USTOA Events

Tourism Cares With Norway and USTOA SIR


Event Details

April 19-23, 2023
Tromsø and Svalbard, Norway


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Join us for an incredible experience in Tromsø and Svalbard, Norway for Tourism Cares' Meaningful Travel Summit 2023 and USTOA SIR (Sustainability is Responsibility) from April 19 to 23, 2023.


Tourism Cares with Norway, developed in partnership with Innovation Norway, will immerse participants in ways to progress their sustainability journeys - through multi-sector collaborations showcasing climate action strategies, learnings from the Indigenous Sami people, and practical tools for sustainable destination management. Through the lens of Norway’s “Nordic” method, the Summit will examine how more progress can be made on sustainable product development, investments in stakeholder engagement, and adaptation in a changing environment.

In May, 2022, USTOA held its first-ever Sustainability is Responsibility Summit (SIR), held in Bodø, and set the important groundwork for WHY travel leaders must create livable and thriving communities in order to deliver high-quality, authentic experiences for visitors - and the foundation to do that within their organizations. The upcoming Tourism Cares with Norway Meaningful Travel Summit will build upon that, diving into the HOW - through mutual collaborations - showcasing climate action best practices, learnings from indigenous people, and detailing inspirational case studies for sustainable destination management. 

Attended by top tour providers, trade media, travel advisors, and influential changemakers, attendees of the Meaningful Travel Summit will spend 4-5 days experiencing unique, in-country offerings.

Due to interest and limited capacity, we are using an application process for registration. Please complete this brief form no later than January 13, 2023. Upon completion, a Tourism Cares representative will be in touch to confirm your application status.

Please note: The cost to attend is $1,450 USD, which includes domestic airfare in Norway. The costs for hotels and international airfare to and from Tromsø will be on your own. Full package details, including accommodation recommendations, will be available when registration launches in early 2023.


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