USTOA SIR Education Series - Accessibility 101: What Your Disabled Customers Need
Photo Credit: Polish Tourism Organization
Wednesday, February 18th, 2026
11:00am to 12:00pm ET
Join us for this next installment of the USTOA SIR Education Series, where we will discuss the fact that travelers with disabilities represent one of the largest underserved markets in global tourism, and they are actively seeking travel businesses that understand their needs. In this session, John Sage will break down the essential accessibility requirements of disabled travelers and explain how small, achievable changes can significantly increase customer satisfaction and market reach. Attendees will gain a clear understanding of why accessibility matters, who it benefits, and how it strengthens business performance.
Target Audience Travel businesses, tour operators, destination managers, sustainability teams, product development teams, operations staff, and anyone within the USTOA community interested in improving accessibility and customer inclusiveness.
Speaker John Sage, Founder and CEO, Accessible Travel Solutions
A zoom link will be sent out one day prior to the webinar.
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