Engage Your Next Customer: Creating Brand Relevance in a Rapidly Changing World
The travel industry is in constant state of evolution and now more than ever it's crucial for destinations and experiences to focus on brand relevance to create meaningful, and often emotional, connections with travelers. This panel will invite leading DMOs and operators to share their insights and case studies, creating a dynamic discussion around the following topics:
- Understanding the Changing Landscape: Impact of technology, consumer behavior, global events, etc
- Traveler-Centric Approach: Focusing on the travelers' changing needs and values
- Data-Driven Insights: Using data analytics and traveler insights to inform marketing
- Storytelling: Creating and amplifying a compelling brand story
PANELISTSAlison Metcalfe Executive Vice President, Head of North America & Australia/NZTourism IrelandSteve BornChief Marketing OfficerGlobus Family of BrandsCraig CompagnonePresident, AmericasMMGY Global
