USTOA SIR 2026 Summit in Jordan

The summit will bring member representatives from across the travel industry value chain together for interactive dialogue, educational content, and case study learnings. Our first SIR summit in 2022 focused on the "why" part of creating a sustainability business case, the 2023 SIR summit, in collaboration with Tourism Cares, focused on the "how", and the 2024 SIR summit focused on you, our members. The 2025 SIR summit will continue on that path as it seeks to address sustainability goals in our industry and establish tangible best practices to help you move forward in your individual sustainability journeys. To learn more about past USTOA SIR summits, please take a moment to review the SIR 1.0 Summit Executive Report, the SIR 3.0 Summit Executive Report, and the SIR 4.0 Summit Executive Report.

As the state of our world evolves, so does the focus of our SIR Community, as it continuously changes due to our members' passion to advance their own sustainability strategies. With this change comes a new set of challenges that our members face, driving us to once again base the SIR summit around a fresh set of focus areas. 

PRELIMINARY SUMMIT PROGRAM 


A more detailed itinerary will be provided soon. 

Expressions of interest in attending are open to both USTOA Active and Associate Members with a focus on those who play a role in sustainability and DEI initiatives at their companies. This event is designed to bring together a cross-functional representation of the travel industry with the intention of assembling a diverse, comprehensive group to create meaningful outputs not just for those participating, but also the industry at large. The registration link and more information on the program can be found below.

The deadline to register is February __, 2025.

OFFICIAL PARTNERS:
Destination:
With the support of official airline and hotel: