USTOA SIR Education Series - Ethical Marketing

Photo Credit: Polish Tourism Organization

Tuesday, June 10, 2025
10:00am to 11:00am ET

The travel industry has a representation problem—only 8% of travel marketing features BIPOC travelers, even though they make up over 40% of global travelers.
 
While others scale back DEI, Intrepid is doubling down—with bigger investments and real accountability. The future belongs to brands that walk their talk. Are you one of them?

Join Leigh Barnes, President of the Americas at Intrepid Travel, to learn:
  • 4 actions you can take this week to drive meaningful change
  • 3 key questions to help you audit your DEI strategy

75% of consumers expect brands to support diversity. Only 30% think brands are doing it well.

Consumers have made their choice. Has your brand?

Log in below to view the webinar recording.

Thank you to the USTOA SIR Education Series sponsor, Crum & Forster.
crum-foster-logo-ahcp-website

Please contact Molly Laycob, Global Social Impact Manager with any questions at gsi@ustoa.com.

LOGIN BELOW TO REGISTER TODAY

You must be logged in as a USTOA Member to view details and register.
Become A Member
Learn about USTOA membership benefits & how your company can join.

Upcoming Events

June 25, 2025

Business After Hours in Los Angeles

Business casual mixer for USTOA Members only, come by and mingle with your fellow Active and Associate Members

View Event Details →

July 16, 2025

USTOA SIR Education Series - Hotel Sustainability

A discussion for those looking to survey sustainable hotels as well as for hotels looking to become more sustainable.

View Event Details →

July 17, 2025

Tech Talks - Cybersecurity: Reduce Risks, Recover Data and Recoup Losses

All Active Members are invited to participate in this webinar.

View Event Details →

Traveler? Join Our Email List Below

Travel Advisors, click here to subscribe to USTOA's travel advisor newsletter.
Proudly Supported by USTOA
345 Seventh Avenue, Suite 1801, New York, NY 10001 | Phone: 212-599-6599 | information@ustoa.com
Privacy Policy
© 2025 United States Tour Operators Association

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing