The summit will bring member representatives from across the travel industry value chain together for interactive dialogue, educational content, and case study learnings. Our first SIR summit in 2022 focused on the "why" part of creating a sustainability business case, the 2023 SIR summit, in collaboration with Tourism Cares, focused on the "how", and the 2024 SIR summit focused on you, our members. The 2025 SIR summit will continue on that path as it seeks to address sustainability goals in our industry and establish tangible best practices to help you move forward in your individual sustainability journeys. To learn more about past USTOA SIR summits, please take a moment to review the SIR 1.0 Summit Executive Report, the SIR 3.0 Summit Executive Report, and the SIR 4.0 Summit Executive Report.

As the state of our world evolves, so does the focus of our SIR Community.  Our members' passion for responsible travel drives them advance their own sustainability strategies in a way that tackles current needs of our industry. You will see these needs addressed throughout the SIR summit as a fresh set of sustainability focus areas. 

• Industry challenges such as aviation, carbon, overtourism, and climate risk will be addressed by value chain organizations in focus groups that will work together leading up to the summit. 

• How a successful model of community based tourism can be repeated in other destinations and the challenges that come with it. 
• The need for a sustainable value chain and the benefits...TBD.

PRELIMINARY SUMMIT PROGRAM 


A more detailed itinerary will be provided soon. 

See below to view the Impact Partners that Jordan has partnered with Tourism Cares on.

Expressions of interest in attending are open to both USTOA Active and Associate Members with a focus on those who play a role in sustainability and DEI initiatives at their companies. This event is designed to bring together a cross-functional representation of the travel industry with the intention of assembling a diverse, comprehensive group to create meaningful outputs not just for those participating, but also the industry at large. The registration link and more information on the program can be found below.

The deadline to register is March 1, 2026.

OFFICIAL PARTNERS:
Destination:
With the support of official airline and hotel: