near Svolvaer in Norway’s remote Lofoten Islands, led by a local nature photographer who shares his favorite spots for capturing the best shots. That’s not a tour; it’s an invitation into someone’s world.

And if you really want to lean in, the Aurora Colosseum in Kiruna, Sweden is a handmade, hand-carved ice structure rebuilt every year. You arrive by snowmobile to watch the lights from beneath reindeer hides with fires nearby. Pair it with a stay at the legendary IceHotel in nearby Jukkasjärvi and you’ve got yourself a trip. 

The universe has always been putting on a show. In 2026, we’ve got front-row seats. 

About Avanti Destinations

Since 1981, Avanti Destinations has been selling custom-crafted independent travel vacations in Europe, Asia, North Africa/the Middle East, the South Pacific, and Central and South America. The Portland, Oregon-based wholesale tour operator offers a wide range of FIT components to travel advisors only, including air, rail, rental cars, hotels, sightseeing/attractions, transfers and hard-to-find experiential travel options, such as astronomy, soft adventure, nature/wildlife spotting, cooking classes, food and wine/beer/spirits tastings.   

Avanti specializes in hand-picked 3-, 4-, and 5-star hotels, resorts, and unique accommodations, such as jungle ecolodges, villas, and castles, in both large cities and small towns and in connecting all the pieces of complex or multi-destination itineraries. The company also creates complete packages for custom groups of 10 or more passengers.  

For more information: https://book.avantidestinations.com.  

The post Astrotourism around the world in 2026: solar eclipse, meteor showers, Northern Lights, and stargazing  appeared first on USTOA Blog.

By Classic Journeys

Languages are the true soul of a culture. They are living vessels of tradition, history, and identity, yet many of them are now on the brink of extinction. Of the roughly 7,000 languages spoken worldwide, at least 40% are endangered, and on average, one disappears every two weeks, taking with it generations of knowledge. 

Why languages are vanishing 

Language loss has accelerated in recent decades, driven by powerful social and economic changes. Globalization, economic migration, and the dominance of national and global languages steadily reduce the number of speakers of indigenous, minority, and rural languages. In cities and expanding urban areas, children grow up surrounded by the majority language that is used in school, media, and technology, and may never fully learn the mother tongue of their parents or grandparents. When the last fluent speaker dies, a language can disappear almost overnight, sometimes before its grammar, vocabulary, and oral history have been fully documented. Each language carries an irreplaceable worldview, encoding unique ways of understanding health, the environment, spirituality, and community. Family stories can vanish when a language falls silent, erasing archives that were never written down. 

UNESCO and global urgency 

UNESCO now describes this loss of linguistic diversity as a global emergency and has taken the lead in coordinating international efforts to protect and revitalize vulnerable languages. Its World Atlas of Languages tracks the status of thousands of at‑risk languages, categorizing levels of endangerment and calling for timely intervention. These efforts underscore that language preservation is not just about saving words, but about safeguarding entire systems of meaning and identity. When a community’s language is weakened, its cultural confidence and sense of continuity often weaken along with it. 

Regenerative travel and language 

A growing movement known as regenerative travel offers one powerful way to support linguistic resilience. While sustainable tourism aims to minimize harm, regenerative travel seeks to actively restore and enrich destinations, cultures, and communities. This approach is especially important for language preservation because linguistic diversity flourishes where communities feel their culture is valued, respected, and economically viable. Destinations that embrace regenerative travel – specifically where travelers engage with expert regional guides and interact together with locals – often see renewed pride in heritage, stronger intergenerational transmission of traditions. These authentic interactions allow more opportunities for local storytellers, artists, and guides to work in their mother tongues. 

How travelers can help languages 

Regenerative travel reframes visitors not as spectators, but as stewards and partners. When travelers engage with local people and explore with a regional expert, they affirm the dignity and relevance of minority languages in everyday life. Exploring the world, there are several practical ways this comes to life: 

• Travelers can seek experiences that include language immersion, story‑sharing, and participation in cultural events, so that the local language is used naturally rather than staged for show. 

• By choosing locally owned hotels, restaurants, guides, and shops—especially in rural areas where endangered languages are still spoken—visitors can help keep those languages economically and socially present. 

• Thoughtful travel challenges the “cultural commodification” that reduces traditions to performances, and instead encourages genuine conversation, listening, and mutual learning. 

• Intentionally small group encounters or one‑to‑one exchanges create space for meaningful conversation, allowing local voices to be heard rather than drowned out by crowd noise. Learning and using simple greetings (or even a heartfelt thank you) in the local language can become a quiet act of solidarity. 

Words as living commitments 

Partnerships with local experts, educators, and cultural organizations help travelers understand the pressures that endangered languages face and the efforts underway to sustain them. Learning a few phrases—whether “Egun on” (good morning in Basque), “Salam aleikum” (peace be upon you in Moroccan Arabic), or “Kia ora” (greetings in Māori of New Zealand)—is more than a courtesy. Each expression spoken with respect signals that the language and its speakers matter, here and now. In this sense, every exchanged greeting and shared story becomes a small but meaningful investment in the future of the world’s languages, helping keep them alive and loved, not just archived and remembered. 

About Classic Journeys

Classic Journeys is a luxury walking tour company dedicated to culturally immersive travel experiences around the world. For more than 30 years, the company has designed journeys that explore destinations on foot, allowing travelers to connect more deeply with local cultures, landscapes, and people. Each itinerary is thoughtfully paced and led by expert local guides who bring regional history, traditions, and daily life into focus. By traveling in small groups and prioritizing meaningful local relationships, Classic Journeys believes travel can foster genuine connection, cultural understanding, and a deeper appreciation for the places and communities visited. 

The post Walking with Words: Keeping Ancient Languages Alive  appeared first on USTOA Blog.

By: Zagreb Tourist Board

Zagreb is a city where culture breathes on every corner. Streets, squares, galleries, and stages create a vibrant cultural landscape where tradition meets modernity, and classical art blends seamlessly with contemporary expressions.  

Stages of Creativity  

The city offers a wide range of classical and contemporary theatre performances, as well as diverse festivals that enrich Zagreb’s cultural life. Every stage – from traditional plays to experimental performances – provides a fresh perspective on art and creativity, creating a strong connection between art and life, reality and imagination. Festivals and theatrical events give both local and international artists the opportunity to present their work, serving as a platform for the exchange of ideas and creativity. Whether in an intimate theatre hall or an open-air venue, every performance offers visitors a unique experience and a sense of participation in Zagreb’s vibrant cultural scene.  

From Heritage to Playful Discoveries  

Zagreb boasts a rich network of museums and galleries, ranging from classical to innovative spaces. They preserve the city’s cultural heritage while offering modern, interactive exhibitions that appeal to visitors of all ages. Innovative displays and concepts not only inspire visitors but also serve as a model for similar initiatives featured on the Museums Maybe platform.  

From “healing broken hearts” to incredible discoveries, these unusual and playful attractions offer anything but a typical museum experience. Whether you are an art lover, a history enthusiast, or simply enjoy surprises, Zagreb is full of unique collections waiting to be explored. Art in Zagreb is not confined to museum walls – it spills into streets, squares, and parks, turning every step into an unexpected encounter with creativity and inspiration.  

Living Architecture  

Architecture further shapes the city’s cultural identity. Churches, palaces, and public buildings were crafted by outstanding artists. At every corner, one can feel the presence of poets, composers, sculptors, and scientists. Even while sipping coffee at a city square like a local, you can sense the connection to the creativity that has shaped Zagreb over the centuries.  

Seasonal Splendor: Festivals and Open-air Culture in Zagreb  

Open spaces often serve as backdrops for international film projects and as meeting points for cultural engagement. In spring, the Festival of Lights Zagreb illuminates the historic city center with artistic installations and interactive projections, blending technology, design, and creativity. Summer brings numerous outdoor festivals and concerts, highlighted by Zagreb Classic, an open-air classical music festival under the stars at King Tomislav Square, beloved by visitors of all ages. The festival combines music, art, and the magic of the open sky, offering an unforgettable experience for anyone wishing to experience Zagreb at its cultural best. Winter is crowned by the award-winning Advent Zagreb, when the city transforms into a real-life fairytale. Every year, this renowned event captures the hearts of visitors with its festive atmosphere, romantic decorations and vibrant cultural program, solidifying Zagreb’s status as a leading European Christmas destination.  

Zagreb’s Cultural Pulse: Open, Accessible, and Alive  

Culture in Zagreb is not just a collection of institutions and events – it is a way of life. The city offers experiences to suit every interest: from festivals and street performances to concert halls and exhibition spaces. Whether it’s opera, jazz, rock concerts, contemporary art exhibitions, numerous film festivals, or open-air performances, Zagreb has it all.  

All of this makes Zagreb a city where culture is not reserved for the few. It is open, accessible, and diverse. Every visitor can enjoy a unique experience – rich in tradition and contemporary expression, always ready for new discoveries.  

The post Zagreb – A City That Lives Culture All Year Round   appeared first on USTOA Blog.

Traveling during a destination’s off-season has value for you as a traveler and the destination. Off-season travel isn’t just smart; it’s a more responsible way to travel.

First, off-season travel often brings more mild temperatures. Europe is popular in the summer, but you may spend precious exploring time searching for a place to cool off. Second, travel expenses are typically cheaper. Flights to popular destinations take a dip in the off-season, and many tour operators offer deals on tour to destinations during their low season. Third, it helps contribute to a more sustainable future of travel. Traveling during a destination’s off-peak season reduces strain on local ecosystems while also supporting communities that depend on tourism by extending the time period they can make money. And the ultimate added perk? You won’t have to battle crowds at every turn.

Now that you’re sold on off-season travel, you may be wondering when the off-season is. The surprise here is that there’s a destination with a low season every month of the year. Peruse these itineraries offered by USTOA tour operators and find a destination no matter when you’re looking to travel.  

Spring

Globus has a whole line of off-season itineraries. Their Escapes tours offer the opportunity to save money and beat the crowds, plus they waive their single supplement on most itineraries. Their Cairo and Alexandria Escape runs in April. Marvel at the incredible history on display at the Grand Egyptian Museum. Then visit the Sphinx and the Great Pyramid of Giza, the oldest of the seven wonders of the ancient world. In Alexandria, explore the Catacombs of Kom El Shogafa, Pompey’s Pillar, and the lush Montazah Gardens. The weather in April is generally more mild than peak summer with temperatures around 80°F.

Comfortable temperatures and thinned crowds make spring the perfect time for Intrepid Travel’s Premium Spain tour. In March and April, you’ll feel like you have the tourist destinations all to yourself, so museums, parks, and palaces are on the docket. Take in a live flamenco show and tour the Alcazar Palace in Seville. Visit an oil mill in the Andalucía region, then travel to Valencia where you can indulge in authentic paella. End your whirlwind trip exploring Barcelona.

Summer

If you’re looking for a destination with a summer low season, G Adventures recommends visiting the Philippines between May and October. Known as the country’s green season, this traditionally less popular time to visit the country offers lush jungles, quieter beaches, and a more relaxed pace. On their Best of the Philippines tour, you will eat your way through Manila’s Chinatown, hike through the jungle at Mount Purro Nature Reserve, and cruise through Puerto Princesa’s famous underground river.  

Insight Vacations recommends summer for a trip to Brazil and Argentina. Their off-season is June-August, which is technically their winter. The cooler weather makes it the perfect time for an active adventure like hiking, while temperatures will still range from 60°F to 80°F. Their Contrasts of Brazil & Argentina tour is a great way to spend your summer vacation. In Buenos Aires, experience tango as well as a crash course in the country’s political history. Explore the gaucho heritage at a working estancia in the Pampas. Complete your trip with a cable car ride to Sugarloaf Mountain where you can stand beneath the iconic Christ the Redeemer statue.

Winter

EF Go Ahead Tours has a full collection of Off-Peak tours crafted for travelers looking to experience a quieter, cooler, Europe. Their Off-Peak France: Paris & the French Riviera tour begins with three days taking in the sparkling sites of Paris. Then it’s off to Nice where you will bask in the golden glow of this French Riviera city known for its picturesque landscapes, stunning Neo-Gothic churches, and quaint cafes. With travel dates between November and March, you will love experiencing France’s landmarks without having to fight the summer crowds.  

Collette offers low-season itineraries to help you explore popular destinations with more flexibility and fewer crowds. Their Southern Charm tour is a perfect winter getaway. This tour will highlight the unique charm and singular hospitality of South Carolina and Georgia. The trip begins with two days exploring the rich history of Charleston. Then, it’s on to Savannah where you’ll soak in Georgia’s legendary Gold Coast and visit the quaint St. Simons Island. Spend two nights on Jekyll Island, a beloved vacation spot.

Fall

September brings springtime blooms in Cape Town, and Exodus Adventure Travels highlights September, October, and November as the top months to visit for mild weather and whale-watching season. Their Cape Town & the Garden Route tour kicks off with a four-hour game drive through Addo Elephant National Park. Travelers will also get to hike the rocky coastlines and fairytale forests of the Garden Route, explore 20-million-year-old Cango Caves, and toast to their travels in the country’s wine region.  

Trafalgar’s off-season travel guide recommends fall for their Imperial Europe tour. On this 10-day trip, you’ll get the highlights of Germany, Czech Republic, Hungary, and Austria. Stroll through Prague where you’ll get a sense of the artistic history of the city through its stunning Gothic architecture. Next, explore the “Paris of the East” in Budapest. Then, venture to Vienna where you’ll be immersed in captivating melodies, art, and architecture. Finally, say farewell to your adventure with two days in Munich.

The post Three Reasons to Travel in the Off-Season Any Time of Year  appeared first on USTOA Blog.

New Zealand combines breathtaking landscapes with mindful experiences, creating the perfect setting to recharge your body, mind, and spirit. Peaceful lakes in the Southern Alps on New Zealand’s South Island and soothing geothermal wonders on the North Island offer moments to reflect, connect, and slow down. 

AAT Kings makes it easy to enjoy these wellness experiences. You can walk on quiet beaches, take a hot springs bath, explore Māori culture, or meet friendly locals in the countryside. The Māori are the Indigenous Polynesian people of New Zealand, and their traditions remain an important part of life throughout the country. Spending time in nature this way helps reduce stress and calm your nervous system.

Explore these mindful escapes and discover a side of New Zealand that nourishes more than just the senses. 

A Restorative Journey: Wai Ariki Hot Springs & Spa, Rotorua, North Island

At Wai Ariki Hot Springs, you can relax and reconnect, surrounded by Māori culture and nature. This two hour spa experience helps relax your body, calm your mind, and restore balance.

Move through thermal heat, water, mud, and steam in a thoughtfully curated sequence that draws on traditional healing practices. These practices are rooted in Māori culture, which has a deep connection to the land and natural geothermal waters. This ritual combines relaxation and cultural stories, leaving you feeling refreshed, calm, and renewed by the natural springs. 

Experience this during your free time on the following tours: Spirit of New Zealand, Essence of New Zealand, New Zealand Uncovered, New Zealand’s Northern Gems, Northern Spotlight, Kia Ora New Zealand, New Zealand Magic, New Zealand Vista, New Zealand Marvel 

Serenity by the Lake: Lake Tekapo & the Church of the Good Shepherd, South Island

Lake Tekapo, with Aoraki also known as Mount Cook, New Zealand’s highest peak, and the Southern Alps in the background, is located on New Zealand’s South Island and is a place that invites calm and quiet. Wander the lake’s vivid shoreline, breathe in the crisp alpine air, and take time to simply pause and reflect. 

Visiting the Church of the Good Shepherd adds to the experience, with one of New Zealand’s most peaceful and photographed spots. Whether you are enjoying the view or taking photos, this calm spot helps you slow down and connect with the landscape. 

Experience this on the following tours: Spirit of New Zealand, Essence of New Zealand, Kia Ora New Zealand, New Zealand Magic, New Zealand Vista, New Zealand Marvel, Southern Spirit, New Zealand’s Southern Sounds, Southern Spectacular, New Zealand’s Southern Drift, Southern Spotlight, Southern Wonders 

Warm Kiwi Hospitality: Bamford Family Be My Guest Experience, North Canterbury, South Island

Visit the Bamford Family in rural New Zealand in the Hurunui region of North Canterbury on the South Island for a Be My Guest experience. They have been farming in Hurunui since 1884. Six generations of experience go into this welcoming visit, giving you a real connection to farm life. 

Have morning tea with vast country views, see the farm animals, and learn how people live and work sustainably here. A chance to slow down, soak up the scenery, and experience the warmth of Kiwi hospitality firsthand. “Kiwi” is a common nickname for New Zealanders. 

Experience this on the following tours : Contrasts of New Zealand 

Unwind on Golden Shores: Nelson & Abel Tasman National Park, South Island

In New Zealand’s sunniest region at the top of the South Island, Abel Tasman National Park offers a perfect blend of gentle adventure and relaxation among natural highlights. Walk along golden beaches, see granite cliffs, and explore old coastal forests at your own pace, with time to relax. 

Optional boat trips show natural sights like Split Apple Rock, fur seals at Adele Island, and quiet forest trails along the coast. Whether you choose to explore or relax, this region invites you to embrace the restorative power of nature. 

Experience this during your free time on the following tours: Southern Spirit, Spirit of New Zealand 

A Cultural Connection: Te Pō Indigenous Experience, Te Puia, North Island

Visit Te Puia for the Te Pō Indigenous Experience to learn about Māori culture, the land, and stories. The Māori are New Zealand’s Indigenous people, with traditions centered on family, storytelling, and a strong connection to the land. Start the evening with an exciting cultural show in a carved meeting house called a wharenui, a traditional Māori gathering place, and learn about Māori traditions and values with genuine connection.

Keep exploring the geothermal area to see the Pohutu Geyser, then enjoy a buffet inspired by a local hāngī, a traditional method of cooking food slowly in earth heated ovens. This immersive experience nourishes both body and soul, creating a meaningful connection to New Zealand’s people and place. 

Experience this on the following tours : Spirit of New Zealand, Essence of New Zealand, Kia Ora New Zealand, New Zealand Magic, New Zealand Vista, New Zealand Marvel, Untamed New Zealand, Contrasts of New Zealand, New Zealand Panorama, New Zealand’s Northern Gems, Northern Wonders, Northern Spotlight 

A Restful Coastal Retreat: Scenic Hotel Punakaiki, West Coast, South Island

Stay at Scenic Hotel Punakaiki on New Zealand’s wild West Coast of the South Island, where rainforest, ocean, and open space create a naturally calming retreat. Set beside Paparoa National Park and just steps from the beach, the hotel offers a peaceful base to slow down and reconnect with nature. 

Rooms are designed to blend into the surrounding landscape, with ocean or rainforest views that invite rest and reflection. With easy beach access and a relaxed resort setting, Scenic Hotel Punakaiki is an ideal place to unwind and restore. 

Experience this on the following tours : Spirit of New Zealand, Essence of New Zealand, Southern Spirit, Southern Spectacular, New Zealand Uncovered 

About AAT Kings 

A century ago, the Australian outback was but a twinkle in most travellers’ eyes. But thanks to visionaries like the Pyke family and Bill King, the way we explore the Land Down Under was about to change in unimaginable ways. Over the coming decades, maps were unfolded, desert cruisers and coaches were customised, and guides were trained. From humble beginnings, the company now known as AAT Kings was going places few had gone before, pioneering new paths across Australia and New Zealand and taking intrepid travellers on a wild and wonderful ride. 

We’ve come a long way and clocked a few kilometres in the process. But some things will never change. Like our spirit for adventure. Our oh-so-knowledgable Directors. The local character we meet (and will never forget) along the way. The epic, goosebump-inducing stories we’re told by First Nations guides. The life-changing experiences on offer — the kind that only 100 years of exploring affords. We’ve never been more passionate about our next discovery. Join us, and fall in love with Australia and New Zealand all over again.

Connect with us – #AATKings #MakeTravelMatter @aatkings www.aatkings.com/en-us 

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