Press Releases


Published Jan 25, 2023 12:00AM

The New Role Will Focus and Strategize on USTOA’s Sustainability and DEI Initiatives 

NEW YORK (January 25, 2023) - The United States Tour Operators Association (USTOA) welcomes Molly Laycob as its first ever Global Social Impact (GSI) Manager. Laycob has previously held positions in the sustainability sector as head of sustainability at WorldStrides and most recently sustainability manager for the Village of Glenview, Illinois. She also is a certified LEED Green Associate for the US Green Building Council. 

The goal of this newly created role is to support the development and implementation of USTOA’s Corporate Social Responsibility (CSR) platform to include sustainability and diversity, equity, and inclusion (DEI). Laycob will be responsible for leading initiatives and subsequent projects that positively impact USTOA members and the communities in which they operate.  

Laycob will assist USTOA President and CEO Terry Dale with special projects and initiatives. 

“Molly has a clear passion for social responsibility which strongly aligns with USTOA’s mission of sustainability and DEI,” said Dale. “We are thrilled to have her on the team and look forward to the positive impact this position will have for our members and the industry at large.”  

Other job responsibilities for the GSI manager include defining a CSR roadmap aligned to the corporate strategy to engage USTOA members and deliver environmental, social and governance (ESG) initiatives; supporting members in promoting and raising awareness of sustainability and DEI; overseeing environmental reporting, and, serving as a liaison between USTOA and other trade associations.  

For more information on USTOA, visit  

About USTOA:   

Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.  As a voice for the tour operator industry for 50 years, USTOA also provides education and assistance for consumers and travel agents. 



Gina Dolecki/Alice Phillips  


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