Articles by: Ross Evans
Got a Balanced Marketing Mix? Have you Considered the Sleeping Giant Market Segment?
Published on March 29, 2016
By Jim Smith, CTIE, Senior Consultant – Travel Industry Distribution Perhaps one of the most commonly overlooked business opportunities that is off the radar of many marketers is a segment that represents 20% of the US population. It is, by all accounts, the fastest growing global demographic. Surprisingly, it is not the millennial market although […]
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Explore America’s National Parks
Published on March 1, 2016
By Terry Dale, President and CEO, USTOA This August marks 100 years since Woodrow Wilson signed the United States National Park Service into existence and festivities are already underway in many of the parks to honor this momentous milestone. USTOA tour operator members have long treasured these conserved areas of natural beauty and history and […]
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Discover the World’s Most Romantic Destinations
Published on February 2, 2016
By Terry Dale, President and CEO, USTOA It’s February, and so of course our thoughts are on Valentine’s Day. Beyond the more commercial aspects of chocolates and roses, the day is a reminder to spend time with the people you love. And, what better place is there to do that than in one of the […]
Keep readingUnderstanding State Department Travel Alerts and Warnings
Published on January 21, 2016
By Terry Dale, President and CEO, USTOA Safety has always been the top priority for USTOA members so we’re particularly sensitive to State Department travel alerts and warnings, which can cause more confusion and uncertainty among travelers than guidance. We’re constantly monitoring these alerts and found Everett Potter’s overview of what they mean in USA […]
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A Look Ahead: USTOA Tour Operator Members are Confident about 2016
Published on January 5, 2016
By Terry Dale, President and CEO, USTOA Happy New Year! And welcome to 2016… it’s going to be a great year to travel the world. USTOA conducts an annual travel trend and forecast survey of the association’s active tour operator members, monitoring business trends, top travel destinations, and more. The most recent results were revealed […]
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Discover China
Published on December 1, 2015
The ancient treasures and modern wonders of China span 5,000 years of culture and history. Join Kelley Ferro, travel expert and video journalist, as she journey’s through Shanghai, Xi’an and Beijing with USTOA tour operator member Wendy Wu Tours. Catch a Glimpse of Ancient China As one of the oldest ancient civilizations, China boasts a […]
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Traveling Through Old China a New Way
Published on November 10, 2015
By Sherry Ott, AFAR Ambassador The single burnt out speaker crackles and pops as a high-pitched voice fills the thick night air in Xi’an. Mandarin sung is just as confusing as listening to it spoken, and now it’s blaring out of a single speaker that should have been retired about 15 years ago. However, it’s […]
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Beijing Behind Closed Doors: A Peek into the Hutong Neighborhoods
Published on November 3, 2015
By Kelley Ferro I craned my neck to look into each doorway that we passed. We were moving along at good clip on a bike taxi, or “bike rickshaw,” through the narrow streets of a Beijing neighborhood. The streets were lined with high walls and intimidating doorways. These imposing facades gave very little insight into […]
Keep readingExploring China’s Food Scene
Published on October 27, 2015
By Sherry Ott, AFAR Ambassador My first memory of international cuisine was when I was 12 years old. I’ll never forget going to a Chinese restaurant in Peoria, Illinois for the first time. It was darkly lit, with big round tables and little cups for tea. I was fascinated with these cups because they didn’t […]
Keep readingDiscover Brazil
Published on October 20, 2015
The world’s fifth largest country in both size and population, Brazil has much to offer, from beaches and mountains, to cities and nature. Join Kelley Ferro as she journeys through Brazil giving viewers a taste of the all diverse experiences encountered while on tour with a member of the United States Tour Operators Association. Videos […]
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