Travel Advisors

For Travel Advisors

USTOA connects travel advisors with leading tour operators dedicated to top-notch client service and responsible tourism. We're also your source for travel news, tips, and trends, as well as for tools and ideas to enhance your business.

USTOA Travel Advisor News

Regenerative Tourism Blog

Discover smart strategies to ease overtourism and elevate every journey through regenerative tourism practices.

Learn More

USTOA Global Kitchen

Explore global cuisines and culinary experiences that inspire travel with USTOA's Global Kitchen initiative.

Learn More

Travel Advisor Resources

Access professional tools and materials designed to support travel advisors in providing exceptional service.

Download Resources

Responsible Travel Resources

Learn how USTOA members are implementing sustainable practices and fostering responsible travel initiatives.

Learn More

Digital Guide

View The Guide

The 2025 USTOA Digital Guide, produced in partnership with Travel Weekly, is available to travel advisors 24/7. It profiles our mission, messaging, and members. The digital flipbook format is in keeping with our environmental commitment. We're proud of the travel pros you'll meet in these pages. They're ready to help you elevate your clients bookings.

Active Member Directory Search

Searching for the best tour operators in the U.S.? You'll find them in USTOA's Active Member Directory. Tour operators accepted for membership have met rigorous standards. Partner with our members, and your clients' travel investments will be secure, and their experiences will be unforgettable.

Traveler? Join Our Email List Below

Travel Advisors, click here to subscribe to USTOA's travel advisor newsletter.

Proudly Supported by USTOA

345 Seventh Avenue, Suite 1801, New York, NY 10001 | Phone: 212-599-6599 | information@ustoa.com

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing