USTOA Showcases International Music Videos Throughout April
#ComeTogetherWithUSTOA highlights musicians from around the world
on USTOA’s Facebook and Instagram
NEW YORK – April 9, 2020 – The United States Tour Operators Association (USTOA) invites the travel community to virtually #ComeTogetherWithUSTOA in April by tuning into USTOA’s social channels for international music videos. As people practice social distancing and all public gatherings are canceled, including concerts and performances, USTOA will be bring people together with music videos from artists based in the destinations that tour operators members visit.
“As USTOA members come together to begin to plan for recovery, this social media campaign will allow our global community to virtually unite through the inspiring universal language of music,” said Terry Dale, president and CEO of USTOA. “By supporting international musicians, destinations, and tour operators throughout the month, we hope to offer uplifting and engaging content.”
Kicking off the campaign on April 1 was Ailbhe Reddy, the indie-Irish-folk singer based in Dublin. Since then, the daily features have included bands, songwriters, and even accordionists, from Nova Scotia, Mexico, London, and Finland. Upcoming artists will include a twin-duo of violinists from Sicily and a country band from Tanzania. By following @USTOA on Facebook and @ustoanyc on Instagram, viewers can watch videos and see photos from USTOA tour operators.
Representing nearly $19 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 9.8 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 40 years, USTOA also provides education and assistance for consumers and travel agents.
Gina Dolecki/Ashley Mindnich