USTOA In Travel Agent West

Published Dec 22, 2019 12:00AM

U.S. Tour Operators Association (USTOA) released results of a members survey at its annual Conference & Marketplace, held this month in Orlando, Fla. The responses show optimism for the year ahead. Roughly 82% of members expect to see growth in sales next year, with 45% expecting sales to increase by 10% or more.

Why It Matters
The survey shows a strong industry overall — 69% of members reported an increase in sales for 2019, and 62% said they increased staff in 2019. More than half (56%) forecast increasing staff size again in 2020. As a result, advisors can expect to see further investment by tour companies — with added itineraries and options.

Fast Facts
- Reinforcing the contribution travel advisors make to USTOA members’ businesses: 84% report the use of advisors to sell their products. More than half (51%) of members’ bookings in 2019 were through a travel agency. For the year ahead, nearly all (94%) respondents anticipate business booked through travel advisors to remain the same or increase in 2020.

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