For Travel Advisors

USTOA connects travel advisors with leading tour operators dedicated to top-notch client service and responsible tourism. We're also your source for travel news, tips, and trends, as well as for tools and ideas to enhance your business.

Digital Guide

The 2025 USTOA Digital Guide, produced in partnership with Travel Weekly, is available to travel advisors 24/7. It profiles our mission, messaging, and members. The digital flipbook format is in keeping with our environmental commitment. We're proud of the travel pros you'll meet in these pages. They're ready to help you elevate your clients bookings.

Active Member Directory Search

Searching for the best tour operators in the U.S.? You'll find them in USTOA's Active Member Directory. Tour operators accepted for membership have met rigorous standards. Partner with our members, and your clients' travel investments will be secure, and their experiences will be unforgettable.

Traveler? Join Our Email List Below

Travel Advisors, click here to subscribe to USTOA's travel advisor newsletter.
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© 2025 United States Tour Operators Association

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