USTOA LAUNCHES NEW WEBSITE DESIGNED TO INFORM AND INSPIRE MEMBERS, ADVISORS, AND TRAVELERS

NEW YORK (January 28, 2025) – Terry Dale, president & CEO of the United States Tour Operators Association (USTOA), announced the launch of the association’s new website today, developed and designed to meet the needs of its core stakeholders of members, travel advisors, and consumers.

“The new USTOA.com site has a vibrant, fresh design and overall streamlined user experience with distinct hub pages for each of our stakeholders,” said Dale. “The website communicates to both current and prospective members ‘why’ USTOA is an essential partner in their businesses, a message that carries through to our valued travel advisor audience. And inspiration for travelers is abundant including details of the USTOA $1 Million Travelers Assistance Program,” he continued.

Dale also pointed out the use of video featuring current tour operator and associate members to convey the message of the number of ways USTOA is an essential partner in their success.

Active and Associate Members will find an improved user experience and ease of use along with an enhanced event calendar color coded for improved search for general events, the Annual Conference & Marketplace, networking events, and educational series, and more. The USTOA Sustainability Resources Hub, open to all members, details the association’s commitment to a responsible future for travel with links to the USTOA Five Year Sustainability Plan and the USTOA Sustainability Promise, along with a number of educational resources.

Travel advisors will find easier access to connect with leading tour operators as well as resources for updates on travel news, trends, and tools to enhance their business.

For travel advisors and travelers, the USTOA blog features posts from members for travel inspiration around the world. Improved filtering options allow easier navigation to find relevant stories as each post is categorized by destination. The new hub for travelers connects to trusted tour operator members and USTOA certified travel advisors through dedicated links to each.

For more information about USTOA, visit USTOA.com. About USTOA: Representing $24.4 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 8.4 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 50 years, USTOA also provides education and assistance for consumers and travel advisors and a leading advocate to ensure a sustainable future for travel across the globe.

Contact: Gina Dolecki/Gabrielle Naucke
Redpoint 212-229-0119
dolecki@redpointmarketingpr.com /naucke@redpointmarketingpr.com