USTOA Events

SIR - Sustainability is Responsibility Summit

Event Details

September 1-2, 2020
Bodø, Norway


Update on March 20, 2020
In light of the COVID-19 outbreak, USTOA has decided to reschedule this event to September 1-2, 2020 in Bodø, Norway. 

The world’s increasing population and improving economy is leading to growth in global travel. More people are seeking to explore and discover the world than ever before, leading to increased environmental concerns and impact on vulnerable areas. Sustainable travel will be the new norm, and people will be more and more conscious of where they travel, how they travel and the physical and societal impact their travel has on the areas and communities they visit. The global tourism industry needs to work together, through the whole value chain, to find a way that tourism and the tourism industry can be maintained long-term without harming natural and cultural environments whilst still maintaining profitability.

USTOA's first SIR - Sustainability is Responsibility Summit will now take place in Bodø, Norway on September 1-2, 2020. It will bring member representatives from across the travel industry value chain to the table for interactive dialog, educational content and case study learnings. The goal is to foster future collaborations, innovative approaches and cross-sector education that will benefit everyone involved to set the path for a more sustainable future for the travel industry.

The Summit is designed as an executive-level interactive conference with inspirational and educational content, aiming to give all attendees valuable insight, a chance to reflect, discuss, learn and gain knowledge that you can utilize for your own unique needs and business development purposes. It is suitable for executive level attendees, CEO's and Directors, and attendance will be capped at 50 leaders to secure a qualitative level of involvement and interaction. 

Expressions of interest in attending are open to both USTOA Active and Associate Members with a focus on senior leadership (CEO's and Directors). This event is designed to bring together a cross-functional representation of the travel industry with the intention of assembling a diverse, comprehensive group to create meaningful outputs not just for those participating, but also the industry at large. For that reason, and given our capacity limitations, although all USTOA Active and Associate Members are welcome to express interest in attending, final selection of delegates is at the sole discretion of USTOA and Visit Norway. For those selected to participate, the registration fee will be $300 per delegate. 

Two interactive, result oriented and action based days structured as follows:

Day 1, Tuesday, September 1:
Keynote Session
A keynote speaker meant to both inspire and instruct delegates while setting the tone for a productive summit. We are currently finalizing the keynote speaker, who will be an internationally recognized authority in the areas of sustainability and positive impact tourism.

Panel Discussion
Specially selected Active Members share their success stories and the challenges they faced and overcame in implementing sustainability into their business models

Roundtable Discussions
Faciliated group discussions utilizing tools and proven methods to gain actionable outcomes both for delegates individually, and the industry as a whole. This discussion will be a moderator (to be announced).

Fireside Chats
Specially selected Associate Members share how they tackle sustainability and demostrate how they have made it a profitable part of their operations. 

Path Forward
Reflections & feedback, actions & interactions moving forward

Day 2, Wednesday, September 2: Local excursions and site visit(s) to experience and get first-hand inspiration from innovative and sustainably value-driven products and services.  

SIR Moderator:
Malcolm Preston
Former head of PWC's Global Sustainability Division and

PWC's Global Travel & Tourism
Currently, on the Faculty at Harvard and the Kellogg School of Management

USTOA Members: to let us know you are interested in attending, please log into the USTOA Members Room (button at top right corner of this page) then complete the registration link located under the "Registration" tab on this page. 

Please contact Peggy Murphy at with any questions. 


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Upcoming USTOA Events

2020 USTOA Congressional Caucus
June 9, 2020 EDT — June 10, 2020 EDT
This event has been cancelled.
USTOA Summer Board of Directors Meeting
July 29, 2020 PDT — July 30, 2020 PDT
All Active Members are invited to attend the summer Board of Directors Meeting
SIR - Sustainability is Responsibility Summit
September 1, 2020 PDT — September 2, 2020 PDT
The world’s increasing population and improving economy is leading to growth in global travel.

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