Press Releases

Hurtigruten Joins USTOA

Published Apr 27, 2017 12:00AM


NEW YORK – April 27, 2017 – Hurtigruten, a leader in expedition cruising has joined The United States Tour Operators Association (USTOA) as its newest Active Member. This is the fourth new Active membership to join the association in 2017, bringing USTOA’s current total to 56 Active Members representing nearly 160 brands.


“Expedition cruising is one of the fastest growing segments in the cruise industry, with most of the growth coming from North America,” said Terry Dale, president and CEO of USTOA. “Hurtigruten is a long time specialist in this thriving market and we’re delighted to welcome their team to USTOA.”


“Hurtigruten’s overall strategy is to aggressively grow our footprint in the USA,” added Gordon Dirker, Managing Director, Hurtigruten North America. “While our company has been in business since 1893, we know that our US based resellers are looking for that added security when committing their customers’ hard earned dollars. Being part of this prestigious and trusted organization establishes these objectives instantly. In addition, we recognize the need for a strong voice for our industry overall, which is another reason why we joined USTOA.”


Hurtigruten is a world leader in exploration travel and the largest cruise operator in Antarctica, sailing to the most remote destinations including year-round sailings along Norway's coast. The company’s fleet of intimate ships, which each carry between 100 to 646 guests, allows travelers to enjoy the scenery and culture of the destination in a relaxed atmosphere.


Hurtigruten is building the world’s first hybrid cruise ship. Known for being at the forefront of expedition and adventure travel, Hurtigruten has been honored as TravelAge West’s WAVE (Western Agents’ Votes of Excellence) 2016 “Best Expedition Cruise Line,” USA Today’s Readers’ Choice “The Best Boutique Cruise Line,” and Travvy Awards’ 2016 “Best Polar Expedition Operator” and “Best Shore Excursion.”


Hurtigruten is located at 1505 Westlake Avenue North, Suite 125, Seattle, WA  98109.  For more information, visit or call 866-552-0371. 


For more information on USTOA, visit, call 212-599-6599, or email


About USTOA: 

Representing nearly $15 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 8.6 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe.   Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. 


As a voice for the tour operator industry for more than 40 years, USTOA also provides education and assistance for consumers and travel agents.



Gina Dolecki/Katherine Henry                                            

Redpoint Marketing PR., Inc.

212-229-0119 /   




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