USTOA in All Africa

Published Mar 24, 2019 12:00AM

Addis Ababa — Ethiopia's performance in the tourism sector has attracted the United States Tour Operators Association (USTOA), which arrived today in Addis Ababa. The Association has decided to hold its 2019 USTOA out of country meeting in Ethiopia and assess the country's potential because of the World Tour and Tourism Council's report on Ethiopia. Briefing the media this morning, CEO of the Association, Terry Dale said the decision came after realizing that Ethiopia was among the top 10 emerging tourist destinations, and tourism has been increasing significantly.

Ethiopia's Travel and Tourism Economy grew by 46.8 percent in 2018, the largest of any country in the world, according to the World Tour and Tourism Council's review on the economic impact and social importance of the sector.

During their week-long stay, they will hold annual meeting which focuses on the achievements of the association for the first quarter of 2019 and put direction for the months to come.

Some 40 people drawn from active members of the association have come to Ethiopia to attend the out of the country meeting and assess the business potential in the country.

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