A Tale of Two Cities on Thai Cuisine 

The fan favorite HBO hit TV show White Lotus‘ season 3 in Thailand proved to be a runaway success. The series filmed at Four Seasons and Anantara resorts in Koh Samui and Phuket has triggered a significant “White Lotus Effect,” driving massive surges in luxury bookings (up 590% for some properties) and overall tourism interest from US and European markets. 

The White Lotus Season 3 will join the legacy of Thailand’s long list of many Hollywood hit movies such as The Man with the Golden Gun, The Beach, and The Hangover 2 (pictured below). 

While Thailand as we know it has the most beautiful landscapes, hence, the movie locations above chosen by Hollywood, they are also blessed with amazing culture and friendly people, however, their cuisine is next level. That’s how this blog will focus on this amazing gastronomy. This blog will dissect how Thai foods in America and worldwide are gaining popularity second only to Chinese food.  

My hometown of Los Angeles can be proud of calling themselves the place where Thai Food started its popularity. Unlike these days, in the early 80s finding good Thai restaurants were a challenge. Surprisingly, Hollywood played a big role in making Thai Food such a popular cuisine in America. Hence, you will find LA’s designated Thai Town in the Hollywood area. One such restaurant in Los Angeles with a strong Hollywood connection is Jitlada, a Southern Thai-style cooking. Siblings Jazz Singsanong and Tui Sungkamee are chef-owners of Jitlada. When Sungkamee passed away in 2017, Singsanong was the sole owner of this Thai restaurant to the stars.  

In the late 70s, while living in Jakarta, Indonesia during my college year in hotel management, I had the opportunity to do my internship at Brussels Hilton in Brussels, Belgium. Since the internship does not pay, to earn money I moonlighted in a restaurant owned by the sister of my co-worker at the hotel and her husband. This brand new and small Thai restaurant next to an antique shop on Chaussee de Waterloo is called The Blue Elephant. This was my first introduction to Thai food ever. Unbeknownst to me, and upon my return to the city in 1995, the restaurant had become an international success with five restaurants in London, Paris, Copenhagen, and Bangkok besides the original location in Brussels.  

Founder of Blue Elephant Group, Mrs. Nooror SOMANY-STEPPE is recognized as a leading Ambassador of Thai Cuisine and one of the five best Thai Chefs in Thailand. Mrs. Somany-Steppe was indeed the same restaurant owner when I was working part-time in her small restaurant in Brussels back in 1980. Now, she’s a world-renowned celebrity chef with restaurants in Bangkok (its flagship restaurant), Phuket, Malta, and Copenhagen. The restaurants in Bangkok and Phuket are also equipped with a cooking school where a certificate will be given at the end of the class. I was lucky enough to visit its two beautiful locations in Bangkok and Phuket (pictured below) during my last visit to Thailand in 2018.  

The Tourism Authority of Thailand (TAT) has many projects overseas to keep promoting Thailand as a tourist destination and Thai cuisine worldwide, and Mrs. Somany Steppe is one of their most important ambassadors. Besides restaurants, Blue Elephant also produces Thai cooking mixes you can use at home, and you can find them easily in the grocery aisles near you.  

In line with our blog on Thai cuisine, you may also check out our Thailand Tour Program where we recommend dining options outside of your hotels. We also feature a cooking class at The Blue Elephant as an optional tour.

About the author:  

Ricko Tindage is Director of Sales and Marketing at Elite Voyages. His task, besides sales and marketing to the travel agent community, is also creating new tour products.  Originally from Bali, Indonesia, Ricko has called Los Angeles home since 1981.  His academic background was in hotel management. He has had hotel stints in Jakarta, Indonesia; Brussels, Belgium, and Los Angeles. Instead of a career in the hotel industry, the tour and travel industry has shaped the majority of his professional career.  He started in the travel industry in 1990s, Ricko has always been in the hospitality industry, even his spouse was a former director of sales at a major U.S. hotel chain. Before working for Elite Voyages he served in several major U.S. tour operators, namely UNIWORLD River Cruises and SITA World Tours. In between, he has developed and created small boutique-style tour operators specialized in incentive travels, honeymoons, destination weddings, luxury travels, and leasing private jets. One of these tour companies was Romance Travel Concierge, a luxury boutique outfit based in Pasadena, CA, and he was president of the company.  

About Elite Voyages:  

Bespoke journeys are our specialty at Elite Voyages. Founded in 2019 as a luxury entity for Chinatour.com (established in 2002), our parent company, we have been a strong believer in providing the most authentic and enriching tour experiences for our discerning travelers through the relentless commitment of our earnest and knowledgeable team before, during, and after all journeys. Nothing is left to chance when every itinerary is carefully planned – selecting the best accommodation guests can enjoy, exciting connoisseurs with select culinary exploits, and amazing travelers with must-see sights and entertainment – so that every guest can always be assured of top quality and uniqueness in travel experiences. 

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