Embracing Community as You Travel: Ways to ethically connect with culture and community 

By: Jennifer Castle, Pleasant Holidays 

A recent American Express global travel trends report showcased that the new generation of jetsetters are looking to prioritize the connection and wellbeing of local communities as they travel. A few ways this can be achieved are by supporting local businesses, using public transportation, volunteering, or by simply giving yourself more time within each destination. Because the sustainable approach is such a driving force in tourism today, we thought it might be best to break it down further, to discover what more can be done to build up community-based tourism and connect with the cultures we seek to explore.  

Photo Courtesy of Pleasant Holidays  

Research Before You Go  

Attention is often paid to flights and accommodation, so the history and sustainable efforts of a neighborhood can sometimes be overlooked. One way to ensure it isn’t, is to lay out your itinerary ahead of time. Draft a timeline that reflects your values for the community. Consider what time of year you’ll visit. This will help combat crowds, overtourism, and environmental damage that a peak travel season can bring. Find out if your accommodations have sustainable policies or practices, such as a refillable water station or recycling program, and include them in your travel routine. Engaging in these eco-friendly policies can help to reduce your carbon footprint.

Learn a few key words or phrases, to help bridge the communication gap. “Hello,” “please,” and “thank you,” can go a long way. If you’ve decided to volunteer, be sure to investigate a few organizations. Look into who founded it, how long it’s been running, and where the aid primarily goes.  The answers to these questions will ultimately help you decide which fits your moral compass best.  

Photo Courtesy of Pleasant Holidays 

Travel Sustainably     

Water conservation, energy-efficient lighting, waste reduction, local organic food, or eco-friendly transportation, are just a few ways the hospitality industry has chosen to lower its carbon footprint. So, it’s now easier than ever for guests to maintain a strong sustainable travel plan. For example, if the hotel provides refillable water sources, be sure to pack a reusable water bottle. If public transportation is nearby, make it your primary means of getting around. Eat at local mom and pop shops rather than corporate chains. Go for the environmentally friendly sunscreen or bug sprays over those with several chemicals or aerosols, keeping oceans and freshwater ecosystems (which at times can be a community’s primary source of drinking water), safe from any toxins.    

Another step towards sustainability is how we engage with wildlife tourist attractions. According to the Wildlife Conservation Research Unit (WildCRU), “up to 4 million tourists who visit non-zoo tourist attractions involving wildlife are likely to be contributing to large-scale animal welfare abuses and are typically unaware of their impacts.” This is another reason why prior research is so important.   

Photo Courtesy of Pleasant Holidays 

Mindful Towards Culture  

Slow down and take time with your travel by giving yourself a few days in each location. Get outside and connect with the local landscape. Find time to travel alone or try taking a cultural tour or class. Ask questions and challenge yourself to meet new people. Use the notes from prior research to abide by any laws, traditions, or social norms that come up for the area. Taking a few of these steps can bring richer connections and cultural exchanges throughout your stay.   

Photo Courtesy of Pleasant Holidays

Support Local Economies   

Put your money where the culture is and invest in activities that connect you with the local environment. Visit monthly events (such as Pride), music festivals, or art shows. Plan a picnic in the park, using unique foods collected from the neighborhood market. Explore local shops, restaurants, and classes. Travel with locals by booking tours that involve the community. Overall, support small business, especially those led by women and minorities. Supporting the local economy is also a great way to ensure that your loved ones will be receiving unique and special souvenirs.   

Be sure to give those small businesses a shout-out on social media. Take photos and share the stories but then tag the local businesses involved, to continue encouraging and inspiring community-based tourism.  

Your travel choices have a significant impact on the community. Small changes can go a long way. It begins with respect and an open mind for the culture, the history, and the traditions that attracted you in the first place.  

About Pleasant Holidays

Founded in 1959, Pleasant Holidays is one of the largest tour operators in the United States offering vacation packages, flights, hotels, cruises, car rentals, travel protection and related travel services to the world’s most popular destinations, including Africa, Asia, Canada, Caribbean, Central & South America, Europe, Hawaii, Mexico, Middle East, South Pacific (Cook Islands, Fiji and Tahiti), United States and cruise vacations worldwide. The Company’s portfolio of travel brands includes Pleasant Holidays, luxury brand Journese®, activities, tours and excursions brand Pleasant Activities℠ and worldwide air consolidator Air By Pleasant. Pleasant Holidays is headquartered in Westlake Village, Calif. near Los Angeles with regional offices in San Diego and Honolulu and a dedicated team of more than 400 employees. For additional information and reservations, visit www.PleasantAgent.com, www.Journese.com, www.PleasantActivities.com, and www.AirByPleasant.com.


A Young Nation in Ancient Lands 

By: Ralf Korbner, SITA World Tours

View from the crater rim-based Serena Ngorongoro

Our modern jetliner lifted off the runway and gently climbed into the African sky. To the left Dar es Salaam slowly disappeared in the pink evening light and soon we would cross Zanzibar on our return to Doha and Los Angeles.  

During the prior week the northern part of Tanzania had been explored. The city of Arusha is arrival and departure point for many of us interested in Tanzania’s flora and fauna and impressive parks. We visited Manyara National Park, the famous Serengeti and Ngorongoro Crater. The Serena Lodges we spent nights in were impressive. The rooms and tent accommodation were beautifully decorated. Common areas are well presented, and breakfast and dinners left nothing to be desired. The usually young Tanzanian service personnel at our lodges were attentive, friendly, well trained and always helpful.  My favorite lodge was the Serena Ngorongoro located on the rim of this ancient crater. Standing on the balcony of the room watching the night sky’s Milky Way impresses anyone living in light-polluted American metro areas. We explored the caldera below during the day. Many animals make it their home. Whether there or while driving through the Serengeti, animals are plentiful and often very close. A photographer’s dream.  

Many animal species live inside the Ngorongoro dormant caldera

Yusuf, our driver not only crisscrossed the Serengeti safely with us but also looked after our wellbeing. His vehicle was new. At night he would somehow manage to clean it, inside and outside. While the public roads from Arusha to the parks were in excellent condition, driving inside the parks on unpaved tracks can occasionally feel rough. The vehicles handle these challenges well. The Serengeti presented us with gorgeous cloud formations and a couple of times with rain showers which gave the landscape a special atmosphere.  

View from the crater rim based Serena Ngorongoro

Not too far from Ngorongoro lies the Olduvai Gorge with its visitor center and museum, a gift by the European Union. The gorge represents one of the most important paleo-anthropological sites in the world. It is here that Louis Leakey found evidence relating to human evolution long before modern man. The view into the gorge is breathtaking and a studied young Tanzanian gave us a lecture taking us through the human development stages as currently understood.  

Entrance to the Olduvai Visitor Center

This lecture at the Olduvai Gorge Museum together with our participation in a Catholic service in the town of Karatu caused me to look a bit deeper into Tanzania’s current statistics. But first: one of my travel companions had expressed interest in the church service. It was the last Sunday of the month, and it happened to be ‘children’s day’. The rather large Catholic church was filled. Many did not find seats inside the building and participated in the outside plaza in front of the church. Children were numerous, so many as I had not seen in a long time. We were the only white folks. Overwhelming friendliness and warm, open curiosity confronted us.  When tithing time came, we moved to the middle, walked to the altar, deposited the donation into a small bucket, got a blessing with the sacrament from the priest and then moved back along the sides of the church facing row after row of children, many smiling and high fiving us. A delightful experience. An experience reflected in Tanzania’s population statistic.  

As of 2020 42 percent of Tanzanians were under 14. With a total estimated population of 69 million, this translates to just under 29 million children under 14. If we have 330 million people in the USA, imagine our country with 138 million children under 14 years old. 

Children require services, and that’s where tourism is poised to provide significant help.

The World Travel & Tourism Council assesses that Tanzania’s Tourism sector currently experiences significant growth. It made up 9.5 percent of the economy last year. Tourism employment climbed to I.4 million with just under 100,000 jobs added. Over the next 10 years strong growth projections indicate that almost one in 15 workers will find employment in the sector, a most welcome development for this highly desirable East African safari destination. And that growth will provide meaningful employment for many of the young Tanzanians soon coming of age.  

Data from CIA Worldfactbook; UN Data; World Population Review; World Travel & Tourism Council 

About Ralf Korbner – SITA World Tours

Growing up on a horse ranch in Germany with a younger brother, two cousins and lots of animals, travel was part of our annual family rhythm as long as I can remember. Summers were spent in Italy or Spain, winters in Austria for skiing and there were trips to the Baltic Sea or along the Rhine and Mosel with visits to castles and towns along those rivers. After graduating from high school on an island in the North Sea and while a university student in Germany, friends and I drove all over Europe during summer vacations. Those trips also included Turkey, Morocco and several of the countries then still behind the Iron Curtain. I became a member of the travel industry community after completing my studies at a California university. Visits to countries in Asia, Africa and travel in Australia and New Zealand have since broadened my geographic and cultural knowledge 

About SITA World Tours 

With 91 years of exemplary service in travel, SITA remains as the go-to tour operator for exotic destinations worldwide. Headquartered in Los Angeles, SITA is renowned for its highly experienced team of international specialists and is dedicated to travel excellence in every element of its programs. As a deluxe, luxury tour operator specializing in Packaged, Independent, Customized and Groups travel, SITA has become a key source for both the Consortium and Agent network nationwide. SITA’s well-planned tours focus on a destination’s culture, history and unique geography providing the greatest value to clients.