The United States Tour Operators Association (USTOA) and marketing agency MMGY Global, partnered to conduct the 2020 Portrait of the American International Traveler Survey, which captures the underlying motivations and future intentions that influence travelers’ behavior. According to the survey, the outlook for 2020 is promising with American international travelers are intending to take 2.2 international vacations in the next 12 months, and most notably, 37 percent are wanting to travel more this year than last.
The Portrait of American International Travelers Survey profiled 2,026 affluent American travelers with an annual household income of over $100,000, who have current passports, who are qualified to have traveled outside of North America in the past two years and intend to travel outside of North America in the next two years. It’s a group that feels their identity is closely intertwined with travel, with 64 percent reporting they believe the destinations they visit say a lot about who they are.
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