USTOA Events

2020 USTOA Digital Marketing Academy


Event Details

January 22, 2020
New York, NY

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Registration is now open for the third USTOA Digital Marketing Academy on January 22, 2020 in New York City. This one day immersion is designed for members to sharpen their marketing skills, learn about new and emerging digital practices and trends, and hear from leaders across the industry. 

New Speaker Announced! Peter Ladka, president & CEO of GeekHive

The Future of Digital Marketing in a World of Transformation

Today’s fast-moving economy requires business leaders to think proactively, act strategically, and perform optimally to keep up with customer demand and stave off competition. But many organizations are either struggling to realize the power of their marketing technology investments, or need help finding the right solutions. In this session, business and marketing executives will hear how organizations are using integrated, scalable solutions to unify the customer journey and drive business growth. Discover what is on the horizon for digital marketing in 2020 and learn how the 5 pillars of marketing technology (Content Management, Customer Data, Marketing Automation, eCommerce, and Analytics) can support your digital transformation for successful business outcomes.

GeekHive is a marketing technology consultancy that helps organizations digitally transform and unlock the power of their technology investments.

Additional Speaker: FACEBOOK'S JASON DAILEY
As an Agency Development lead at Facebook, Jason partners with agencies to help them navigate the changing digital landscape, drive growth and differentiation, and deliver meaningful business outcomes for their clients.

This year's breakfast speaker is American Airlines' John Gustafson, Vice President - Digital Customer Experience. Responsible for developing and executing strategy across all digital channels including mobile and aa.com, John also overseas merchandising, analytics, content, and user experience and design for both customer and team member self-service tools.  

Details on the MORNING EDUCATIONAL SESSIONS included on the "Agenda" tab of the member-only page.  Click through to login and register now!

You spoke... we listened: The DMA is in a new venue this year. The Stewart Hotel in midtown Manhatttan - which is offering a preferred USTOA group rate and free Wi-Fi throughout the conference space. Lunch will be an opportunity to network and engage with your fellow participants. 

From a past attendee: Well designed with interesting speakers, relevant material, good format, and the presentations were engaging and informative. Content was well balanced, started with covering some of what I knew but challenged me with being at least two-thirds new ideas or new perspectives. I am inspired and encouraged!

Bring your reusable water bottle and enter to win special prizes!

Please contact Luis Maravi at membership@ustoa.com or call him at 212-599-6599 ext 27 should you have any questions.


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