USTOA Events

Webinar: SIR - Sustainability Is Responsibility - Taking the Next Step on your Sustainability Journey

Event Details

Thursday, November 3, 2022
1:00pm - 2:00pm ET


To follow up on the success of USTOA's first-ever SIR - Sustainability Is Responsibility Summit in May, USTOA has invited our facilitator from the Kellogg School of Management, Malcolm Preston, back to moderate a webinar to present the big themes from our summit in Norway and look at how you can take those learnings and apply them towards taking the next steps on your own sustainability journey. 

In this special one-hour session, you will hear from experts in the field of sustainability addressing the key themes of
1) In a complicated space like sustainability, how do you focus on what matters?
2) The value in collaboration vs competition
3) How to answer the core question, "Would they want you back?"

Malcolm Preston will also facilitate a panel discussion with USTOA members who attended SIR Summit in Norway to regroup on their key takeaways, how they have implemented those takeaways into their businesses, and their advice for those just starting out on their sustainability journey.

The lessons learned in Norway whether you attended or not, build a strong foundation for our own sustainability education. This April 19-21, 2023, Tourism Cares will bring their next Meaningful Travel Summit to Norway, building upon SIR to provide ways in which each of us can take action on our sustainability journey. Through the lens of Norway's "Nordic" method, the Summit (or SIR 2.0 for those who attended in May) will examine how more progress can be made on sustainable product development, stakeholder investment, and adaption to the changing environment. Learn more from Tourism Cares on what to expect and how to register. 

This session is relevant for USTOA Active and Associate members that are both first starting out in the sustainability space, and those that have already put a significant sustainability strategy in place. An interactive Q&A will follow the session allowing our facilitators to address any specific questions you may have.

Download the Executive Summary from the 2022 SIR Summit
View the 2022 SIR Summit Video

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