USTOA Events

2019 USTOA Digital Marketing Academy


Event Details

January 23, 2019
New York, NY

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USTOA will host its second Digital Marketing Academy on January 23, 2019 in New York City. The program will be as follows:

Breakfast with Google...Prepare to be uncomfortably challenged! Dougal McKenzie, Google's Head of Industry for Travel, will share thoughts on Winning Tomorrow's Traveler in an AI First World.

Morning Digital Marketing Sessions

TRACK A
Designed for front line marketing staff who execute day-to-day initiatives as well as help craft strategy, these back-to-back sessions provide best practices and measurement metrics, as well as how to determine ROI for the backbone of many campaigns: email marketing. But, even the sharpest emails in the world can fall flat if the rest of your marketing “ecosystem” isn’t up to snuff. Learn how to spot and fix trouble before it happens.  Manager-level marketing executives will find these sessions as valuable refreshers. Presented by Ross Evans, Vice President, Redpoint

Effective Email Marketing 
Auditing Your Digital Marketing Ecosystem

TRACK B 
These sessions are designed for senior managers/executives, from director to chief marketing officer, who are responsible for high level goal and strategy development, and marketing budget.  With content at the 30,000-feet level, each of these sessions address how to prioritize resources and provide guidance to make the choices that are right for your company. Presented by Chris Miranda, Principal, Redpoint

How to Spend Your Marketing Budget Wisely
Social Influencers:  Holy Grail or Fool’s Gold? 

Afternoon Sessions
How Sound Impacts the Way We Think, Feel and Buy with Kristen Lueck, Head of Strategy and Partnerships, Man Made Music

Future of Branded Video Content with Butter Works Chief Executive Office, Paul Greeenberg and Chief Creative Consultant, Vince Peone

Long Haul Travel in a Digital World, USTOA Group Travel Research presented by Julie Averay-Cuesta, Senior Vice President Destination Services, Myriad an MMGY Global Company

Tying It All Together: Now What? with Chris Miranda

Cocktail Reception

For more details, please login below.

Please contact Luis Maravi at membership@ustoa.com or call him at 212-599-6599 ext 27 should you have any questions.


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