Press Releases

USTOA Taps Cornell's SC Johnson School of Management for Consumer Research Projects

Published Feb 11, 2014 1:40PM


NEW YORK – February 11, 2014 – The United States Tour Operators Association (USTOA) has engaged the expertise of graduate students from Cornell University’s prestigious SC Johnson Graduate School of Management to undertake a consumer insights project for its membership.

 

Announced at USTOA’s Annual Conference & Marketplace in Scottsdale, AZ, in December, the consumer research project is the first step of a multi-year “Innovation Lab,” intended to better define today’s tour customer and help members create relevant products and experiences for future generations.

 

The project kicked-off in mid-February at USTOA headquarters in New York City with eight assigned students as well as USTOA executive committee and marketing committee members.  Pictured above are: Terry Dale, president & CEO, USTOA; Derek Mayer and Grace Schiodtz from Johnson; Jerre Fuqua, president, Travcoa and USTOA chairman; Janice Claudio from Johnson; and Paula Twidale, executive vice president, Collette and USTOA vice chair.

 

“To say this partnership with Johnson is exciting is an understatement,” said Dale. “This initial meeting completely energized our board members who were there and sparked some insightful conversation and questions from the students.  We have embarked on a new path for USTOA, one that we’re confident will yield critical intelligence to help shape our member’s current and future product and business development,” he added.

 

Results from this initial research are expected to be completed by mid-May.

 

About USTOA: 

Representing more than $11 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe.   Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. 

 

As a voice for the tour operator industry for 40 years, USTOA also provides education and assistance for consumers and travel agents. For more information about USTOA, visit ustoa.com, call 212.599.6599 or email information@ustoa.com.

 

Contact:

Gina Sisco/Liz Carty

Redpoint Marketing PR., Inc.

212-229-0119

Sisco@redpointpr.com

Carty@redpointpr.com

SHARE THIS Download PDF

Latest USTOA Blog Posts


Debunking Common Myths about Guided Vacations
Debunking Common Myths about Guided Vacations By Lisa Sands, Director of Marketing, CIE Tours As it relates to fast-paced journeys through Europe, you’ve likely heard the phrase “if it’s Tuesday, this must be Belgium!”.  A 1969 movie by that name exaggerated the experiences people had in the early days of motorcoach touring; and although the… Read More
Windstar Celebrates 35th Anniversary of Polynesian Cruises
Windstar Celebrates 35th Anniversary of Polynesian Cruises By: Carolyn Spencer Brown Christopher Prelog has been to French Polynesia many times and one thing stays true for him on every visit. “There is a state of mind about Polynesia that blends natural beauty, a sense of grace and peace and, importantly, the energy of the people.”… Read More
Regenerating The Red Sea
Regenerating The Red Sea Located on the west coast of Saudi Arabia, the Red Sea is evolving as a year-round destination with a key focus on regeneration through sustainable practices that include 100% commitment to renewable energy, modern technology to provide personalized digital services, and immersive experiences for a “true Arabian” adventure.   The Red Sea… Read More
USTOA $1 Million
Travelers Assistance Program

A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.

Learn More

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing