by Anita Mendiratta, CNN Consultant and International Tourism Strategist
“Have you ever been to South Africa?”
“Yes, I was there in the early 1990s.”
“But then you have not been to South Africa.”
It is a familiar exchange. The response is often given to people who have not visited South Africa since 1994 – the year of the nation’s liberation. Or 2010, the year of the FIFA World Cup with all of its infrastructure mega-projects to support the mega-event.
Like all nations around the world, South Africa has experienced the passing of years. However, like nowhere else in the world, South Africa has experienced profound changes that have literally redefined the nation. Which means, for a traveler, if you are not up to date in your understanding of the story of South Africa, you have never really been to South Africa.
For this reason, South Africa has become one of the most exciting places to not just visit, but to return to. Especially now, as the nation celebrates its 20th year of democracy. There could be no better time to see, and feel, South Africa, and the people of this so often misunderstood and overlooked destination.
Making appearances on Top 10 lists of travelers across the globe – bucket lists, lists of places to see before you die, lists defining you have not lived until you have been, lists of the world’s best – South Africa has become a “must see” destination. With the ideal array of travel choices and combinations, from the “Big 5” of Kruger National Park, to the finest offerings from breathtaking Cape Town with its iconic Table Mountain and Robben Island sites and sensations not to mention its stunning cliffs and coastline and the Cape Winelands, the funky vibes of Jozi’s city rhythm and beat, the majestic peaks of the Drakensberg Mountains and warm waters of the Indian ocean gliding onto the sandy beaches all home within KZN – the Zulu Kingdom, South Africa is beyond compare. Picture perfect, perfect value, lifetimes of stories to share and memories to hold dear. Its natural beauty is breathtaking. Its playground of things to see and do is beyond all wish lists.
This is a country continuously on the move. The South Africa one might have visited in the early 1990s is a world apart from the South Africa of post-1994 liberation, which is a world away from the South Africa of the post-2010 FIFA World Cup. This is a nation continually working to shape, proudly and inclusively, a nation for all South Africans to call home to all travelers of the world to come and visit.
Similarly offering a rich array of travel offerings, history-making Egypt is truly timeless. Top of “must see” lists of millions of travelers across the globe, the opportunity to directly experience the site of the Great Pyramid and legendary Sphinx of Giza, the legendary Valley of the Kings and Tomb of Tutankhamun, the Karnak and Luxor Temple, and cruising along the Nile, continue to excite the imaginations of travelers.
The desire to visit now, however, has sadly been put on hold as a result of political changes that have been underway in the country over recent past. A necessary change in systems and ideologies, as was the case in South Africa, the “new Egypt” has been making history once more. And, as the future unfolds for this nation, one that, like South Africa, recognizes the critical role of tourism to the social and economic wellbeing of all people that depend on tourism, and tourists, for their jobs and future opportunity, Egypt is starting to make inroads to bring tourism back. The country is “open for business,” ready to host travelers from the Red Sea to the great historical ruins. As travelers arrive, they find their ability to realize their dreams a quest fulfilled. As always, the Egyptian people are welcoming, embracing, and proudly sharing of all that their country has to offer tourists.
Across the globe, no destination stands still. As people and societies advance, so too do their offerings to tourists. South Africa and Egypt stand tall today as two destinations reflective of the joy of not just visiting, but revisiting – seeing and feeling all of the energy, excitement and joy of changes, for the better for all.
And it is why travelers continue to dream of coming back once more to rediscover these destinations.
A noted author, Mendiratta’s recent book, “Come Closer: How Tourism is Shaping the Future of Nations,” released in March 2011, was nominated for the Financial Times 2011 Business Book of the Year Award. She is a strategic advisor to CNN International in tourism and economic development, a lead consultant of CNN’s T.A.S.K. (Tourism Advertising Solutions and Knowledge) Group, and an advisor to the World Bank and the United Nations World Tourism Organization.
