Published Dec 9, 2025 12:04PM

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2026 USTOA Executive Committee
(Top row left to right: Keith Baron, Terry Dale, Jeremy Palmer.
Bottom row left to right: Pam Hoffee, Jeff Roy, Dana Santucci.)
NEW YORK (December 4, 2025) - The United States Tour Operators Association (USTOA) announced the 2026 Executive Committee and Board of Directors at the Annual Conference & Marketplace, December 1-5, 2025, at the Gaylord National Resort & Convention Center in National Harbor, Maryland.
Leading the Executive Committee as the new Chairman is Jeff Roy, executive vice president and chief revenue officer of Collette; with Pam Hoffee, president of Avalon Waterways at Globus Family of Brands, as vice chairman; Keith Baron, chief operating officer of Perillo Tours as treasurer; Jeremy Palmer, president of Tauck as secretary; and Dana Santucci, executive vice president of EF Educational Tour as immediate past chairman.
“Our Executive Committee represents some of the industry’s most experienced and forward-thinking leaders,” said Terry Dale, president and CEO of USTOA. “Their leadership and guidance will help strengthen our efforts and guide the association through its next chapter.”
Additionally, the USTOA 2026 Board of Directors includes:
For more information on USTOA, visit www.ustoa.com.
About USTOA:
Representing $24.4 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 8.4 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 50 years, USTOA also provides education and assistance for consumers and travel advisors.
Press Contacts:
Gina Dolecki/Gabrielle Naucke
Redpoint
212-229-0119
dolecki@redpointmarketingpr.com /naucke@redpointmarketingpr.com
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