USTOA News

USTOA In Travel Agent Central

Published Jan 9, 2020 12:00AM


The May 20-21 program includes inspirational and educational content, case study learnings and interactive dialogue presented through a series of panel and roundtable discussions, keynote presentations and fireside chats. The summit is aimed at fostering future collaborations, innovative approaches and cross-sector education that will benefit all participants. 

“Achieving sustainable tourism is a complex initiative that is best addressed globally by working together as an industry in order to maintain long-term impact,” said Terry Dale, president, and CEO of the USTOA, in a written statement.

To moderate and facilitate the summit, USTOA and Visit Norway tapped sustainability thought-leader Malcolm Preston, who specializes in the measurement and valuation of environmental, social and economic impacts. Preston served as Global Head of Sustainability Services at PriceWaterhouseCoopers (PwC) until his retirement in 2018. In that role, he developed and led a global team of 700 sustainability and climate change experts. Prior to that, he led the PwC Travel and Tourism Group from 1996 to 2010. Today, Preston is an Adjunct Professor at Kellogg School of Management at Northwestern University teaching Sustainable Decision Making. He is also visiting Faculty at Harvard Business School, teaching on their Exec Ed Sustainability Leadership program. In addition, Preston is a moderator/facilitator for the Responsible Business Forum, a series of four large annual sustainability conferences around the globe.

Read The Full Article Here


SHARE THIS

Latest USTOA Blog Posts


Experience Aromatic Adventures in the Amazon Rainforest
Experience Aromatic Adventures in the Amazon Rainforest By: Visitbrasil.com The Amazon Rainforest is one of the most impressive and biodiverse natural wonders on the planet. Considered the largest tropical forest in the world, it harbors an incomparable wealth of wildlife, unique ecosystems, and ancient indigenous cultures. Spending six days immersed in the Uatumã Sustainable Development… Read More
Leave Your Mark, Not Your Footprint: A Guide to Sustainable Travel in Spain 
Leave Your Mark, Not Your Footprint: A Guide to Sustainable Travel in Spain  By: Turespaña It might not come as a surprise that Spain is one of the leading tourist destinations in the world for its vibrant culture, rich history and stunning landscapes. But did you know that Spain is a global leader in sustainable… Read More
Making Travel Meaningful: Connecting with Indigenous Communities
Making Travel Meaningful: Connecting with Indigenous Communities By: Gina Bang, Chief Sales & Marketing Officer, Avanti Destinations In a world increasingly dominated by mass tourism, travelers are seeking more meaningful experiences. Immersing yourself in the traditions of indigenous communities offers a window into a world that is both ancient and profoundly different from our own.… Read More
USTOA $1 Million
Travelers Assistance Program

A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.

Learn More

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing