he Travel Corporation CEO Brett Tollman would like to make one thing perfectly clear: his companies, which include the Luxury Gold, Insight, Trafalgar and Contiki brands, are NOT "tour operators." Rather, they run "guided vacations."
And they don't operate buses. The word buses, he says, conjure up images of Greyhound and yellow school buses. His companies put their guests on modern coaches with comfortable seats and endless legroom, WiFi, outlets, even seams in the tables on their European vehicles to hold guests' personal tablets.
The old school journalist in me wants to respond, "semantics." After all, we news people have always been trained to use the simplest, most common words to describe anything and everything.
But after spending two days recently with Tollman, his executives and a group of travel professionals at Travel Corp.'s annual advisory board meeting, it became clear why they are so sensitive to the various terms as they work to lure a new generation away from the cruise sector and back into their space.
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