G ADVENTURES JOINS USTOA
NEW YORK (April 28, 2025) – Terry Dale, president and CEO of the United States Tour Operators Association (USTOA) announced today that G Adventures has joined USTOA as its newest Active Member. This brings the current membership total to 51 Active Members representing 144 brands.
"USTOA is proud to welcome G Adventures as an Active Member of USTOA," added Dale. "As a leader in small-group adventure travel, G Adventures has set the standard for responsible tourism—championing locally owned accommodations, guides, and businesses to ensure travel directly benefits the communities it touches. Their dedication to sustainability and community engagement aligns seamlessly with USTOA’s commitment to creating a responsible future for travel and tourism.”
"As the pioneer of community tourism, we at G Adventures understand the power of travel as a force for good, and we are thrilled to join USTOA and its venerable collection of tour operators,” said Steve Lima, VP of Growth for US and Latin America for G Adventures. “Now more than ever, our shared values of integrity and sustainability are needed, and we are excited to work alongside our industry’s advisors to amplify this message. Together we can use tourism to foster connection, understanding and positive change in our world."
Founded in 1990, G Adventures is a pioneer in community tourism and small group travel, offering more than 900 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travelers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact commitments, which include travel guidelines for children, wildlife and Indigenous people, community-based Planeterra projects travelers can experience on their trips, and the industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy.
G Adventures’ corporate office is located at 770 Legacy Place, Dedham, MA 02026. For more information on G Adventures, please visit www.gadventures.com or call +1 800 676 6230.
For more information on USTOA, visit www.ustoa.com.
About USTOA:
Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 50 years, USTOA also provides education and assistance for consumers and travel advisors.
Press Contacts:
USTOA
Gina Dolecki/Gabrielle Naucke
Redpoint
212-229-0119
dolecki@redpointmarketingpr.com /naucke@redpointmarketingpr.com
###
