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2025 USTOA Digital Guide

USTOA Active Members have passed some of the most rigorous and thorough membership requirements of any travel association in the world. Once an operator has become a member of USTOA, it must adhere to the framework of our Principles of Professional Conduct and Ethics. When a travel adviser partners with a USTOA Active Member, they can recommend tours and services with confidence and assure the client that the travel experience, and the travel investment, is secure.

CLICK HERE to view the 2025 USTOA Digital Guide
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Latest USTOA Blog Posts

Embracing Community as You Travel: Ways to ethically connect with culture and community   
Embracing Community as You Travel: Ways to ethically connect with culture and community  By: Jennifer Castle, Pleasant Holidays  A recent American Express global travel trends report showcased that the new generation of jetsetters are looking to prioritize the connection and wellbeing of local communities as they travel. A few ways this can be achieved are… Read More
A Young Nation in Ancient Lands 
A Young Nation in Ancient Lands  By: Ralf Korbner, SITA World Tours Our modern jetliner lifted off the runway and gently climbed into the African sky. To the left Dar es Salaam slowly disappeared in the pink evening light and soon we would cross Zanzibar on our return to Doha and Los Angeles.   During the… Read More
Explore Sustainable Food and Gastronomy Adventures in the Philippines
A Journey Through Flavorful Filipino Traditions  By: Sarah Mae Lee Monroy, Lead Officer for Cultural Tourism, Philippine Department of Tourism  Have you heard of Pancit, Lumpia, Adobo, and Sisig? These delectable dishes might have graced your social media feed or found their way to your plate at a Filipino restaurant. Yet, the Philippines is teeming… Read More
USTOA $1 Million
Travelers Assistance Program

A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.

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United States Tour Operators Association (USTOA) is a professional, voluntary trade association created with the primary purpose of promoting integrity within the tour operator industry. USTOA is not a tour operator and it does not conduct tours, but our members do.
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