Find Your Dream Vacation

Photo Credit: Dafna Tal/Israel Ministry of Tourism

Why We Travel - Not Where… But Why?


In 2018, USTOA is putting a spotlight on Why We Travel – and why we travel together – by taking you behind-the-scenes with four real travelers who explored the world with tour operator members.

You’ll create an emotional connection with these travelers as you discover why they chose to visit that destination, and, we hope be inspired by their rich and authentic local experiences and encounters


Be Inspired

Find a USTOA Certified Travel Advisor Near You

USTOA $1 Million Travelers Assistance Program


A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection plan which protects consumers who book with our Active Members.
Learn More

How To Select A Tour & Vacation With an Active Member


Knowing what to expect, a familiarity with how your money is being spent, and with whom, can help to avoid problems and disappointments and make your vacation a pleasure.
Start Planning Now

Check Out This Destination Spotlight


Read About Our Adventures On The USTOA Blog

featured image
Stay culturally immersed when traveling to a new destination. USTOA member, ACIS share 5 activities that will bring you a richer experience in your travels.
Petra Palace Jordan
Discover 6 reasons why Jordan remains a desirable trip for travelers and a major tourism success according to USTOA member smarTours.
USTOA_group travel-FI
Discover 5 reasons why USTOA tour operator member, Affordable World, suggests thrill-seeking travelers should go adventure traveling with a tour operator.

Travel with us on Instagram

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing