Press Releases


Published Jan 25, 2023 12:00AM

The New Role Will Focus and Strategize on USTOA’s Sustainability and DEI Initiatives 

NEW YORK (January 25, 2023) - The United States Tour Operators Association (USTOA) welcomes Molly Laycob as its first ever Global Social Impact (GSI) Manager. Laycob has previously held positions in the sustainability sector as head of sustainability at WorldStrides and most recently sustainability manager for the Village of Glenview, Illinois. She also is a certified LEED Green Associate for the US Green Building Council. 

The goal of this newly created role is to support the development and implementation of USTOA’s Corporate Social Responsibility (CSR) platform to include sustainability and diversity, equity, and inclusion (DEI). Laycob will be responsible for leading initiatives and subsequent projects that positively impact USTOA members and the communities in which they operate.  

Laycob will assist USTOA President and CEO Terry Dale with special projects and initiatives. 

“Molly has a clear passion for social responsibility which strongly aligns with USTOA’s mission of sustainability and DEI,” said Dale. “We are thrilled to have her on the team and look forward to the positive impact this position will have for our members and the industry at large.”  

Other job responsibilities for the GSI manager include defining a CSR roadmap aligned to the corporate strategy to engage USTOA members and deliver environmental, social and governance (ESG) initiatives; supporting members in promoting and raising awareness of sustainability and DEI; overseeing environmental reporting, and, serving as a liaison between USTOA and other trade associations.  

For more information on USTOA, visit  

About USTOA:   

Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.  As a voice for the tour operator industry for 50 years, USTOA also provides education and assistance for consumers and travel agents. 



Gina Dolecki/Alice Phillips  


212-229-0119 /  



Latest USTOA Blog Posts

Unexpected Holiday Dishes Around the Worldwith recipes
Unexpected Holiday Dishes Around the World – with recipes By: Gina Bang, Director of Marketing, Avanti Destinations One of the best-loved parts of any holiday is the special food we celebrate with, both savory and sweet. Here, we present 12 holiday specialties – with links to recipes – from countries as diverse as Morocco, Japan,… Read More
Floating Down the Path to Zero Waste 
Floating Down the Path to Zero Waste  By: Uniworld Boutique River Cruises Some travelers start to worry when they see their favorite brands start developing “greener practices.” Maybe they suspect greenwashing, maybe an excuse to cut costs… or maybe they care deeply about sustainability, but don’t want to make sacrifices with their hard-earned vacations.   Not… Read More
Meet Australia’s First Nations in Three Amazing Stops 
Meet Australia’s First Nations in Three Amazing Stops  By: Christian Baines Australia is a land of superlatives. Besides the world’s biggest island, it’s also home to the world’s oldest living culture. Around 500 Aboriginal nations are spread across all six of Australia’s states and two territories today. With distinct languages, traditions, legends, and methods of… Read More
USTOA $1 Million
Travelers Assistance Program

A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.

Learn More

Our website is set to allow the use of cookies — for more information click here. If you consent to cookies please click "Proceed" or simply continue browsing