NEW YORK – The United States Tour Operators Association (USTOA) released findings from a survey of its Active Members about post-COVID 19 plans for recovery and resumption of business. According to Terry Dale, USTOA president and CEO, the recent research is part of USTOA’s ongoing efforts to support and inform its members throughout the coronavirus crisis.
According to the survey, more than half (57%) of Active Member respondents reported that business on the books for 2021 is rebooked guests from cancelled 2020 departures. One third (32%) of Active Member business for 2021 is existing reservations made prior to the coronavirus outbreak, and 11% represents new reservations made in 2020.
According the survey, 80% percent of current Active Member traveler bookings are to international destinations, the remaining 20% of traveler bookings are to North America (US, Canada and Mexico).
“While short-term uncertainty remains, the survey of our tour operator members reveals that the desire among consumers for international travel remains promising, especially looking ahead to 2021,” said Terry Dale, USTOA president and CEO. “Our Active Members are taking a destination-by-destination approach to resume operations around the globe, with cautious optimism for an anticipated return to business in various regions this fall.”
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