The travel industry is taking a catastrophic hit. According to a recent analysis by the US Travel Association, COVID-19 has already resulted in a loss of 8 million travel-related American jobs. Additionally, total spending loss on travel in the United States, which includes transportation, lodging, retail, attractions, and restaurants, is expected to top a half a trillion dollars by year end. This projected $502 billion is a 45 percent decrease from last year, and is nine times greater than the impact of 9/11.
How Heritage Travel Deepens the Family Story By Scott Dunn For a growing number of travelers, the question driving a journey is no longer just where to go, but how to connnect in a way that transcends an ordinary vacation. Ancestry travel is one of the defining trends of 2026, pointing to a shift in […]
How Gen Z Is Turning Wellness Into an Adventure By Toni Ambler, Chief Customer Officer, Contiki For Gen Z, wellness is no longer something squeezed into the day out of obligation; increasingly, it’s becoming a hobby, a social outlet and a way to find community. Run clubs and group walks are taking the place of […]
From Los Angeles to Casablanca: How Connectivity Is Reshaping Morocco’s Reach By Royal Air Maroc On June 7, 2026, Royal Air Maroc’s inaugural flight from Casablanca touched down at Los Angeles International Airport, greeted by a celebratory water cannon salute, traditional Moroccan mint tea poured from a silver teapot, and a gate ceremony that reflected […]
USTOA $1 Million
Travelers Assistance Program
A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.
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