New Series Shares
“Live Like a Local” Experiences from Goway
NEW YORK –
October 15, 2014 – The United States Tour Operators Association (USTOA) today
announced the newest series of experiential travel videos in its ongoing Travel Together campaign: Australia’s
Northern Territory
with Goway. In partnership with Kelley
Ferro, a frequent contributor to Tripfilms, the travel video channel created by
real travelers for real travelers, the videos take viewers on a journey through
Australia’s ruggedly captivating natural landscape while on tour with USTOA
member Goway, providing an in depth look at the local culture of the region.
The
videos are the newest installment in USTOA’s Travel Together campaign, a thoughtfully curated collection of
experiential videos and blog posts exposing travelers to “live like a local”
moments that delve deeply into immersive cultural experiences in featured
destinations across the globe. Content is developed by travel expert and video
journalist Kelley Ferro as well as a team of Ambassadors from AFAR magazine. Other
series so far include Egypt with Abercrombie & Kent and South Africa with
Swain Destinations and Collette.
Among the
highlights in Australia’s Northern Territory, Kelley Ferro demystified
aboriginal culture through a visit to The Earth Sanctuary, a family-owned
sustainable living center, and learned about spices, fruits and plants
harvested in the bush from a local guide. She experienced the sacred grandeur
of Uluru, rode quads through the wilderness, got up close to snakes and lizards
at the Alice Springs Reptile Centre, learned to make aboriginal dot paintings
and competed in rickshaw races at the Lasseters Camel Cup in Alice Springs, an
iconic yet quirky celebration with camel races, rides, fashion shows, and much
more.
In
addition to the videos, Kelley Ferro and AFAR magazine Ambassador Flash Parker chronicled
their experiences in Australia’s Northern Territory on USTOA’s blog. Flash Parker’s top 10 highlights
from the trip can also be read at www.afar.com.
Travel Together videos and blog stories can be
found at www.youtube.com/user/ustoanyc and www.ustoa.com/blog, as well as www.ustoa.com/traveltogether. Consumers can follow the
adventures on Twitter by using #traveltogether and
joining Facebook chats at www.facebook.com/USTourOperatorsAssoc with the media team scheduled
throughout the coming months.
Videos
and blogs about new destinations visited with USTOA tour operator members will
be added monthly as part of the Travel
Together campaign, including Taiwan with Ritz Tours, Croatia with VBT
Bicycling & Walking Vacations and Delta, Manitoba with Tauck and Colombia
with Avanti Destinations.
For
questions and more information on USTOA, visit www.ustoa.com, call 212-599-6599, or email information@ustoa.com.
About USTOA:
Representing more
than $11 billion in revenue, the member companies of U.S. Tour Operators
Association provide tours, packages and custom arrangements that allow six
million travelers annually unparalleled access, insider knowledge,
peace-of-mind, value and freedom to enjoy destinations and experiences across
the entire globe. Each member company has met the travel industry’s
highest standards, including participation in the USTOA’s Travelers Assistance
Program, which protects consumer payments up to $1 million if the company goes
out of business.
As a voice for
the tour operator industry for more than 40 years, USTOA also provides
education and assistance for consumers and travel agents. For more information
about USTOA, visit ustoa.com, call 212.599.6599
or
email information@ustoa.com.
Contact:
Gina
Sisco/Liz Carty
Redpoint
Marketing PR., Inc.
212-229-0119
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A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.
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