USTOA Events

USTOA Sustainability Is Responsibility
(SIR) 3.0 Summit in Singapore

Event Details

May 18 to 21, 2024

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USTOA will hold the third USTOA Sustainability is Responsibility (SIR) 3.0 Summit in Singapore from May 18 through 21, 2024. In partnership with the Singapore Tourism Board, USTOA invites its Active and Associate Members to the Summit to foster collaborations, participate in cross-sector learning, and set the path for a more sustainable future for the travel industry.

The Summitwill bring member representatives from across the travel industry value chain to the table for interactive dialog, educational content and case study learnings. Our first SIR summit in 2022 focused on the "why" part of creating a sustainability business case, while the 2023 SIR summit, in collaboration with Tourism Cares, focused on the "how". The 2024 SIR summit will be focused on you, our members, to allow us to collaborate as a whole to address and establish sustainability goals in our industry, while creating tangible best practices to help you move forward in your individual sustainability journeys.

The Summit is designed as an executive-level interactive conference with inspirational, interactive and educational content, aiming to give all attendees valuable insight, a chance to reflect, discuss, learn and gain knowledge that you can utilize for your own unique needs and business development purposes. It is suitable for executive level attendees, CEOs and Directors, and attendance will be limited to secure a qualitative level of involvement and interaction. Sustainability staff members are also welcome and encouraged to attend.

Expressions of interest in attending are open to both USTOA Active and Associate Members with a focus on senior leadership (CEO's and Directors). This event is designed to bring together a cross-functional representation of the travel industry with the intention of assembling a diverse, comprehensive group to create meaningful outputs not just for those participating, but also the industry at large. For that reason, and given our capacity limitations, although all USTOA Active and Associate Members are welcome to express interest in attending, final selection of delegates is at the sole discretion of USTOA and Singapore Tourism Board. For those selected to participate, the registration fee will be $300 per delegate. 


The agenda is still being developed, but here is a rough outline of what you can expect:  
Friday, May 17, 2024 
-Arrival in Singapore with optional activities and dinner suggestions
Saturday, May 18, 2024  
-Welcome by USTOA and Singapore Tourism Board
-General Session
-Off-site activity
-Welcome reception followed by dinner
Sunday, May 19, 2024
-Morning: Off-site activity and tours
-Afternoon: General Session
-Evening: Off-site tour, followed by dinner

Monday, May 20, 2024

-Morning: Off-site activity and tours
-Afternoon: General Session
-Evening: Off-site tour, followed by dinner

Tuesday, May 21, 2024
-Final morning session, followed by farewell from USTOA and Singapore Tourism Board
-End of official program
-Optional lunch and afternoon tour 

Online registration will open by early October. Please contact Molly Laycob, USTOA Global Social Impact Manager at with any questions.


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