USTOA Events

WEBINAR: Cornell Innovation Lab - Sustainable Tourism and Tour Operators Webinar

Event Details

Tuesday, May 14, 2019
12:30 pm EDT

Webinar: Cornell Innovation Lab - Sustainable Tourism and Tour Operators Webinar

This webinar will be conducted by the MBA Candidates of Cornell University Johnson’s Ithaca-based MBA program

As the annual number of international tourists approaches an unprecedented 1.8 billion by 2020, tour operators, tourism boards, and governmental agencies must grapple with the various interrelated challenges of unsustainable travel: alienated local residents, degraded tourist experience, overloaded infrastructure, ecological damage, and threats to culture and heritage. In this webinar, a team of Cornell Johnson MBA students will discuss the primary and secondary research they conducted pertaining to consumer awareness of unsustainable travel, the consumer decision journey related to sustainable travel packages, profiling of consumers most interested in such packages, and tactical recommendations related to advertising sustainable travel packages to potential customers.

If you have questions, please contact Luis Maravi, Director of Membership and Programming, at or 212-599-6599 ext 27.

You must be logged in as a USTOA Member to view details and register.
Learn about USTOA membership benefits & how your company can join.
Becoming A Member
A USTOA Member

If you're interested in becoming a member, we welcome your application.

View Benefits To You

2024 USTOA Annual Conference & Marketplace

Log In Now

Upcoming USTOA Events

A conversation with Malcolm Preston.
Business After Hours in Chicago
April 25, 2024 CST
Business casual mixer for USTOA Members only, come by and mingle with your fellow Active and Associate Members
USTOA will hold Tech Talks for Active Members

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing