Find Your Dream Vacation

Photo Credit: Dafna Tal/Israel Ministry of Tourism

Why We Travel - Not Where… But Why?


In 2017, USTOA is putting a spotlight on Why We Travel – and we why travel together – by taking you behind-the-scenes with four real travelers who explored the world with tour operator members.

You’ll create an emotional connection with these travelers as you discover why they chose to visit that destination, and, we hope be inspired by their rich and authentic local experiences and encounters


Be Inspired

Find a USTOA Certified Travel Agent Near You

USTOA $1 Million Travelers Assistance Program


A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection plan which protects consumers who book with our Active Members.
Learn More

How To Select A Tour & Vacation With an Active Member


Knowing what to expect, a familiarity with how your money is being spent, and with whom, can help to avoid problems and disappointments and make your vacation a pleasure.
Start Planning Now

Check Out This Destination Spotlight


Read About Our Adventures On The USTOA Blog

POR - Quinta Nova 5-FI
Join AFAR Ambassador Flash Parker as he discovers Portugal like a local on USTOA tour operator member Country Walkers' new "Portugal: Porto to Lisbon" tour.
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Discover how USTOA seeks to answer the question "Why do you travel" through a collection of videos and articles from tour operator member itineraries.
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USTOA tour operator members offer families exclusive pricing and family-focused on-board activities on these special European river cruises.

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