Embracing Community as You Travel: Ways to ethically connect with culture and community  

By: Jennifer Castle, Pleasant Holidays

A recent American Express global travel trends report showcased that the new generation of jetsetters are looking to prioritize the connection and wellbeing of local communities as they travel. A few ways this can be achieved are by supporting local businesses, using public transportation, volunteering, or by simply giving yourself more time within each destination. Because the sustainable approach is such a driving force in tourism today, we thought it might be best to break it down further, to discover what more can be done to build up community-based tourism and connect with the cultures we seek to explore. 

Research Before You Go 

Attention is often paid to flights and accommodation, so the history and sustainable efforts of a neighborhood can sometimes be overlooked. One way to ensure it isn’t, is to lay out your itinerary ahead of time. Draft a timeline that reflects your values for the community. Consider what time of year you’ll visit. This will help combat crowds, overtourism, and environmental damage that a peak travel season can bring. Find out if your accommodations have sustainable policies or practices, such as a refillable water station or recycling program, and include them in your travel routine. Engaging in these eco-friendly policies can help to reduce your carbon footprint.

Learn a few key words or phrases, to help bridge the communication gap. “Hello,” “please,” and “thank you,” can go a long way. If you’ve decided to volunteer, be sure to investigate a few organizations. Look into who founded it, how long it’s been running, and where the aid primarily goes.  The answers to these questions will ultimately help you decide which fits your moral compass best. 

Photo Courtesy of Pleasant Holidays

Travel Sustainably    

Water conservation, energy-efficient lighting, waste reduction, local organic food, or eco-friendly transportation, are just a few ways the hospitality industry has chosen to lower its carbon footprint. So, it’s now easier than ever for guests to maintain a strong sustainable travel plan. For example, if the hotel provides refillable water sources, be sure to pack a reusable water bottle. If public transportation is nearby, make it your primary means of getting around. Eat at local mom and pop shops rather than corporate chains. Go for the environmentally friendly sunscreen or bug sprays over those with several chemicals or aerosols, keeping oceans and freshwater ecosystems (which at times can be a community’s primary source of drinking water), safe from any toxins.   

Another step towards sustainability is how we engage with wildlife tourist attractions. According to the Wildlife Conservation Research Unit (WildCRU), “up to 4 million tourists who visit non-zoo tourist attractions involving wildlife are likely to be contributing to large-scale animal welfare abuses and are typically unaware of their impacts.” This is another reason why prior research is so important.  

Photo Courtesy of Pleasant Holidays

Mindful Towards Culture 

Slow down and take time with your travel by giving yourself a few days in each location. Get outside and connect with the local landscape. Find time to travel alone or try taking a cultural tour or class. Ask questions and challenge yourself to meet new people. Use the notes from prior research to abide by any laws, traditions, or social norms that come up for the area. Taking a few of these steps can bring richer connections and cultural exchanges throughout your stay.  

Photo Courtesy of Pleasant Holidays

Support Local Economies  

Put your money where the culture is and invest in activities that connect you with the local environment. Visit monthly events (such as Pride), music festivals, or art shows. Plan a picnic in the park, using unique foods collected from the neighborhood market. Explore local shops, restaurants, and classes. Travel with locals by booking tours that involve the community. Overall, support small business, especially those led by women and minorities. Supporting the local economy is also a great way to ensure that your loved ones will be receiving unique and special souvenirs.  

Be sure to give those small businesses a shout-out on social media. Take photos and share the stories but then tag the local businesses involved, to continue encouraging and inspiring community-based tourism. 

Your travel choices have a significant impact on the community. Small changes can go a long way. It begins with respect and an open mind for the culture, the history, and the traditions that attracted you in the first place. 

About Pleasant Holidays

Founded in 1959, Pleasant Holidays is one of the largest tour operators in the United States offering vacation packages, flights, hotels, cruises, car rentals, travel protection and related travel services to the world’s most popular destinations, including Africa, Asia, Canada, Caribbean, Central & South America, Europe, Hawaii, Mexico, Middle East, South Pacific (Cook Islands, Fiji and Tahiti), United States and cruise vacations worldwide. The Company’s portfolio of travel brands includes Pleasant Holidays, luxury brand Journese^®, activities, tours and excursions brand Pleasant Activities℠ and worldwide air consolidator Air By Pleasant. Pleasant Holidays is headquartered in Westlake Village, Calif. near Los Angeles with regional offices in San Diego and Honolulu and a dedicated team of more than 400 employees. For additional information and reservations, visit www.PleasantAgent.com, www.Journese.com, www.PleasantActivities.com, and www.AirByPleasant.com.

Explore Sustainable Food and Gastronomy Adventures in the Philippines

A Journey Through Flavorful Filipino Traditions

By: Sarah Mae Lee Monroy, Lead Officer for Cultural Tourism, Philippine Department of Tourism

*Photo Courtesy of Philippine Tourism Promotions Board*

Have you heard of Pancit, Lumpia, Adobo, and Sisig? These delectable dishes might have graced your social media feed or found their way to your plate at a Filipino restaurant. Yet, the Philippines is teeming with countless local dishes and beverages waiting to be discovered. After visiting countries other than the Philippines, I always crave for the famous Sinigang and Bulalo—both featured on the 2024 World’s Top 100 Soups. The rich flavors and the dedication that goes into these dishes truly warm the soul.

If this has ignited your craving for Filipino cuisine, let’s explore some exciting developments and new experiences in the Philippine food and gastronomy scene.

Sustainability in Philippine Food and Gastronomy Tourism

At the Philippine Department of Tourism, we are committed to promoting experiences that are not only delicious but also beneficial for the environment and the tourism industry as a whole. Under the National Tourism Development Plan (NTDP) 2023-2028, which serves as the blueprint of the industry under the administration of President Ferdinand R. Marcos, Jr., the Philippines is envisioned to become a “tourism powerhouse in Asia”, with tourism initiatives shifting to a whole-of-government approach and investing in long-term sustainability reforms.

Resilience, equality, and sustainability serve as our anchors in building deeper experiences for travelers. As global sustainability efforts gain momentum, the DOT under the leadership of Secretary Christina Garcia Frasco, is embracing this trend in enhancing further our sustainability initiatives. This shift is particularly evident in our development of Farm, Food and Gastronomy, and Cultural tourism experiences, where we work closely with our partners in both government and private sector in highlighting sustainable practices that are creating opportunities for local producers, communities, and visitors alike.

Thanks to the leadership of Secretary Frasco and the collaborative efforts of both public and private sectors, gastronomy tourism has blossomed into one of the most vibrant aspects of our tourism landscape. Last June, we took a bold step in showcasing this richness when the Philippines hosted the very first United Nations (UN) Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific where over 600 delegates from 43 countries were treated to a culinary journey, discovering the diverse and delightful tastes that define the Philippines.

It was an unforgettable event: from the far north to the south of the Philippines, chefs from every region came together, each bringing their own unique flavors to the table.

New Experiences to Enhance Your Philippine Food and Gastronomy Journey

*Photo Courtesy of Department of Tourism – Western Visayas*

1. Slow Food Community Experiences

The Philippines takes pride in its growing network of Slow Food Communities. By adopting the philosophy of good, clean, and fair food—freshly prepared with care—we create a deeper connection between people and their food. Guests from around the world can engage in cultural immersion and gain insights into local communities’ ways of life.

Don’t miss the Coffee Trail in Murcia, Negros Occidental, home to a Slow Food Coffee Coalition. This passionate group of farmers, entrepreneurs, and enthusiasts is dedicated to making coffee a sustainable force for good, benefiting both the environment and the communities that cultivate it. Renowned for its coffee-shaded farms, Murcia offers three trekking options tailored to different skill levels for an engaging experience:

Easy: Elevation of 470 meters, exploring the backyard coffee farm of the Cañete Family

Moderate: Elevation of 600 meters, involving a 1 hour and 45-minute walk

Advanced: Elevation of 970 meters, requiring a trek of 2.5 to 3.5 hours

Regardless of your chosen trek, you’ll learn about the region’s history, the Slow Food Coffee Coalition’s mission, and engage in hands-on activities like coffee pruning and dehulling. You may also participate in preparing a delicious lunch using seasonal, locally sourced ingredients.

Additional Slow Food experiences can also be found in the Cordillera Administrative Region, with slow food communities and activities being part of the culinary tours. More slow food offerings from across the country is anticipated as we host the Terra Madre Asia and the Pacific in 2025 in Bacolod City, Negros Occidental, which has now become the official hub of Slow Food in Asia Pacific!

2. Market Tours (Public Market Tours)

Photos Courtesy of Sarah Mae Lee Monroy, Department of Tourism

The Philippines is home to vibrant public markets known as “palengke(s),” serving as essential hubs for families and communities. These markets offer a rich array of goods—from fresh farm produce, fishes and meats to dry goods and lifestyle products. Filipinos frequent the palengke not just for shopping but for the communal experience they provide. It’s a space where locals gather to share stories and enjoy traditional snacks like suman (elongated rice cake), tsokolate (hot chocolate), puto (steamed rice cake), and kakanin (glutinous rice cakes).

Recognizing their cultural significance, palengke(s) are now becoming exciting tourist attractions. Visitors gain authentic insights into Filipino life, observing community interactions and discovering cherished local goods. Locals act as cultural ambassadors, enriching the visitor experience by sharing stories about these marketplaces.

The introduction of “Palengke Tourism” not only bolsters the tourism industry but also promotes sustainability and creates new opportunities for local communities. When visiting the Philippines, you may explore iconic markets such as the Farmer’s Market in Cubao, Quezon City, and the Baguio Market in the Cordilleras. You may engage in hands-on activities like making lumpia wrappers, extracting coconut milk (“paggagata ng niyog”), and many more!

3. Philippine Experience Tours

The Philippines proudly offers the Philippine Experience Tours, showcasing the rich cultural assets across all 16 regions. No matter where you are, there’s a tour available, highlighting unique culinary offerings with defining characteristics. Each tour is built around four key themes: Kalinaw (Pilgrimage and Wellness Tourism), Hain/Salo-Salo (Food and Gastronomy Tourism), Likha (Arts and Creative Tourism), and Pamana (Living Cultures).

In the Salo-Salo segment of the tours, indulge in 100% local food experiences while immersing yourself in a holistic cultural journey. These tours uplift local communities and promote sustainability through the involvement of local players. We have launched tours in regions like Ilocos, CALABARZON, MIMAROPA, Bicol, Western Visayas, Zamboanga Peninsula, Northern Mindanao, Davao, and SOCCSKSARGEN, with more areas developing their own experiences.

As we delve deeper into the Food and Gastronomy wonders across the Philippines, thrilling new experiences await! Explore the beauty and flavors of our islands, where every bite deepens your connection to our rich culture and traditions. We hope to give you even more reasons to Love the Philippines.

About the Author

Sarah Mae Lee Monroy currently serves as the lead officer for Cultural Tourism at the Philippine Department of Tourism’s Office of Product Development. She has spearheaded several significant initiatives, including the flagship Philippine Experience Program, which aims to develop cultural tourism across all 16 regions of the country, and the creation of comprehensive roadmaps for Cultural Tourism, Food and Gastronomy Tourism, and Creative Tourism. Sarah has also led the development of unique offerings like Palengke (Market) and Creative Tourism. Her contributions extend to shaping legislative frameworks, notably the Philippine Culinary Heritage Development Act of 2022. With a diverse portfolio encompassing Historical and Cultural Heritage, Pilgrimage, Arts, Creative Tourism, Living Cultures, and Food and Gastronomy Tourism, she is dedicated to fostering dynamic growth and innovation in the tourism sector.

About the Agency

The Philippine Department of Tourism (DOT) is the primary Philippine government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity, generating foreign currency and employment and spreading the benefits of tourism to both the private and public sectors. Its vision is to develop a globally competitive, environmentally sustainable, and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable income distribution, thereby building a foundation for a high-trust society.

Leave Your Mark, Not Your Footprint: A Guide to Sustainable Travel in Spain

By: Turespaña

It might not come as a surprise that Spain is one of the leading tourist destinations in the world for its vibrant culture, rich history and stunning landscapes. But did you know that Spain is a global leader in sustainable travel innovation? Hop on a reduced-emission train to explore a sustainable Spain – from eco-conscious adventures through protected national parks and stays on organic farms to socially conscious experiences like community cultural exchanges. Ready to leave a positive mark on Spain, while creating memories that will last a lifetime?

Eco-Friendly Hiking Trails

From north to south, Spain is brimming with protected national parks and hiking trails that not only offer opportunities to immerse yourself in stunning nature, but also to learn about its world-class conservation efforts.

Whether it’s a trek into the UNESCO protected mountains of Ordesa y Monte Perdido National Park in the north, the coastal cliffs of Cabo de Gata-Níjar Natural Park in the south, or the ancient laurel forests of Garajonay National Park on the Canary Islands, there is a protected trail for every type of trekker.

Want to travel across the country the way pilgrims have been doing for centuries? The Camino de Santiago is an immersive way to experience Spain’s rich cultural and spiritual heritage. Leading to Santiago de Compostela in northwestern Spain, this network of pilgrimage routes is a once-in-a-lifetime opportunity to experience the country the way pilgrims once did, while visiting the small rural towns and lesser-traveled cities of today. You can choose to do the journey on foot, bike, or even horse! Pilgrims are encouraged to minimize their footprint with Leave No Trace principles and support local businesses along the way.

Bardenas Reales
Photo Courtesy of *Turespaña*

Immersive Experiences: Organic Vineyard Visits, Bike Tours & Sustainable Surfing

Throughout the country, locals are finding ways to showcase their home to visitors in uniquely eco & socially conscious ways.

In La Mancha, organic vineyards offer tours and tastings that showcase sustainable viticulture practices. Visitors can participate in grape harvesting experiences while, of course, trying some of their delicious wines.

In Bardenas Reales Natural Park, biking tours allow travelers to discover otherworldly landscapes on wheels while learning about local conservation efforts to protect the park’s unique ecosystem.

On the Basque coast, the surf schools of Zarautz are inviting students to join in on beach clean-up initiatives, learn about the ocean, and take part in marine conservation projects.

In cities, you can find “intercambios” or language exchanges happening nearly any day of the week, offering a unique opportunity to connect with locals and share your language and culture, while learning theirs.

Travelers looking to dive even deeper into a local community can participate in a cultural exchange program, where they can experience a truly authentic side of Spain by living with a host family, joining in on cultural activities, and volunteering in the local community.

Casa Rural Navarra
Photo Courtesy of *Turespaña*

Sustainable Accommodations: From “Casas Rurales” in the Countryside to Eco-Lodges in the Mountains

Trade in the chain hotels for a more authentic stay in Spain’s countryside. Throughout the country, you can find family-owned “casas rurales” that showcase the perfect blend of rural hospitality and sustainable living. Nestled amidst the picturesque landscapes of Spain’s rolling hills, visitors can participate in hands-on activities like harvesting fresh produce on organic farms or participating in permaculture workshops.

For a different perspective of Spain’s natural beauty, head into the mountains to unplug in sustainable eco-lodges, found throughout the country. Guided hikes through ancient forests lead to hidden waterfalls and centuries-old chestnut groves, while connecting with local communities to learn about their rural revitalization efforts.

Asturias, Spain
Photo Courtesy of *Turespaña*

Eco-Friendly Transportation

Now, how to get to all these places? Spain has created low-emission transportation to move within its cities, and across the country.

To cover ground in bigger cities throughout the country, you’ll find local bike sharing apps that allow you to cheaply and easily rent a bike to see the city. You can find bike sharing in capital cities like Madrid and Barcelona, and mid-size cities like Santander, Seville, Zaragoza, and Bilbao – to name a few! Just download the local bike sharing app, hop on a bike, and you’re off.

To zip across the country, jump on a high-speed, low-emission train, generated by 100% electric power.

Another option is to travel with locals on trusted ride-sharing apps that safely connect you with drivers heading to the same destination.

Valencia, Spain
*Photo Courtesy of *Turespaña*//Visit Valencia*

Valencia: European Green Capital 2024

Valencia has been recognized as the European Green Capital for 2024, a testament to the city’s dedication to sustainability and environmental innovation. This prestigious title highlights Valencia’s efforts to promote eco-friendly urban living, enhance green spaces, and implement sustainable mobility solutions. Visitors to Valencia can explore its numerous green initiatives, such as extensive bike lanes, eco-friendly public transport, and urban gardens that contribute to the city’s vibrant, sustainable lifestyle. Whether you’re strolling through the lush Turia Gardens or enjoying a bike ride along the coast, Valencia offers a shining example of how modern cities can embrace sustainability.

Garajonay National Park
Photo Courtesy of *Turespaña*

Discover EDEN Destinations in Spain

Spain is home to several EDEN (European Destinations of Excellence) award-winning locations, recognized for their commitment to sustainable tourism. The EDEN award celebrates destinations that have successfully developed a tourism offering based on their local assets while respecting the environment and enhancing the well-being of local communities. Among these, regions like the Sierra de las Nieves in Andalusia and Ribeira Sacra in Galicia stand out for their breathtaking natural beauty and sustainable tourism practices. These destinations offer travelers a chance to explore Spain’s diverse landscapes while ensuring that their visit leaves a positive impact on the environment and local communities.

Tenerife, Spain
Photo Courtesy of *Turespaña*

Ready to experience sustainable Spain?

Spain has taken massive strides to transform its everyday practices to a sustainable way of life, and locals are proud to share that with visitors. Touching every corner of its culture – from eco-conscious daily practices to socially conscious initiatives – sustainable adventures await in every corner of the country. So, hop on some low-emission wheels and experience firsthand Spain’s commitment to conservation and community – from hiking through protected mountains and surfing on conscious coastlines, to connecting with local communities to learn their way of life and contribute to their community. Now, the only question left for you is, where will you leave your mark?

Old Dogs, New Tricks: Bringing Regenerative Practices to Legacy Tour Operators

By Melissa DaSilva, President of TTC Tour Brands, North America – Trafalgar, Contiki, Brendan Vacations, Costsaver, Insight Vacations and Luxury Gold

For more than 100 years, The Travel Corporation has been taking travelers off the beaten path and into the destinations we serve. In those years, that ever-beaten path has become winding and deep. We’ve watched and adapted as buzzed about travel destinations became mere stops on a multi-country adventure, untouched destinations became harbingers of overtourism, and wonders of the world (of which there are now eight) became Instagram feed fodder. A demand for the “next experience” steadily rose with every new “where to go” headline; in turn, we saw an increase in international bookings and industry real estate as travel operators sought new and better.

As President of TTC Tour Brands North America, I will never turn my nose up to new and better. Innovation is at the core of The Travel Corporation’s mission and that value informs everything we do. But with new and better, comes tried and true, revisited and improved.

With a focus on reducing carbon and regenerating the planet, we’ve assessed our mission from every front. As we continue to traverse new destinations on new itineraries, we’ve refocused our sights on our existing itineraries and frequented regions. We’ve modified existing itineraries to include responsible travel experiences we call MAKE TRAVEL MATTER® Experiences, which address issues related to climate change, sustainable food production, waste reduction, diversity and inclusion, cultural preservation and wildlife protection.

In terms of sustainability in travel, the words “net zero” are on everyone’s lips. So, what does it mean? Moreover, what can tour operators, hoteliers, and major servicers do to achieve “net zero” status?

In 2020, we began a five-year mission we call How We Tread Right, which measures sustainability efforts across four core pillars – measure, reduce, restore, and evolve. In 2022, we became the first tour operator with validated near-term, long-term and net zero targets, which were supported by an industry-first Carbon Fund, created to finance the decarbonization of our business.

The fund’s first investments were made in renewable energy for our properties and biofuel for the coaches our guests board. These investments aligned with the United Nations World Tourism Organization’s (UNWTO) green investment priority for tourism’s recovery and future growth, and coupled with further nature-based solutions, contributed to our primary goal of reaching net zero emissions.

So, what have we done? We’ve partnered with the Scotland-based Trees for Life to support its Wild Pine project, a rewilding project aimed at restoring Scotland’s globally important Caledonian Forest and its unique wildlife. We’ve supported the Australian-based Rainforest Rescue to enhance their efforts in the Daintree Rainforest, where the nonprofit is working to further its protection and restoration of the fragmented lowland rainforest, increasing the carbon storage potential of the rainforest. We’ve done all of this and more, but for us, regenerative tourism goes beyond the environment. As such, we’ve taken strides to make our business one that stimulates economies as much as ecology, and culture as much as tree coverage.

Over the years, we’ve seen a rising interest in ethno-tourism – travel focusing on the exploration of Indigenous populations and their respective culture and traditions. In 2019, we polled our community of travelers and found that half cited interest in booking an indigenous travel experience, but a quarter of those travelers didn’t know where to start.

In partnership with such organizations as AIANTA (American Indian Alaska Native Tourism Association), ITAC (Indigenous Tourism Association Canada) and The Indigenous Tourism Collaborative of the Americas, we have placed Indigenous tourism among our top priorities as travel leaders. By amplifying Indigenous-owned businesses along our itineraries, we increase access to ancestral wisdom, preserve and reclaim culture and ultimately drive economic benefit to support the livelihoods of Native peoples across the world.

We are proud to share that as of 2024, 66% of Trafalgar itineraries include at least one indigenous experience. Further, 100% of the proceeds of Indigenous experiences on Trafalgar tours go directly to the participating communities.

We understand that a legacy is fruitless without a forward commitment to innovation and adaptability. We’ve been here for more than 100 years, and as long as people continue to traverse, explore, and amplify the world they inhabit, we will be here. In prioritizing sustainability, inclusivity, and economic empowerment, we are not just leading the way in tourism, but also shaping a brighter and more sustainable future for the planet and its people.

About the author

Melissa DaSilva is President of the TTC Tour Brands for North America with an industry career spanning 30 years and has worked in both the US and the UK. She has been recognized for her ability to rapidly adjust in a changing business environment, resulting in enhanced business practices, increased productivity, and profits. She has a proven success record of recruiting and developing strong, collaborative teams and delivering consistency in multi-channel organizations

The Travel Corporation family of brands is deeply committed to MAKE TRAVEL MATTER. We recognize our responsibility to ensure our impact on the planet, the people we visit, and the wildlife we find there. Choosing to travel with us means choosing a travel company that puts sustainability at the heart of everything we do.

Travel is both a personal passion and a professional pursuit. She is motivated by the impact travel has and believes that travel has a tremendously positive effect on people. It helps broaden perspectives through the connectivity of shared experiences of adventure, exploration, learning and laughter showing how we are all more alike than different.

An avid traveler herself to more than 50 countries, Melissa currently resides in Southern California with her Brazilian husband and two daughters, with whom she has shared the travel bug.

About TTC Tour Brands 

The ease of touring has never been more important nor relevant, and no one does tours better than TTC Tour Brands. The portfolio includes the award-winning brands of Luxury Gold, Insight Vacations, Trafalgar, Brendan Vacations, Costsaver and Contiki. TTC Tour Brands are the global leaders in tours for any and everyone.  From budget to luxury and everything in between, the portfolio brings agents access to over 1000 tours, across 80+ countries via one single sales, reservations and marketing team, with the added ease of a single sign on booking platform.  

  TTC Tour Brands is part of the family-owned and run The Travel Corporation (TTC), driven by service for over one hundred years. 

Poland’s Sustainable Tourism: A Green Path to Discovery

By: Polish Tourism Organization

Poland, a country rich in history, culture, and natural beauty, is carving a path towards sustainable tourism, setting an example for how to balance the influx of tourists with the preservation of its environment and heritage. This commitment to green travel practices is not only enhancing visitor experiences but also ensuring that Poland’s treasures remain vibrant and accessible for future generations.

Eco-Friendly Accommodations and Transport

Poland’s approach to sustainable tourism is multifaceted, focusing on environmental protection, socio-cultural integrity, and economic benefits for local communities. From the Tatra Mountains’ pristine landscapes to the historic streets of Krakow and Gdansk, sustainable practices are being integrated to protect these destinations while accommodating tourists.

A key element of Poland’s sustainable tourism strategy is the promotion of eco-friendly accommodations. Hotels and lodges across the country, some of the newest in Europe, are adopting green practices, such as using renewable energy sources, implementing water-saving techniques, and reducing waste. These establishments often receive certifications, such as the EU Ecolabel, assuring travelers of their commitment to environmental stewardship.

Moreover, Poland is enhancing its public transportation network and promoting the use of bicycles and electric vehicles among tourists. Cities like Warsaw and Krakow have extensive bike-sharing systems, making it easy and green to explore. Long-distance travel options also include modern, efficient trains that offer a sustainable alternative to air travel within the country.

Conservation Efforts and Responsible Tourism

Poland’s national parks and nature reserves are at the forefront of conservation efforts, with strict regulations in place to protect biodiversity. The Bialowieza Forest, a UNESCO World Heritage site, is an exemplary model of how Poland is preserving its unique natural environments. Visitors are encouraged to explore these areas responsibly, following guidelines that minimize their environmental impact.

Responsible tourism initiatives extend to cultural heritage sites as well. Efforts to maintain and restore historical landmarks, such as the Wawel Castle in Krakow and the Malbork Castle, are undertaken with sustainability in mind, using traditional materials and techniques to preserve authenticity while ensuring longevity. Sustainable tourism in Poland is also about benefiting local communities. By promoting local crafts, cuisine, and traditions, tourists get an authentic experience while contributing to the local economy. Agrotourism is gaining popularity, offering visitors the chance to stay in rural areas, participate in farming activities, and learn about traditional Polish ways of life.

The Future of Tourism in Poland

Poland’s journey towards fully sustainable tourism is in full swing and challenges are met with innovative solutions. As Poland continues to develop its sustainable tourism industry, it sets a benchmark for other countries to follow. The emphasis on environmental conservation, coupled with the promotion of cultural and historical heritage, positions Poland as a leading destination for travelers seeking authentic and eco-friendly experiences.

Poland’s commitment to sustainable tourism is a testament to its dedication to preserving its natural beauty and cultural richness for future generations. By choosing to travel sustainably in Poland, visitors play a part in protecting this vibrant country’s legacy, making every trip not just a journey of discovery, but also a step towards a more sustainable world. Poland represents a harmonious blend of environmental stewardship, cultural preservation, and economic viability. As the world becomes increasingly aware of the importance of sustainable travel, Poland’s efforts shine as a beacon of hope, proving that it is possible to welcome tourists while safeguarding the planet’s precious resources.

About Polish Tourism Organization

The objective of the Polish Tourism Organization is the promotion of Poland as a modern, attractive country offering travelers a high standard of services and appealing prices. We carry out work focused on the promotion and development of Polish tourism both at home and abroad.

Floating Down the Path to Zero Waste

By: Uniworld Boutique River Cruises

Some travelers start to worry when they see their favorite brands start developing “greener practices.” Maybe they suspect greenwashing, maybe an excuse to cut costs… or maybe they care deeply about sustainability, but don’t want to make sacrifices with their hard-earned vacations.

Not with Uniworld. The philosophy here is that we love being able to explore our gorgeous planet in style. Indulgence and luxury are what we do best, and we want to be able to treat our guests to just that, for generations to come. We don’t waste our time—or our travelers’ patience—on superficial changes that diminish travel experiences while doing nothing real for the environment. We work smarter, seeking out science-backed solutions.

That’s how Uniworld became the world’s first river cruise line to introduce validated targets for achieving Net Zero. We’ve looked at every avenue through which we can make real change, reducing waste related to food, energy, water, plastics and more to achieve Net Zero carbon emissions by 2050.

What we’re finding is that a lot of these changes can actually elevate the luxury travel experience. Putting refillable toiletries in our bathrooms means giving our guests a better experience than having to work with tiny plastic shampoo bottles in the shower, while also greatly reducing plastic waste. Sourcing fresh local produce for our meals means better tasting, more authentic cuisine.

One of our proudest achievements in this direction has been the implementation of our partnership with LeanPath. Uniworld began partnering with LeanPath in 2021 to install a comprehensive measuring system in our kitchens that calculates how much food is left over after each meal—and became the only river cruise company to do so. Not only can these numbers give our chefs a clear picture of how to make sure everyone has as much to eat as they desire without the kitchens throwing out excessive leftovers, but they can even give our chefs intuitive feedback on the meals they prepare.

We started our Leanpath trial with six ships in Europe, and already the results are incredible! Though 2022 was just meant to be a measuring stage, with the reductions coming after we got a clear idea of how much food waste we were creating, we found that just implementing a measuring system encourages more mindful and less wasteful kitchens. So far, we’ve eliminated over 29,000 pounds of food waste, saving approximately 100 tons of carbon from being emitted into the atmosphere. And that’s across only the six ships piloting the early stages of the Leanpath program. In 2023, Leanpath will be implemented across every ship we own. Personally, I can’t wait to see those results improve exponentially in the next few years, as I know it’ll equate to even better dining experiences for our guests and for the environment.

About Uniworld Boutique River Cruises

Uniworld Boutique River Cruises—the world’s most luxurious all-inclusive river cruise line— features distinctive destination-inspired ships with an average capacity of 120 guests, expertly curated excursions, gourmet cuisine using locally sourced ingredients, and impeccable service with the highest staff-to-guest-ratio in the river cruise industry. Based in Los Angeles, California, Uniworld offers truly all-inclusive itineraries in Europe, as well as voyages in Vietnam and Cambodia, India, Peru and Egypt—a total of 17 rivers in 26 countries worldwide. Uniworld is a member of CLIA and is highly regarded by discerning travelers, media, and cruise industry experts. Uniworld’s overarching sustainability strategy, ‘How We Tread Right,’ encompasses goals like reducing 50% of food waste by 2025, eliminating single-use plastics, achieving net zero by 2050 and offering guests meaningful experiences in the destinations they sail through supporting local communities. Uniworld is a member of The Travel Corporation (TTC) family of companies, which has been providing expert-led immersive travel experiences across the globe for over 100 years. (www.uniworld.com)

Regenerating The Red Sea

Located on the west coast of Saudi Arabia, the Red Sea is evolving as a year-round destination with a key focus on regeneration through sustainable practices that include 100% commitment to renewable energy, modern technology to provide personalized digital services, and immersive experiences for a “true Arabian” adventure.

The Red Sea will start welcoming guests in 2023 with 16 world-class resorts opening in the first phase of development. These include 11 resorts on hub island Shura, two resorts on the Ummahat islands, one resort on Sheybarah Island, and two inland resorts at Desert Rock and Southern Dunes.

The second phase of development will conclude in 2030 with 50 resort openings and 1,000+ residential properties across 22 islands and six inland sites. Each resort has its own unique attributes whether it be its architectural design or activities and attractions around the property.

Each island is located just a short distance from the mainland and the Red Sea International Airport by airplane or boat ride.

Keep reading for a sneak peek of what Saudi Arabia has in store for regenerating the Red Sea…

Photos Courtesy of Red Sea Development Company

Sustainable Practices

The Red Sea is home to one of the last thriving coral reef ecosystems on the planet. With an unwavering commitment to protecting and enhancing the natural, cultural, and historical environments, the Red Sea will be the first tourism project of its size to be powered solely by renewable energy. The Red Sea embraces the “Neo-Saudi Explorer,” someone who is respectful of ancient culture, discovering new territories in a safe, secure and crafted manner.

The Red Sea Development environmental initiatives include:

Less than 1% of the entire area of the destination will be developed
75% of the islands will remain untouched
Nine islands designated as special conservation zones
Development of a sustainable food supply
Visitors capped at 1 million people per year
Single-use plastics banned once fully operational
On-site landscape nursery will provide more than 25 million plants
100% renewable energy (24 hours a day via solar power)
Smart sensors to detect environmental impact
Zero waste to landfill Zero carbon footprint
Alignment with all 17 of the UN’s Sustainable Development Goals

Saudi Arabia’s long-term goal is to achieve a 30 percent net conservation benefit by 2040 by enhancing biologically diverse habitats including mangroves, seagrass, corals, and land vegetation. With many of these initiatives already in place for 2023, this long-term goal is well on track to be achieved.

*Photos Courtesy of Red Sea Development*

Immersive Experiences

With desert rock mountains, sweeping sand dunes, and overwater villas with hues of blue and green, The Red Sea offers spectacular views and activities for travelers of all interests.

Marvel under the night sky while camping under the Milky Way. Look up and learn the traditional importance of astronomy to Islamic practices and the way life has been guided for centuries in Saudi.

Hike through canyons, sweeping dunes and rugged mountains, or bike through ancient volcanic lava fields, with their cinder cones and craters.

Take an aquatic adventure by night diving, reef diving, or heritage diving among some of the world’s most thriving corals. There is also plenty to see while snorkeling or kayaking in crystal blue seas over carefully protected coral reefs.

Smart Systems

The Red Sea is implementing an extensive smart digital system to allow visitors to have the most seamless and modern travel experience throughout their stay. Highly personalized digital systems include:

Virtual concierge services complemented by the highest level of personal attention
Luggage sent from The Red Sea’s iconic airport straight to guest’s hotels, dispensing with the need for immigration and customs queues

With all these developments in the works, The Red Sea will rapidly become a highly sought-after destination starting next year. What would you explore while visiting? The opportunities are endless.

For more information about The Red Sea visit www.visitredsea.com.

How a Commercial Airline can Stay Committed to Sustainability and Cleaner Skies

6 ways Singapore Airlines integrates sustainability into its operations, and takes eco-friendliness from a trend to a core value

When you think of “going-green” you may think of household composting, sorting your recyclables, or riding your bike to work, but there are many ways a commercial airline can also make an impact. Singapore Airlines (SIA) has identified several areas where we can eliminate waste and work towards reducing our carbon footprint, all while maintaining operational and safety standards.

Economy Class Meal Service
Photo Courtesy of Singapore Airlines

1. Waste reduction: SIA is reducing single-use plastics onboard, including becoming entirely plastic-straw free, replacing plastic swizzle sticks with wood-based ones, and swapping polybags from children’s toys with recyclable paper packaging. We have introduced an economy class meal concept which uses sustainable paper packaging and bamboo cutlery, reducing the use of single-use plastics by 80% and halving the weight of meal packaging. SIA has also teamed up with Singapore-based food waste management start-up Lumitics to help use advanced analytics and machine learning to optimize ordering, usage, and to ultimately minimize the amount of food waste the airline generates.

2. Sustainable fuel initiatives: An obvious challenge to sustainability in aviation is reducing an aircraft’s carbon emissions from using jet fuel. SIA has participated in several alternative fuel pilot programs over the years in an effort to source viable fuel alternatives and most recently has selected ExxonMobil for a new pilot with support from the Civil Aviation authority of Singapore and Temasek, to supply and deliver sustainable aviation fuel (SAF), derived from used cooking oil and animal fat waste, blended with refined jet fuel. This project is just a start but over the one-year pilot is expected to reduce about 2,500 tons of carbon dioxide emissions.

3. Carbon Off-setting: Voluntary carbon offsetting is now commonplace for airline passengers and corporate customers to help voluntarily neutralize their individual portion of emissions from their journey by paying a small amount to invest in other carbon reduction projects. SIA offers these programs and for those who wish to participate, they can use cash or miles to invest in meaningful projects such protecting forests in Indonesia, supporting renewable solar energy projects in India, and providing efficient, clean burning cookstoves for rural families in Nepal.

AeroFarms – New Jersey Facility
*Photo Courtesy of AeroFarms*

4. Local Sourcing: You may have heard of “farm-to-table” but have you heard of “farm-to-plane”? Sourcing local products for onboard consumption is part of SIA’s farm-to-plane strategy whereby we work with local suppliers to bring fresh and delicious products to our customers. Shortening supply chains reduces carbon emissions but it also allows a company to work with partners who are using innovative technologies to locally produce ingredients to provide socially and environmentally friendly offerings. One of these partners is AeroFarms, the world’s largest indoor vertical farm of its kind, which uses aeroponic farming to produce salad greens for onboard meals, just down the road from Newark-Liberty International Airport in New Jersey

5. Reforestation Projects: Companies have a social responsibility to give back to the communities they do business in. One way that SIA does this is through an ongoing conservation project with one of the few remaining lowland forests in Indonesia, the Harapan Rainforest, which has 98,555 hectares covered by an ecosystem restoration concession. So far 2,787 trees replanted under the Harapan Rainforest Initiative, with 260 hectares of forest restored.

6. Fleet Modernization: The largest source of carbon emissions from an airline is from fuel burn during flight, making maintaining a young and modern fleet, the most effective way to reduce emissions. SIA has always championed its commitment to this as it serves the environment, as well as customers, by delivering the latest in aircraft technology and comfort. We have invested in the most fuel-efficient aircraft, such as the Airbus A350 and Boeing 787, which are known for their advanced technology and high fuel-efficient performance. These newer-generation aircraft help to boost fuel efficiency by up to 30% over previous-generation aircraft.

About Singapore Airlines

The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity. For more information, please visit www.singaporeair.com. We invest in large-scale initiatives that progress the company and the communities in which we operate towards a sustainable future.

Tips for Being a More Responsible/Sustainable Traveler

Every travel decision you make has the potential to move the needle toward a more sustainable future for people and our planet. Sure, you want to minimize any negative impacts of traipsing around the globe. But responsible tourism is all about considering how to do the most good, too, by visiting places that depend on tourism right when they need you most.

If you’re ready to take steps, large and small, that can have a significant impact on the natural environments and the communities you encounter along your way, take these tips to heart:

Understand Your Transportation Options

Your usual local modes of travel may not be the gentlest-on-the-planet way to go, so take yourself off autopilot. Rent a hybrid or electric vehicle. Check to see if a shuttle or bus might be an alternative before you hail a cab or ride service. Frequent cafes and restaurants within walking or cycling distance of your lodging. And, when selecting an airline, consider more than price and frequent flier miles. United has invested more in sustainable aviation fuel (SAF) globally than any other airline, and they’re so committed to combating climate change, they’re on a path toward reducing 100% of their greenhouse gas emissions by 2050.

Support Local Communities

Many communities rely on the inward flow of tourism dollars. Take exotic Tenerife, largest of Spain’s Canary Islands, which has fast become a world-class destination thanks to its welcoming residents, unbeatable climate, and vast offerings for visitors. Recognized as a Certified Biosphere Destination for its sustainable tourism initiatives, Tenerife is one of many places where tourist dollars have a positive impact not only on the local economy but on efforts to preserve natural expanses. Nearly half of its territory is categorized as protected. Seek out these places, but don’t just go. Pack lightly, and purchase what you need when you arrive. Eat local food. Stay a few extra nights. And consider an off-season visit, when your support is most needed.

Tour Wisely

A bit of research will help you choose a tour operator that shares your sustainable travel ambitions. Many USTOA members have been inspired by the organization’s goal of preserving the globe’s human, natural, and cultural assets, and they’re working diligently to make positive changes. What innovative things are they doing? Everything from designing unique itineraries that address overtourism to implementing animal welfare policies. Some are creating opportunities for travelers to give back to the destinations they visit. A few are actively pursuing carbon neutrality.

Open Your Mind to New Destinations

If your dream destination list only includes the usual suspects, consider broadening your horizons. There are countries making great “green” strides that don’t show up on every “top 10” list, so they might not be on your radar… yet. Imagine snacking on fried cod tongue—a delicacy that aligns with the nose-to-tail culinary movement—and racing silently across the frozen terrain of the starkly lovely Lyngen Alps on a snowmobile safari. Norway, where electric cars and electric snowmobiles are all the rage, has been recognized by the United Nations as “a leader in the global transition towards an inclusive green economy.” If a slower pace suits you, board a ferry to South Korea’s volcanic Jeju Island: the world’s first recipient of UNESCO’s triple crown of designations (Biosphere Reserve, World Natural Heritage Site, Global Geopark). Here, you can walk the Olle Trail, discover lava tubes and waterfalls, bask on white sand beaches, and savor black pig, which is unlike any pork you’ve ever tasted.

Act Like a Sustainability Superhero

Wherever your adventures take you, there are simple things you can do to leave a place better than you found it: Reduce your use of plastics, pick up trash, recycle, skip printed maps and brochures, reuse your towels, respect local customs, volunteer, donate to local causes. It’s all about treading lightly, and sensitively, as you step out in the world. Go one step further by telling friends about your sustainability efforts. Share photos on social media of eco-destinations, “green” experiences, artisanal products, and mouthwatering local cuisine. You just might entice others to follow the trail you’ve blazed.

Click here to meet USTOA’s Sustainable Superhero.

Header Image Courtesy of Anders Gjengedal and Visit Norway

Slovenia – Sustainable Diversity on a Plate

Slovenia is a Central European pocket-sized country, where short distances speak in its favor and reveal an outstanding diversity which reflects also through gastronomy. Believe it or not, but as many as 24 gastronomic regions and three wine-growing areas with 14 wine-growing districts will welcome you here. But what is it that makes Slovenian cuisine so special and why has this boutique country evolved into one of the most recognizable European foodie destinations?

*Photo Courtesy of www.slovenia.info/TomoJesenicnik*

The secret behind: fresh, locally grown and diverse ingredients

Wherever you try authentic Slovenian cuisine, you can be sure it comes straight from nature. Here, foraging and sourcing fresh ingredients from nearby fields and gardens is not a trend, but part of tradition and sustainable development, which has been present for centuries. Next to locally sourced ingredients, which are the true heroes of Slovenia’s authentic culinary stories, an abundance of tastes will also surprise you. It is thanks to the fact that Slovenia lies at the crossroads of four geographically and culturally very different areas that no fewer than 400 local traditional dishes and drinks await you here. Another reason is that Slovenia borders on four countries: Austria in the north, Italy in the west, Hungary in the east and Croatia in the south. While the Alpine Slovenia boasts goods from mountain pastures, Mediterranean and Karst Slovenia feature the flavors of salt and charcuterie aged by the Bora wind. In addition to healthy water, Thermal Pannonian Slovenia offers different farinaceous foods and bread, and Central Slovenia with Ljubljana will surprise you with authentic dishes with cosmopolitan influences.

*Photo Courtesy of www.slovenia.info/SuzanGabrijan*

Excellence on a plate – trust recommendations, rely on your own experience

To find the very best when it comes to food and wine in Slovenia, the internationally acclaimed culinary guides, such as Michelin and Gault&Millau, will come in handy. The ratings prove that Slovenia is an intriguing gastronomic destination, offering a plethora of exceptional culinary experiences in restaurants led by top chefs, who masterfully combine traditions with modern trends. In 2021, when Slovenia held the European Region of Gastronomy title, the Michelin Guide listed as many as 53 Slovenian restaurants and awarded 6 of them with Michelin stars. Ana Roš’s Hiša Franko, which also ranks 21st among the World’s 50 Best Restaurants, received an astounding 2 stars. Pretty amazing for a country half-a-size of Switzerland, don’t you think?

*Photo Courtesy of www.slovenia.info/CirilJazbec*

Restaurants with the Slovenia Green sustainability label and Michelin Green Star

Many restaurants in Slovenia have their own circle of local suppliers or even own gardens or fields where they obtain fresh and local ingredients for their dishes. In doing so, they respect tradition and present it to the guests in a new, original way. Restaurants that are particularly devoted to sustainability have gained the Slovenia Green Cuisine label. Currently, there are as many as 40 holders.

Returning to nature and care for future generations is also becoming increasingly important in haute cuisine. This is why Michelin awards special Green Stars to the restaurants that follow the principles of sustainability. Currently, there are as many as 5 holders in Slovenia: Gostišče Grič in Horjul, Hiša Franko in Kobarid, Gostilna Mahorčič in Rodik, Gostilna za Gradom in Koper and Gostilna Krištof in Predoslje.

Authentic Slovenian dishes revealed

Wherever you go in Slovenia, you will find special local dishes. Many of them are also protected. Among the most well-known and distinctive specialties of Slovenia are potica, Prekmurska gibanica, idrijski žlikrofi, and belokranjska pogača. The queen of Slovenian festive dishes is definitely potica, a rolled cake with various sweet or savory fillings, usually served for the most important holidays. Since the written records of this festive dish date from the 16th century, potica has become a true ambassador of Slovenia throughout history – it has, for example, even been brought to the Pope for Easter breakfast.

All in all, it can be said that Slovenia is home to an array of splendid authentic and fresh tastes which are based on the sustainable use of resources and an integrative approach. Pair this with top chefs and excellent award-winning local wines and you will get a perfect gastronomic destination that will impress even the most demanding foodies.

Find your dream vacation to Slovenia with a USTOA tour operator here https://ustoa.travelstride.com/trip-list/slovenia

For further information visit:

Taste Slovenia

Slovenian Gastronomy: You can’t spell Slovenia without love

Slovenia.info

About Slovenian Tourist Board

Slovenian Tourist Board (STB) is the central national agency for the promotion of tourism, one of the most successful and promising industries in the Slovenian economy. Systematic planning, development and promotion activities and a modern approach to the placement of Slovenia on the global tourist map – particularly in recent years, this is what has helped the STB to increase the visibility and reputation of the country as an authentic boutique destination of five-star experiences, which is committed to sustainability.