USTOA Events

Gloria Guevara, President & CEO of the World Travel & Tourism Council (WTTC), will provide USTOA Members a global overview of the impact of COVID-19 on the Travel & Tourism sector. She will highlight the global initiatives undertaken by the G20 and other players to facilitate the recovery and share the learnings that will shape the way forward to restart international travel.

Gloria joined WTTC in August 2017, following a varied career in Travel & Tourism. Recognised as one of the most influential women in Mexico by CNN and Expansion, Gloria began her professional career in 1989 at NCR Corporation working in the Latin America, Middle East, and Africa regions. Since 1995 she has worked for the travel industry, starting at the Sabre Travel Network and Sabre Holdings, she was later CEO of JV Sabre Mexico reporting to a board of directors from Aeromexico, Mexicana, and Sabre.

In March 2010, President Calderon appointed her as Minister of Tourism and two weeks after she was given in addition the full responsibility of the Mexican Tourism board. Under her leadership the “National Agreement for Tourism” in Mexico was created and signed on 28 February 2011. Gloria received the Good Neighbour Award from the US-Mexico Chamber of Commerce and Virtuoso awarded Mexico the best tourism board in the world due to her successful branding and repositioning efforts.

In addition, Gloria has been Special Advisor on Government Affairs to Harvard University, and part of the Future for Travel, Tourism and Aviation Global Agenda Council of the World Economic Forum (WEF).

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Please contact Luis Maravi at membership@ustoa.com with any questions.