NEW YORK – November 1, 2018 – In 2018, the United States Tour Operators Association (USTOA) set out to uncover the emotional connection between travelers and the destinations they visit with the Why We Travel campaign. Through a collection of articles and videos, travelers and travel advisors can hear firsthand accounts of guests who traveled on four USTOA tour operator member itineraries this year.
“The Why We Travel series has challenged our tour operator members and their guests to pause and reflect on what compels people to travel,” said Terry Dale, President and CEO of USTOA. “Whether it’s disconnecting from busy daily life, reconnecting with family, or just the search for pure relaxation, USTOA members believe knowing why you travel is just as important as knowing where you want to go.”
Travelers looking for inspiration can discover why these guests chose to travel to these four enchanting destinations at www.ustoa.com/why-we-travel, and explore more Why We Travel videos here. Travelers also can follow the adventures on Instagram and Twitter using #traveltogether or by visiting USTOA’s Facebook page.
Following are a few testimonials to inspire others to ask themselves “why” instead of “where” when planning their next vacation.
To find out more about USTOA or to discover a dream vacation to any of these destinations search the destination in the “Find Your Dream Vacation” section of the USTOA homepage.
Representing nearly $15 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 8.6 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 40 years, USTOA also provides education and assistance for consumers and travel agents.
Gina Dolecki/Ashley Mindnich
A travel vacation should not only be an unforgettable experience, but offer solid peace of mind. That’s why USTOA created a consumer protection fund which protects consumers who book with our Active Members.Learn More