USTOA Events

WEBINAR: Understanding the Motivation of Packaged Travel Consumers - Cornell Innovation Lab

Event Details

Tuesday, October 16, 2018
3:30pm EDT

Webinar: Cornell Innovation Lab

This webinar will be conducted by the Cornell Innovation Lab team.

The Innovation Lab Team from Cornell University will present the findings and implications of their 2018 survey of traveler motivations. Survey analysis uncovered two distinct groups based on motivations for booking packaged travel: those prioritizing service so they can enjoy a hassle-free vacation and those prioritizing guidance so they can explore new places.  USTOA Member Organizations can use the results of these findings to tailor product development, positioning, and promotion to retain and build loyalty from their current customers and attract new customers.

If you have questions, please contact Luis Maravi, Director of Membership and Programming, at or 212-599-6599 ext 27.

You must be logged in as a USTOA Member to view details and register.
Learn about USTOA membership benefits & how your company can join.
Becoming A Member
A USTOA Member

If you're interested in becoming a member, we welcome your application.

View Benefits To You

2023 USTOA Annual Conference & Marketplace

Log In Now

Upcoming USTOA Events

Featuring Derek Hydon from Macher and Melissa Dickerson from Honest Jobs
Learn how to use the Marketplace Appointment Scheduling Program
Learn how to use the Marketplace Appointment Scheduling Program

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing