The power of USTOA membership is in the connections you'll make, the business you'll generate, the
visibility you'll gain, and the pride you'll feel upholding high standards while also caring for our world's
people and places.
Join as an Associate Member
Service Providers to Active Members
USTOA Associate Members are travel service providers and tour product suppliers, airlines, ground
operators, and other businesses and associations that share our desire to encourage and support
professionalism, social responsibility, and financial integrity in the tourism industry. Associate Members
benefit from partnerships forged with Active Members, who serve 9.8 million travelers and purchase
$12.8 billion in goods and services each year.
Key Benefits of Joining USTOA as an Associate Member
EXCLUSIVE ACCESS: To participate in the members-only USTOA Conference & Marketplace, which brings providers face-to-face with top executives from U.S.-based global tour operators (Active Members) to build lucrative, meaningful, buy-and-sell partnerships.
GROWTH OPPORTUNITIES: To take your organization to the next level via interactions with industry leaders and experts, Business After Hours and other networking events, and early intel on developing trends.
VISIBILITY: To draw travel advisors' and consumers' attention to your services via digital and social media, co-op marketing opportunities, and your listing in the annual USTOA Digital Guide.
SUPPORT: To boost your marketing efforts through appropriate use of the USTOA Associate Member logo on your outreach materials.
REPRESENTATION: To ensure you have a voice at the USTOA Congressional Caucus and through proactive engagement with state, federal, and international lawmakers.
EDUCATION: To provide you with the latest insights and enhanced skills via seminars/webinars, symposiums, workshops, and the dissemination of data and research.
These companies adhere to USTOA's strict code of ethics and maintain the highest standards of professionalism, integrity, and service. Active Members participate in and can visibly promote USTOA's $1 Million Travelers Assistance Program, which protects travelers in the event of the company's bankruptcy, insolvency, or closure.
EXCLUSIVE ACCESS: To join other Active Members for an annual out-of-country meeting and to participate in the members-only USTOA Conference & Marketplace, which brings tour operators face-to-face with destination marketers and travel suppliers (Associate Members) from around the world to build lucrative, meaningful partnerships.
GROWTH OPPORTUNITIES: To take your tour company to the next level via interactions with industry leaders and experts, Business After Hours and other networking events, and early intel on developing trends.
VISIBILITY: To draw travelers' and travel advisors' attention to your services via digital and social media and co-op marketing opportunities.
SUPPORT: To boost your marketing efforts and give clients peace of mind through appropriate use of the USTOA Active Member logo and $1 Million Travelers Assistance Program details on your outreach materials.
REPRESENTATION: To ensure you have a voice at the USTOA Congressional Caucus and through proactive engagement with state, federal, and international lawmakers.
EDUCATION: To provide you with the latest insights and enhanced skills via seminars/webinars, symposiums, workshops, and the dissemination of data and research.
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